Sotto PR Plan October-December 2006. Messaging  Elevator Pitch When it comes to communications technology, small and medium business today have a problem:

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Presentation transcript:

Sotto PR Plan October-December 2006

Messaging  Elevator Pitch When it comes to communications technology, small and medium business today have a problem: confusion. Confusing technology and confusing service options. Sotto cuts through the hype and give its customers a competitive edge. Now phone service – both wireless and in the office – is simple, unified and high quality with the latest devices and web- based management tools

Key Messages  Sotto gives small and medium businesses a competitive advantage through strategic communications services  Sotto is at the forefront in a new era in telecommunications  Sotto is committed to delivering the highest quality overall service experience

PR Timeline Overview Week of Oct 9 – Begin briefing mid-tier analysts Week of October 23 – Charlotte, NC Trial of Service Launch Week of November 13 - XO Communications Announcement/Seattle Trial of Service Launch Week of December 4 – Linksys Distribution Announcement Week of December 11/TBD – Series B/Brainheart Announcement

Analyst Targets  Jupiter (Joseph Laszlo)  Frost & Sullivan (Gerry Purdy)  Yankee (Gene Signorini – Wireless; Steve Hilton – Small & Medium Business Strategies Group)  Creative Strategies (Tim Bajarin)  m:metrics (Seamus McAteer)  NPD (Neil Strother)  InStat (Allen Nogee)

Charlotte Launch Targets  Launch Date: October 25  Target media:  Top Tier  Charlotte Observer  Charlotte Business Journal  Charlotte Post  Second Tier  Charlotte Weekly  Charlotte World (weekly, community paper)  Rhinoceros Times (weekly)  Business North Carolina (monthly)  Venture Charlotte (monthly, chamber of commerce)

Charlotte Launch Stories  Charlotte – Great for innovation  Sotto selection of Charlotte for thriving, progressive small business climate  Business wins with unique competitive advantage  Customer success story  Profile of how Sotto helping local business to save time and stay connected  News – Sotto launches in Charlotte  Press release quoting local leaders  Commitment to Charlotte market