Tools for Engaging with Members Leadership Conference 2016

Membership is Vital for our Future

So how do we support it…? Part of being a member is knowing what you’re a member of… It is being able to participate in multiple ways It should allow you to add who you are

Communication! How is this possible?

Communicating today Central Mothers’ Union Website eNewsletter Social Media Speakers Official correspondence Publications Conferences General Meeting Dioceses Websites Newsletters Social Media Speakers Church bulletins Branch meetings Events OUT IN

How far can MSH reach? 72,000 Members in Britain & Ireland We can contact 28% of our Members

What is this like for the Member?

1.I never saw/heard that… 1.What do you mean you don’t know who I am? I’ve been a member for 30 years…! 1.I’d like to buy a goat for a Christmas present please

Misunderstanding…

As we try to reach as many members as possible we use as many channels of communication as possible. Different people receive the information first hand, second hand, third hand, etc This then begins a stage of message correction… every time.

HOW CAN WE ADDRESS THIS? Coleen Starkey – The Development of Publications

2004 Publications

2004 Home & Family Quarterly Paid for Publications

2008 Mothers’ Union rebranded 2009 Families First & Families Worldwide were born Publications

Families First Publications

Families Worldwide Publications

Families First x 6 Families Worldwide x 2 Publications

Effective Communication Replaced: Encompass Prayer Diary Policy Watch Publications

Subscriptions Home & Family/Families First declined from: 68,000 in2000 (125,557) 19,593 in2015 ( 69,000) 28% of our current B&I membership Publications

Families Worldwide Currently distributed in bulk 60,000 – UK & Ireland Publications

Moving forward What if? Publications

Membership magazine Produced for our membership Input from our membership Sharing the same vision and goals on a global basis Strategy to reach as many of our members globally as is possible by 2020? Publications

Effective Communication What if? Publications

We sent out a survey to our membership WORLDWIDE? Via PP’s and DP’s English & French 31 st July Publications

Effective Communication A truly global view of what our membership needs from a communication tool? Publications

Possibility of producing this new publication in 4 languages? English Swahili French Portuguese Publications

Effective Communication What if? Publications

We begin this journey: Paper copy - B&I members Through your letter box Up to 4 times a year (relevant) Publications

Initially: Introduce a downloadable online digital version 4 languages Printed and distributed locally - globally Publications

App Families First App Launching 20 th June July/August edition Free for first 2 issues Publications

Amazing - reach all our members with the same information Share resources Encourage Inform Celebrate Publications

Surveys returned by 31 st July Feedback collated Report back to trustees Feedback to membership on how we move forward Need to know who you are to be able to get this communication tool to you Which leads us onto …… Publications

Effective Communication THANK YOU! Publications

THE DATA ISSUE Evangeline Price

- We need to communicate our messages to all our members -We have communication channels but we cannot rely on them - Our members are leaving Old question, no solutions

- Our income is slowly but steadily reducing - We do not know what our members are doing -Our members do not know what we do Old question, no solutions

- We can carry on and hope for the best - Bring in income without knowing what our members do or feel - We can ignore our members and work without them - We can communicate using indirect methods and hope for the best What options do we have

How many of you belong to an organisation, but have refused to tell it about yourself Because of various activities, such as Families First and other communication we already have around 40,000 members on our database

How many of you have first hand experience of MSH misusing your personal data There are laws that protect individuals from such misuse. We can be penalised if we are found to be in breach of Data Protection

If we are found to have misused personal data given to us, our charity registration can be revoked Is that a risk worth taking for our reputation and our future wellbeing

However – without good information and good understanding, mistakes can be made. If we have done something, please LET US know, and we will do our VERY BEST to correct it, but please talk directly to us and let us know.

If we know who our members are, and what their wishes are We can communicate with you making sure we respect your wishes – AND WE WILL All we ask is give us a chance and PLEASE, PLEASE - LET US MOVE FORWARD TOGETHER A good solution