MHM EV ‘RFQ GENERATOR’ EV AWARENESS AND LEADS GENERATION PROGRAMME

MHM EV TOP MHM HIGH GROWTH MARKETS - PART OF THE 'NEW ECONOMY TOP MHM STABLE MARKETS + DEFENCE (& AEROSPACE?) + NATIONAL HEALTH SERVICE ORGANISATION

MHM EV MHMS PROPOSAL WILL DETAIL HOW IT WILL ENABLE GREATER LEADS GENERATION VIA PROVISION OF: + LEADS GENERATION PROGRAMME OUTPUT + CAMPAIGN OUTPUT DEFINITION FOLLOWING PROPOSAL + INITIAL DEFINITION OF STRATEGY - OFFER WHAT THE OEM REQUIRES + INCREASED AWARENESS - PR TO GET BETTER KNOWN + HELPING SENSE WHAT THE OEM REQUIRES – REFINING STRATEGY + SURVEY KEY TARGETS + GENERATE SALES LEADS + GENERATE SALES/VISITS OPPORTUNITIES ‘RFQ GENERATOR’ LEADS GENERATION PROGRAMME

MHM EV SUPPLY OPPORTUNITIES IN ELECTRIC VEHICLE

MHM EV SUPPLY OPPORTUNITY IN ELECTRIC VEHICLES – LI-ION BATTERY ASSEMBLY FOCUS

MHM EV DEFINE CAMPAIGN OUTPUT

MHM EV CAMPAIGN OUTPUT DEFINITION – AT THE OUTSET MHM’S WORK WILL DEFINE THE REQUIRED OUTPUT  IDEAL CUSTOMER PROFILE/KEY TRENDS  SALES VISITS - To which Sectors/Regions  RFQ/RFIs  AWARENESS – plan Internet Marketing campaign

MHM EV RFQ GENERATOR STEPS

MHM EV REFINE STRATEGY

MHM EV RFQ GENERATOR STEPS

MHM EV OFFER WHAT THE OEM REQUIRES – REFINE STRATEGY MHM HELPS FORM INITIAL CUSTOMER CENTRIC STRATEGY DEFINITION  MARKETS - which sectors/regions  SERVICES - from Design to Distribution  COMPETITIVE ADVANTAGE - what makes best  SYNERGY - 2+2=5  GROWTH VECTOR – direction of growth

MHM EV SUPPLY OPPORTUNITIES IN ELECTRIC VEHICLES FLOATS, 2-WHEELER, GOLF CARTS, TOW, BURDEN & LIFTS, UTILITY CARS & NEIGHBOURHOOD ELECTRIC VEHICLES, TRUCKS & VANS, BUS

MHM EV COMPETITIVE ADVANTAGE - ELECTRONICS MARKETING, DESIGN & MANUFACTURE

MHM EV SYNERGY  SERVICE RANGE  GEOGRAPHY/NETWORK  SYNERGY … JOINT EFFECTS … ONE OF BUSINESS’ MOST IMPORTANT CONCEPTS … = 5 YIN YANG = 5 LENNON & McCARTNEY

MHM EV GROWTH VECTOR COMPONENTS

MHM EV INCREASE AWARENESS ADD SALES LEADS - GET BETTER KNOWN (10% TO 80%+?)

MHM EV RFQ GENERATOR STEPS

MHM EV INCREASE AWARENESS – GET BETTER KNOWN WITH MHM  LIST RESEARCH - CONTACT D’BASE IN EXCEL,TOP 250/750/... LOCATIONS  DESIGN/SEND PR  HTML INTERNET NEWSLETTER  EVENTS - SPONSORED MHM TALK AT SEMINAR/EXHIBITION

MHM EV INCREASE ENQUIRY LEVEL

MHM EV CRAFTING ELECTRONIC NEWSLETTER FROM CLIENT HTML - INCLUDES HTML WEBPAGE TO WEB NEWSLETTER ADJUSTMENT AND CHANGES - INCLUDES PR CRAFTING AND ADVICE FROM BASIC MATERIAL - MHM SEND, PR CAN BE REUSED BY CLIENT PR ROUND TOP 250/500 OEM CONTACTS PLUS WIDER LIST IF REQUIRED

MHM EV SENSE WHAT THE OEM REQUIRES

MHM EV RFQ GENERATOR STEPS

MHM EV SENSE WHAT THE OEM REQUIRES – REFINE STRATEGY WITH CUSTOMER FEEDBACK SURVEY  DESIGN QUESTIONNAIRE/PRIORITISE TARGETS  OEM INTERVIEWS AND WRITE-UP  50+ INTERVIEW TARGETS DRIVEN BY INTERNET MARKETING ‘CLICK THROUGHS’ AND ‘OPENS’

MHM EV GENERATE SALES

MHM EV RFQ GENERATOR STEPS

MHM EV GENERATE SALES LEADS  MHM IDENTIFY OEMS READY TO MAKE OUTSOURCING DESIGN  PROPOSITION VALIDATION/DEVELOPMENT  ANALYSIS BY KEY CHARACTERISTICS

MHM EV GENERATE SALES VISITS OPPORTUNITIES  MHM IDENTIFY OEMS OK WITH SALES VISIT  MONITOR

MHM EV REPEAT THE PROCESS

MHM EV RFQ GENERATOR STEPS