© 2014 Sizmek, Inc. all rights reserved. Attribution Suite Sales Presentation Marco Senftleben Director Client & Creative Services July 2014

Agenda  Introducing the Attribution Suite  Target Audiences  Bundles and Pricing

Introducing the Attribution Suite Tuesday, July 01, 2014Attribution Suite3 New module in Sizmek Analytics Reporting Suite Verification Suite Attribution Suite Premium Standard New! Sizmek Analytics Premium Audience Suite Premium

What is Attribution? Attribution A set of rules or mathematical formulas applied to media investments, throughout the entire customer funnel, to determine their value in ultimately driving conversions, in order to more effectively optimize marketing spend and efforts.

What is the Attribution Suite? Tuesday, July 01, 2014Attribution Suite5 Data and tools for precise full-funnel analysis of media performance Collect Model Analyze Apply attribution modelling ranging from simple to advanced Attribution Report Builder Attribution Dashboard Cookie Level Data Feed Robust tools for advanced analysis Last Click Last Event Advanced Viewability RM Events Video Mobile Paid Search Rich Media Organic Search Display Inbound Traffic Media Channels Key: Platform ServedVersaTagSearch Connect Social SocialFire Coming H2!

Attribution Suite: value proposition Powerful tools that allow you to analyze the impact of all your customer touch points, along their journey to conversion Deep and insightful drilldowns into the cross-channel events that are driving performance An open architecture to feed data warehouses and more advanced attribution applications A single robust platform to consolidate collection of channel, media, and creative data across multiple sources

Attribution Suite tools VersaTag  Collect and categorize referral events from earned media  Access this new metadata from your attribution path reports Search Connect (formerly Channel Connect for Search)  Collect and report on data from major paid search channels  See how search and display channels impact each other Cookie-Level Data Feed  For users with more customized attribution needs  Ideal for integrating 3 rd -party advanced attribution providers Attribution Report Builder  Build your own path-to-conversion reports  Access to new data points for attribution Several building blocks are already available

Attribution Suite tools Tuesday, July 01, 2014Attribution Suite8 Device Intelligence  Build conversion paths on cookie-unfriendly environments and deleted cookies  Provides more accurate conversion metrics on mobile devices Attribution Dashboard  Visualize attribution data with drag-and-drop controls for fast, easy insights  Create client-ready presentations more quickly New tools for analyzing conversion and attribution data Beta Launch Late Q2 Later 2014

Group referral traffic VersaTag data collection Tuesday, July 01, 2014Attribution Suite9 Organic search and referral data fed into your Path Reports In beta!  Gain visibility into earned media events  See how they drive conversions alongside paid media events Measure social referrals Collect organic search from major engines

Search Connect – SEM Tuesday, July 01, 2014Attribution Suite10 Benefits Your key Sizmek data plugged in directly to your SEM of choice SEM Partners Integrated best-of- breed ad tech Fast deploymen t Zero discrepanci es Early Q3 Later 2014

Cookie-Level Data Feed Tuesday, July 01, 2014Attribution Suite11  Designed to tackle tough media questions  Powers advanced attribution solutions, data warehouses and repositories  Delivers multi-channel data and insights  Empower analytics teams running in-house attribution modeling  Delivered in two frequency option  Receive it daily at 8:00 GMT  Or receive it four times daily All of Sizmek’s raw data at your fingertips Impression s Clicks Paid search clicks Natural search System interactions Custom interactions Video Panel expansions Sales and orders Custom parameters Standard events Search events and inbound traffic Rich events Conversions

Attribution Report Builder features Tuesday, July 01, 2014Attribution Suite12  Self- service  Can be scheduled  Filters, date ranges and more  Reusable report templates  Last event  Last click  Click over impression  Winning events  Organic  Social  Affiliate/ Referrals  Site visit events  Up to a 30- day window  Vast amount of data On-demand reporting Powerful templates and controls Predefined attribution models Lots of channels Real deep data

Attribution reports The Attribution Report Builder lets you go as deep as you want into the events that drive your conversions  Apply predefined attribution model to define winning event  Works with whatever channels you’ve activated  Exports into an easy-to- manipulate Excel format  Schedule and deliver the structure you want, when you want it  Ad  Ad format  Conversion  Conversion parameters  Custom  Revenue  Currency  Device/device OS/device type  Display flags  Rich media  Viewability  Dynamic creative  Mass versioning  Target audience  Event  Date and type  Winning event  Geo  Media buy channel  Referral domain data  Search engine/keyword/ad group  Site/placement/pac kage/section

Device Intelligence What is it?  Device Intelligence is new data solution combining Sizmek 3 rd -party cookies with AdTruth device recognition.  Future versions will incorporate additional inputs and methodologies. Inputs (in addition to Sizmek 3 rd -party cookie) Phase 1: Global leader in device recognition Future phases: And more….

Device Intelligence – how it works Tuesday, July 01, 2014Attribution Suite15 1 Device identification Blend of proprietary and partner capabilities 2 ID mapping Single composite identifier 3 Applied Data Sizmek capabilities strengthened Cookieless environment device identifier PHASE 1 FUTUR E 3 rd -party cookie ID Additional inputs and more… Device Intelligence ID mapping engine Consumer opt-out * Requires Sizmek VersaTag Current capabilities  Uniques  Frequency  Attribution*  Conversions*  Targeting  Retargeting*  Frequency capping  Sequential rotations Future capabilities  Cross-device analytics

Applications of Device Intelligence Tuesday, July 01, 2014Attribution Suite16 Empowering mobile; enhancing desktop Measurement  Uniques  Frequency  Conversion Attribution  Conversion paths on cookie-less devices  Across browsers and in-app Retargeting  On mobile devices  Impervious to cookie deletion  In-app and browser Not available for v1 beta VersaTag required

Attribution Dashboard Tuesday, July 01, 2014Attribution Suite17  Visualize your conversion dimensions over time  Segment your channels, sites and ads into direct versus assisted conversions  Contrast differences when applying different attribution models  Surface actionable insights and recommendations on your media investments Sizmek’s Attribution Dashboard gives you: Later 2014

BasicEnhancedExpert Display√√√ Video√√√ MobileNot recommended √ Tracking Pixel for Social, , …√ (Pixel paid separately) Paid Search Data Collection√√ Natural Search Data Collection√ Inbound Traffic√ Attribution Report Builder√√√ # of Events10 Events20 Events30 Events Attribution Dashboard√ (Future) Device Intelligence√ Cookie Level Data Feed√ Ingestion of External Attribution Data√ (Future) PriceFreePremium CPM Attribution Suite packaging Tuesday, July 01, 2014Attribution Suite18

THANK YOU © 2014 Sizmek, Inc. all rights reserved.