Business Breakfast _________________________________________________________________________________________________________________________________________________________ David Jackson Executive Director Islands’ Partnership WELCOME Activity Update Looking ahead to the 2016 season Opportunities An announcement…

A busy winter…. _________________________________________________________________________________________________________________________________________________________ 2016 Isles of Scilly Visitor Guide New content and video for visitislesofscilly.com New Year Advertising and PR Overseas Marketing – SW Growth Fund Supply Scilly Community Transport Initiative Representation

… and some great results _________________________________________________________________________________________________________________________________________________________ Over 13,000 guides distributed in first 2 months ‘Warm’ requests via visitislesofscilly.com up 40% Database now 50,000 and growing daily Facebook likes now over 10, ,334 visits to visitislesofscilly.com Nov – Feb (compared to 159,264 in same period last year) 2,308 accommodation enquiries received in these 4 months Visits to accommodation listings significantly up in many cases

Overseas _________________________________________________________________________________________________________________________________________________________ £5m investment across the SW region to stimulate increased visitors from international markets Attendance at all major overseas exhibitions Trade missions in target countries Showcase event – with 50 trade buyers Familiarisation visits from travel trade and press A new regional travel trade toolkit Training and workshops for businesses Regional map for consumer and trade Regional web portal New foreign language websites – inc IOS New photography and video content £3m+ marketing campaigns in target markets

More still to come… _________________________________________________________________________________________________________________________________________________________ Scilly Business Week! New research and consumer insight TIC look and feel Visitor Welcome and Information – on quay Cruise ships – a record year ahead Refreshed and enhanced day visit print New Visitor Map and Pocket Guide Phased developments to visitislesofscilly.com Accommodation - search by availability

2016 – An unprecedented year of festivals and events There’s never been a better time to visit!

9 – 16 Apr Walk Scilly May Art & Culture Festival Seasonal Propositions *Figures used are indicative only

Walk Scilly _________________________________________________________________________________________________________________________________________________________ 9 th to 15 th April walks – biggest ever Mix of old favourites + new walks for 2016 Walks already selling out Use the ‘toolkit’ – including logo & photography Encourage your guests to book early Don’t forget – Walk Scilly Weekend 13 th –17 th Oct

Isles of Scilly Festival _________________________________________________________________________________________________________________________________________________________ 1 st to 31 st May 2016 A month long celebration of local art, creativity and island life An eclectic mix of events, workshops, talks, demonstrations and performances in the most unique of island settings Daily programme of events and still growing Art & Craft Workshops Walks, talks, book signings Folk Festival (26 th – 30 th ) Draft programme available now Logo and copy – please make use of them!

OTILLO – World Swimrun _________________________________________________________________________________________________________________________________________________________ 18 th & 19 th June 2016 World Qualifier (40-45km circular course) First for the UK Sold out – 100 teams; 200 competitors Potential to grow over the next ten years Significant media interest – UK and Europe Great opportunity to position Scilly as a place to experience adventure sports

The Islands’ Regatta _________________________________________________________________________________________________________________________________________________________ 26 th to 29 th August day celebration of our maritime heritage Based around St. Mary’s harbour & Holgates Parade of Sail Red Wings Royal Navy Maritime themed talks & exhibitions Live music, market stalls, family activities Major announcement imminent…

A Taste of Scilly _________________________________________________________________________________________________________________________________________________________ 1 st – 30 th September 2016 Month of foodie themed events, promotions and experiences Tresco & Bryher Food Festival Low Tide Event 18 th Sept St. Mary’s event (date tbc) Themed menus Markets, talks, demonstrations, trails etc… Opportunity for everyone to get involved

Supporting Business _________________________________________________________________________________________________________________________________________________________ Scilly Business Week! New approach to accommodation quality inspections (with QIT & VisitEngland) New funding opportunities for Scilly and our businesses IOS Voucher Scheme Training and Skills Smart Islands – innovative new approach to Scilly’s energy needs Further opportunities to come… Regional Growth Hub (one stop shop for all business support)

New IP Chairman _________________________________________________________________________________________________________________________________________________________ James Berresford appointed new non- Executive Chairman of the IP Former VisitEngland CEO will serve initial 3 year term Voluntary position

Thank you _________________________________________________________________________________________________________________________________________________________ Q&A and Networking