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The Cyberchurch: Social Media, Faith Identity and Church Branding Bala A. Musa, PhD. Azusa Pacific University

From Twitter to Tahrir Square: Ethics in Social and New Media Communication by Bala A. Musa and Jim Willis, Editors “Social media impacts every aspect of daily life today.”

Musa, B. A. & Ahmadu, I. M. (2012). New media, Wikifaith, and church brandversation: A media ecology perspective. In P. H. Cheong, P. Fisher-Nielsen, S. Gefgren & C. Ess (Eds.), Digital religion, social media and culture: Perspectives, practices, and futures (pp ). New York: Peter Lang.

Social Media Many-to-many digital technology that allows for sharing of information among participants. Emerging and evolving communication platform. Includes Facebook, Twitter, Instagram, Tumblr, Blogs, Linked-In, etc.

Christian Church Community of followers of Jesus Christ. Refers to local and universal. Emphasis on institutional church.

Church and Media Christianity and all religions exist because of communication media – from oramedia to social (multi)media. The church has been an early adopter of “new” media -- from the papyrus, to the ancient scrolls, the Gutenberg Press, broadcast media, to social media. Church leaders must have “Followers.”

Social Media and the Church Media technology are not completely pliable or neutral in the hands of their users (Ellul, 1967; Postman, 1992; Christians, 1997, 2002;. Users bend technology and technology bend users.

Social Media Communication Models Web 1.0 Action (Transfer/Transmission/Mechanistic) Interaction (Exchange/Humanistic) Web 2.0 Transaction (Immersion/Contextual/Sociological)

Social Media and the Church Expansion – Reaching a wider audience. Extension – Reaching outside the walls of sanctuary. Substitution – Alternative to going to church. Connection – To other members. Reinforcement – Revisiting and reminding. Engaging – The public discourse.

Virtual Churches and Worshippers Virtual Churches Virtual Church Media

Identity and Church Community Stronger Connection More Loose Connection Global Reach Accountability Inchoate identity Inchoate theology Inchoate leadership

Church Branding Family: Welcoming and inclusive. Pilgrim – The Church on the Information Superhighway Army – Arming, equipping and commissioning. Vineyard: Growing, Nurturing, and Thriving Care Center – Counseling, supporting, and comforting.

Cyberchurch Spirituality and Experience Faith as personal and collective Prayer Worship Communion Devotion Discipleship Ecumenism Eclecticism

Reflections How is the medium impacting the message? Will new media dictate the church’s tune or will the church dictate new media’s tune? What happens when Avatars worship and pray on our behalf? Will social media free or constrain the church?

Reference Christians, C. G. (1997). Technology and the triadic theories of mediation. In S. M. Hoover & K. Lundy (Eds.), Rethinking media, religion and culture (pp ). London, England: Sage Publications. Christians, C. G. (2002). Religious perspectives on communication technology. Journal of Media & Religion 1(1), Ellul, J (1967). The technological society. New York, NY: Vintage Books. Scribner, H. (2013). How social and digital media are change #religion. National. Deseret News. McLuhan. M. (1994). Understanding media: The extensions of man. Cambridge, MA: MIT Press. Musa, B. A. & Ahmadu, I. M. (2012). New media, Wikifaith and church brandversation: A media ecology perpestive. In P. H. Cheong, P. Fischer-Nielsen, Stefan Gelfgren & C Ess (Eds.), Digital religion, social media and culture: Perspectives, practices, and futures (pp ). New York, NY: Peter Lang. Musa, B. A. & Willis, J. (Eds.). (2014). From twitter to Tahrir square: Ethics in social and new media communication. Santa Barbara, CA: Praeger. Postman, N. (1992). Technopoly: The surrender of culture to technology. New York, NY: Vintage Books.