Could Your Book be Right for iPad? Karen Robertson 1 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

This Session Opportunities and potential for authors and illustrators to transfer your books into the book app format. 2 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

What We’ll Cover Who am I? Why go digital Difference between an eBook and book app Video - examples The proven, step-by-step process even the un-techie can do Why marketing matters A few things illustrators need to know How to learn more Q&A 3 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

My Story The dream and the book 4 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

“Best in Category” New Media Film Festival, San Francisco “Top 25 Most Essential Children’s Book App” “Top 10 Most Original iPad Book for Kids” 5 My Story Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

6 My Story

7 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

5 Books 8 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

Online Course 9 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

International Speaker SCBWI Australia/NZ Conference Australian Society of Authors Children’s Book Council of Australia Children and Young Adult Writer’s Festival Storyworld Children’s Nonfiction Conference 10 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

Coach 11 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

Industry Leader and Connector 12 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

Creative Work “Treasure Kai” Series Daily sales – 2-1/2 years Nearly 100 countries 13 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

Why Go Digital? The digital device market is exploding in growth Reach a global market Guaranteed distribution Creative freedom No limit to how many you sell/no inventory constraints 14 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

Who can go Digital? Anyone who owns their own digital rights – Self-published – Unpublished – Published but you own your digital rights Otherwise, you must depend on your publisher 15 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

Created by: Chris Pedersen The Prisoner of Carrot Castle

If You’re on the iPad, iPhone or iPod Touch 17 eBooks through iBookstore

iBooks – Bookshelf

Most eBooks Fairly Basic 19 – Page turning – Narration – Text highlighting – Music Starting to see more for different devices – Animation and sound effects

If You’re on the iPad, iPhone or iPod Touch 20 Icon for your book Book Apps Through App Store

Book Apps = eBooks on Steroids! – Narration – Text highlighting – Music and sound effects – Animation – Video – Discoverability - touch-based animation/sound – Integrated games or activities – Non linear story telling 21

Should You Create an eBook or a Book App? Your creative vision Ease of production 22 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson TaskeBookBook App Write a great storyxX Get it editedXX IllustratedXX Prepare a briefX simplerx Narrationpossiblyprobably Sound effectspossiblyX MusicpossiblyPossibly InteractivityX

eBooks vs. Book Apps Understand What is Selling Illustrated Children’s Books I’ve talked to numerous colleagues who have their books in both formats Every one of them says they sell far more book apps than eBooks 23 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

Apple vs. Android Apple devices for illustrated book apps Demographic profile of device owners = educated parents iPad – half the tablet market Mindset of app buyers (vs. apps free) 24 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson Go where the market is!

What Type of Book is right for a Book App? Illustrated books with interactivity Content beyond the book For pre-school to books for adults 25 For example…

Video 26

The Proven Process D-R-E-A-M System 27

D = Determine Your Objectives & Get Educated Your objectives will determine the type of app you create, with whom you work and budget Possible objectives – Publish for family and friends – Create an interactive, reading experience – Provide content beyond the book – Extend life of out-of-print work – Proof of concept for a publisher or other medium – Make money 28 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

R = Review Your Book and Create Your Brief 1.Structure 2.Design 3.Interactivity 4.Navigation and Controls 5.Page-by-page details (storyboard) 29 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

Brief Step 1: Structure 30

Brief Step 2: Design 31 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

Brief Step 3: Interactivity – Brings Reader into the Narrative 32 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

Brief Step 3: Interactivity – Brings Reader into the Narrative 33 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

Brief Step 4: Navigation and Controls Page turning - swipe/arrow Volume control Page list Home button 34 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

Brief Step 5: Page-by-Page Brief 35 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

E = Evaluate Developers What does the developer do? What’s a “Book App Engine” Categories of Developers – DIY – Book App Specialist – Custom developers – Individual or small team Developer criteria checklist – to determine the type right for you 36 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

E = Evaluate Developers 37 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

DIY Developers Interact Builder Talespring Interactive Touch Books Moglue Demibooks Composer 38 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

A = Assemble Your Assets Editing Illustrations Narration Sound effects Music Animation Bonus material 39 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

M = Manage Your Project to Completion On your end and on your partners’ ends Schedule Assets Communication 40 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

How Much Does an App Cost? Which costs you're including What you do yourself and what you hire an outside resource to do The commercial arrangement you have with your suppliers – Fee for service – Revenue share on sales or a combination of the two). What you want your app to do/specs $500 to$10K+ Here is a list of line items you need to budget for: -Editing -Illustrations -Narration -Sound effects -Music -Development -Marketing 41 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

What About Marketing? S = Start connecting early E = Establish your platform L = Leverage what the App Stores give you F = Forget the Finish Line 42 Built isn’t Bought!! Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

For Illustrators What special requirements are there for illustrators who want to produce work for children’s book apps? – Digital illustration is easiest to work with – Plan for animation and movement as you illustrate – think about what will be an automatic animation, what can be touch-based and what might be narrative triggered – Create layers for parts that will be animated, not everything or file sizes will be too heavy 43 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

Copyright Treasure Bound Books Pty Ltd

For Illustrators How might illustrators connect with authors or developers who are interested in this space? – Social media – LinkedIn groups – Get on freelance sites like eLance, oDesk and freelancer.com – How to be a Children’s Book Illustrator course – (adding as a resource in the next update of Author’s Guide to Book Apps 45 Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson

How to Learn More 46 Books Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson Author's Guide to Book Apps - eBook: How to Market a Book App - eBook:

How to Learn More 47 Course Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson Book App Academy – online course:

How to Learn More 48 Coaching Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson We recently had a coaching session with Karen for our children's book app. Karen had some really great suggestions for the marketing of our book app, how to maximise the creative potential of our idea, and how to build on our brand. Her marketing background as well as her expertise in this specialised area make her a fantastic resource. Highly recommended! Cate Broadbent and John Cox Melbourne, Australia

Q&A 49 Karen.robertson2000 at gmail.com Copyright Treasure Bound Books Pty Ltd 2013 * Karen Robertson