Decisio 2015 Making money out of cycling Siebe Visser.

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The Benefits of Bicycling

Presentation transcript:

Decisio 2015 Making money out of cycling Siebe Visser

Decisio BIKENOMICS Why cycling brings you money -Cyclists spend more -Cycling sector benefits from more cyclists -Cycling tourism -Image -Logistics

Decisio BIKENOMICS Why cycling brings you money -Cyclists spend more -Cycling sector benefits from more cyclists -Cycling tourism -Image -Logistics

Decisio BIKENOMICS Why cycling brings you money -Cyclists spend more -Cycling sector benefits from more cyclists -Cycling tourism -Image -Logistics

Decisio BIKENOMICS Why cycling brings you money -Cyclists spend more -Cycling sector benefits from more cyclists -Cycling tourism -Image -Logistics

Decisio BIKENOMICS Why cycling brings you money -Cyclists spend more -Cycling sector benefits from more cyclists -Cycling tourism -Image -Logistics European cycling tourist spends €15 - €57 per day -Clean -Healthy

Decisio BIKENOMICS Why cycling brings you money -Cyclists spend more -Cycling sector benefits from more cyclists -Cycling tourism -Image -Logistics

Decisio BIKENOMICS Why cycling brings you money -Cyclists spend more -Cycling sector benefits from more cyclists -Cycling tourism -Image -Logistics

Decisio BIKENOMICS Why cycling brings you money -Cyclists spend more -Cycling sector benefits from more cyclists -Cycling tourism -Image -Logistics

Decisio 2015 Saving money with cycling Kees van Ommeren

Decisio BIKENOMICS Why cycling saves you money For employers:For everyone -Cyclists are more productive- Riding a bike is cheaper -Cyclists show lower absenteeism -Bicycles ask for less space than cars -How do you get employees on their bikes?

Decisio BIKENOMICS Why cycling saves you money For employers:For everyone -Cyclists are more productive- Driving a bike is cheaper -Cyclists show lower absenteeism -Bicycles ask for less space than cars -How do you get employees on their bikes?

Decisio BIKENOMICS Why cycling saves you money For employers:For everyone -Cyclists are more productive- Driving a bike is cheaper -Cyclists show lower absenteeism -Bicycles ask for less space than cars -How do you get employees on their bikes? InvestmentBenefitsBalance $96.000$ $ Benefit per dollar invested $0,77 TNO: Gain 1,3 workingdays per year for workers who cycle twice a week

Decisio 2015 Why cycling saves you money For employers:For everyone -Cyclists are more productive- Driving a bike is cheaper -Cyclists show lower absenteeism -Bicycles ask for less space than cars -How do you get employees on their bikes? 14 BIKENOMICS

Decisio BIKENOMICS Why cycling saves you money For employers:For everyone -Cyclists are more productive- Driving a bike is cheaper -Cyclists show lower absenteeism -Bicycles ask for less space than cars -How do you get employees on their bikes? -Ganymede, Sopot company pay cycling employees 3 zloties per day -Ikea Poland buys bikes for their employees

Decisio BIKENOMICS Why cycling saves you money For employers:For everyone -Cyclists are more productive- Driving a bike is cheaper -Cyclists show lower absenteeism -Bicycles ask for less space than cars -How do you get employees on their bikes?

Decisio BIKENOMICS Why cycling saves you money For employers:For everyone -Cyclists are more productive- Driving a bike is cheaper -Cyclists show lower absenteeism -Bicycles ask for less space than cars -How do you get employees on their bikes?

Decisio BIKENOMICS Why cycling saves you money For employers:For everyone -Cyclists are more productive- Driving a bike is cheaper -Cyclists show lower absenteeism -Bicycles ask for less space than cars -How do you get employees on their bikes? Loyalty and saving programmes