welcome  Presented by jalpa  Roll no.1072  F.Y.B.B.A.-A.

Cadbury owner name:- George Cadbury Date and place of birth:- 19th September 1839, Edgerton, Birmingham, England

More Family background :- son of john Cadbury a tea and coffee dealer. Date and place of death :- 24 th October 1922, Northfield manor, Birmingham, England

HISTORY OF CADBURY 1824:- Opened a grocer’s shop in bull street 1831:- manufacturing,, renting a small factor in crooked lane Birmingham 1879:- Began at the new factory, which was named Bourneville 1893:- Bought new land and build a “model village’’ 1897:- Launched its first edible milk chocolate 1905:- Dairy milk was launched against Swiss milk chocolate 1919:- Cadbury merged with IS FRY against Row tree

Count :- Opened its first overseas factory in Hobart, Tasmania, followed by one in new Zealand in :- After second world war the making of chocolate and cocoa came under government control 1955:- Cadbury moved into TV advertising on the lunch night of commercial television on 22 September 2003:- The world’s leading confectionery company after buying various chewing gum brands 2008:- Cadbury and Schweppes emerged splitting its confectionery and drinks business 2009:- Kraft made a surprise proposal to take Cadbury over for 10.2 b. pound but Cadbury rejects this offer

CADBURY'S BRANDS -:chocolates:- - Dairy Milk - Perk - 5 Star - Celebrations - Éclairs - Gems -:Snacks:- -Bytes -:Candy:- -Halls -:Gums:- -Bubbaloo

DAIRY MILK : Start : - In 1905 at Bourneville - In India began in 1948

Count… Cadbury Dairy Milk emerged as the No. 1 most trusted brand in Mumbai for the 2005 edition of Brand Equity's Most Trusted Brands survey. During the 1st World War, Cadbury Dairy Milk supported the war effort. Over 2,000 male employees joined the armed forces and Cadbury sent books, warm clothes and chocolates to the front.

5 Star Start Types -5 Star -5 Star Crunchy

Count… A leading knight in the Cadbury portfolio and the second largest after Cadbury Dairy Milk with a market share of 14%, Cadbury 5 Star moves from strength to strength every year by increasing its user base. Cadbury 5 Star played an adept cupid for young couples in love in the 70's. In fact, Cadbury 5 Star was a way of professing undying love for the significant other.

PERK Start Types - Perk - Perk minis

Count… To compliment Cadbury Perk's values, the bubbly and vivacious Preity Zinta became the new face of Perk with the 'hunger strike' commercial in the mid 90's. Cadbury Perk advertising has been a launch pad for Bollywood stars - Preity Zinta and Amrita Rao, were all Perk models before they made it big on cinema screens.

CELEBRATIONS Cadbury Celebrations was aimed at replacing traditional gifting options like Mithai and dry- fruits during festive seasons.

Count… Cadbury Celebrations has become a popular brand on occasions such as Diwali, Rakhi, Dussera puja. The communication is based on the emotional route and the tag line says "rishte pakne do" which fits with the brand purpose of strengthening your relationships with something sweet.

ECLAIRS Discoverer Start Types -Éclairs -Éclairs Crunchy

Count… The 'Kar De Dil Pe Jadoo' campaign illustrated this in a youthful college context. In 2006 Cadbury Dairy Milk Éclairs launched a crunchy Éclair with a hard caramel outside and delicious Cadbury Dairy Milk chocolate inside called Cadbury Dairy Milk Éclairs Crunch.

GEMS In India began Types -Gems -Fruity Gems

Count… The sheer taste and the fun associated with eating Cadbury Gems and the joy of sharing it with friends has made the brand a dear companion and a source of nostalgia for consumers. The colourful world of Cadbury Gems does not include the colour black.

BOURNVITA Start -19 th,1948 Types -Bourn vita -Bourn vita 5 Star

Count.. In the 1980 Moscow Olympics, Cadbury Bourn vita was the official health drink for the India team. The Cadbury Bourn vita Quiz contest which started airing on April 12 th 1972,is India’s longest running national school quiz contest.

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