Advantages of E-business Personalized service Personalized service High-quality customer service High-quality customer service No inventory cost No inventory cost Worldwide reach of your business Worldwide reach of your business Electronic catalogues (Convenient and quick transaction) Electronic catalogues (Convenient and quick transaction) Bulk transactions Bulk transactions Improved supply chain management Improved supply chain management

Disadvantages of E-business Less Security Less Security Less privacy Less privacy No physical proximity with items purchased No physical proximity with items purchased

E-Business Models Storefront Model Storefront Model Auction Model Auction Model Online Banking Online Banking Online Trading and Lending Online Trading and Lending Online Recruiting Online Recruiting Online News Services Online News Services Online Travel Services Online Travel Services Online Entertainment Online Entertainment Online Automotive Sites and Energy Online Online Automotive Sites and Energy Online Selling Intellectual Property Online Selling Intellectual Property Online Online Art Dealers Online Art Dealers E- Learning E- Learning Online Service Providers Online Service Providers Portal Model Portal Model

Paper Catalogs Advantages Easy to create a catalog without high technology Easy to create a catalog without high technology Reader is able to look at the catalog without computer system Reader is able to look at the catalog without computer system More portable than electronic catalog More portable than electronic catalogDisadvantages Difficult to update changed product information promptly Difficult to update changed product information promptly Only a limited number of products is displayed Only a limited number of products is displayed

Online Catalogs Advantages Easy to update product information Easy to update product information Able to integrate with the purchasing process Able to integrate with the purchasing process Good search and comparison capabilities Good search and comparison capabilities Able to provide timely, up-to-date product information Able to provide timely, up-to-date product information Can provide broad range of product information Can provide broad range of product information Possibility of adding voice and motion pictures Possibility of adding voice and motion pictures Cost savings Cost savings Easy to customize Easy to customizeDisadvantages Difficult to develop catalogs, large fixed cost Difficult to develop catalogs, large fixed cost There is a need for customer skill to deal with computers and browsers There is a need for customer skill to deal with computers and browsers

Click-and-Mortar Business Brick-and-Mortar Business

Web Catalogue Revenue Models Web Catalogue Revenue Models Digital Content Revenue Models Digital Content Revenue Models Advertising-Supported Revenue Models Advertising-Supported Revenue Models Advertising-Subscription Mixed revenue Models Advertising-Subscription Mixed revenue Models Fee-for-Transaction Revenue Models Fee-for-Transaction Revenue Models Fee-for-Service Revenue Models Fee-for-Service Revenue Models

Internet Marketing Market Segmentation Market Segmentation Marketing Marketing Banner Advertising Banner Advertising Promotions Promotions Public Relations Public Relations Partnering Partnering Customer Relationship Management Customer Relationship Management Creating Brands on the Web Creating Brands on the Web Affiliate Programs Affiliate Programs Search Engines Search Engines

Web Design Easy site navigation – give a site map Easy site navigation – give a site map Frequently asked questions (FAQs) section Frequently asked questions (FAQs) section Conveniently located contact information Conveniently located contact information Multimedia – streaming video and audio – be aware the time each elements takes to get loaded Multimedia – streaming video and audio – be aware the time each elements takes to get loaded Privacy policy – intended uses of customers personal details Privacy policy – intended uses of customers personal details General outlook of the web site - stickiness General outlook of the web site - stickiness

Monthly charges for online advertising Monthly charges for online advertising Cost per thousand (CPM) – fee for every thousand people viewing the banner Cost per thousand (CPM) – fee for every thousand people viewing the banner Pay-Per-Performance Pay-Per-Performance Pay-per-click – fee according to no. of click throughs to your site Pay-per-click – fee according to no. of click throughs to your site Pay-per-lead – pay for every lead generated from the advertisement Pay-per-lead – pay for every lead generated from the advertisement Pay-per-sale – pay the host for every sale resulting form a click through Pay-per-sale – pay the host for every sale resulting form a click through Exchanging advertising space on your site for advertising space on another’s site Exchanging advertising space on your site for advertising space on another’s site

Press releases Press releases Speeches Speeches Special events Special events s s Chat sessions Chat sessions Bulletin board – people can post comments Bulletin board – people can post comments Presentations/exhibitions Presentations/exhibitions

Awareness Exploration FamiliarityCommitment Separation Time Level Of Intensity