5.04 Demonstrate the use of technology in promotion.

Slides:

Advertisements

Similar presentations

3.04 Understand the use of direct marketing to attract attention and to build a brand.

Advertisements

4.01 Marketing. Term marketing: use of sales letters or customer newsletters marketing: use of sales letters or customer newsletters.

Direct Marketing What is Direct Marketing?

Direct Response Chapter 15.

Back to Table of Contents

 Prime facets of marketing The prime facets of marketing are made up of research, merchandising, advertising and sales promotion. Refer to page 44/45.

Marketing in the Internet Age

Chapter 9: INTERNETADVERTISING 9.1. Overview of Cyberspace INTERNET BASIC PARTS The Internet The Internet Electronic Mail ( ) Electronic Mail ( )

Media Planning: Advertising and the Internet

The Internet and Interactive Media © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.

3.06 Understand the use of direct marketing to attract attention and to build brand.

Marketing PE: Understand the use of direct marketing to attract attention and to build brand. PI: Explain the nature of marketing tactics.

3.06 Understand the use of direct marketing to attract attention and to build brand.

A – Promotion Marketing PE: Understand the use of direct marketing to attract attention and to build brand. PI: Explain the nature of marketing.

Marketing PE: Understand the use of direct marketing to attract attention and to build brand. PI: Explain the nature of marketing tactics.

E-commerce E-commerce is defined "as the process of buying, selling, or exchanging products, services, or information via computer networks, including.

_______________________________________________________________________________________________________________ E-Commerce: Fundamentals and Applications1.

© 2006 Pearson Education Canada Inc Canadian Advertising in Action Chapter 12 Internet Communications.

3.06 Understand the use of direct marketing to attract attention and to build brand.

“If you build it, they will come.”. Virtual Business  There is much more that goes into a virtual business than just building the web site.  You will.

Chapter ONE Introduction to HTML.

ELECTRONIC COMMERCE MIS E MARKETING LECTURER INCHARGE- ALM AYOOBKHAN

Week 16 - Internet High creativity Short lead time to change ads Simplicity of segmentation High audience interest Easy to directly measure impact Clutter.

The Internet and E-Commerce Back to Table of Contents.

Lesson 6.2 The Promotional Mix─Advertising

Internet Basics A management-level overview of the Internet, its architecture, capabilities, and protocols. Copyright 2011 SPMI / Online Development.

First things, First Do you belong in here? – 10 – 12 – Comp. Discovery or Keyboard/Comp Apps – Do you have any experience with Web Page Design?????

HCIMA Unit 3 The Internet Revolution and Electronic Tools Next slide.

Business Driven Technology Unit 4 Building Innovation Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without.

Marketing Management Online marketing

How did the internet develop?. What is Internet? The internet is a network of computers linking many different types of computers all over the world.

The Internet and Interactive Media 15 McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.

The Internet Industry Week Four. RISE OF THE INTERNET THE INTERNET – a global system of interconnected private, public, academic, business, and government.

INTERNET. BROADBAND The amount of information a connection is capable of carrying. Measured in bits per second.

Chapter 17 Direct and Online Marketing: Building Direct Customer Relationships.

Copyright © 2007 Pearson Education Canada 13-1 Chapter Thirteen Marketing and the Internet with Duane Weaver.

Canadian Advertising in Action, 6th ed. Keith J. Tuckwell ©2003 Pearson Education Canada Inc Elements of the Internet World Wide Web World.

Direct Response Part 5: Integration and Evaluation Chapter 15.

Applying the Terms.  The process of developing, promoting, and distributing goods and services to meet the needs of customers.

SEM Online Advertising

Internet Marketing and Interactive Media

Multinational E-business Chapter 9. E-business Business to business (B2B) transactions 70 – 85% of all e-commerce Online sales – customer can order a.

Promotion of e-Commerce sites. A business which uses e- commerce to trade online must also advertise. Several traditional methods can be used, such as.

Oz – Foundations of Electronic Commerce © 2002 Prentice Hall Marketing on the Web.

Chapter Twelve Digital Interactive Media Arens|Schaefer|Weigold Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution.

 Network  A _____ of computers that can _________ w/ each other  Examples of hardware  ______________ & communication lines  Internet  Hardware.

Web Design. What is the Internet? A worldwide collection of computer networks that links millions of computers by – Businesses (.com.net) – the government.

Terms – Online Advertising Banner ads - embedding an ad into a web page – known as a click through due to interactive actions where the consumer clicks.

Chapter6: E-Commerce Web Sites HNDIT11062 – Web Development 1.

Interactive and Alternative Media. Outline I.Interactive Media II.The Internet III.Internet Advertising IV. Advertising.

Marketing PE: Understand the use of direct marketing to attract attention and to build brand. PI: Explain the nature of marketing tactics.

4.8 Ecommerce. Ecommerce Ecommerce: The buying and selling of goods and services on the Internet. Ecommerce: The buying and selling of goods and services.

Internet Marketing Profile of Internet users. Marketing functions on the Internet. E-commerce. Internet design issues Chapter Overview.

 List as many websites as you can think of  E-commerce is short for ‘electronic commerce’  It means buying and selling goods using the Internet.

E-Commerce & M-Commerce. Introduction Electronic commerce, commonly known as e- commerce, It is a type of industry where buying and selling of product.

What is the Internet?. The Internet is millions of computers all over the world connected together so they can exchange information.

 Internet –INTERnational NETwork is the network of computer networks.  It is a Wide Area Network(WLAN).You can have unlimited access to internet. 

(class #2) CLICK TO CONTINUE done by T Batchelor.

Terms – Online Advertising

3.06 Understand the use of direct marketing to attract attention and to build brand.

The Internet Industry Week Two.

5.04 Demonstrate the use of technology in promotion

3.04 Understand the use of direct marketing to attract attention and to build a brand.

3.06 Understand the use of direct marketing to attract attention and to build brand.

3.06 Understand the use of direct marketing to attract attention and to build brand.

3.06 Understand the use of direct marketing to attract attention and to build brand.

5.04 Demonstrate the use of technology in promotion

5.04 Demonstrate the use of technology in promotion

5.04 Demonstrate the use of technology in promotion

3.06 Understand the use of direct marketing to attract attention and to build brand.

Presentation transcript:

5.04 Demonstrate the use of technology in promotion

World Wide Web (WWW) Collection of internet sites that are available to users with an internet connection

E-Commerce The electronic exchange of products and services.

Web site Can contain numerous web pages.

Key components of a web site Text is the written words coded in Hypertext Markup Language (HTML) that tells the web browser how to view each web page Photos or video clips include team photos, footage of sports events, concerts, or movie trailers.

Key components of a web site Graphics are clip art or drawings on web pages. Hyperlinks are links to other web pages within a web site, or to another web site

Types of E-Commerce web sites 1.Product Information Includes descriptions of products offered for sale Product payment information Return and warranty policies General information about business Contact information for company

Types of E-Commerce web sites 2.Customer Interaction Provides opportunity to: Place product orders Pay for orders Obtain shipping costs and dates Obtain tracking information

Advantages of E-Commerce Instantaneous and direct communication with customers Customers can place orders at their convenience Lower start-up and operating costs Allows small company to reach global markets Companies can gather information on customer buying habits and interests

Disadvantages of E-Commerce Lack of personal contact with customers Increased competition between companies that sell same products on web Customers might use site to obtain product information, but purchase from local businesses Customer service can be a challenge when problem exists with an order

Advertisements on the WWW Banner ads used to promote a web site or company through use of hyperlinks

Advantages of banner ads 1.Opportunity to reach millions of potential customers 2.Relatively low cost per contact 3.Capability to use appealing graphics and sound effects

Disadvantages of banner ads 1.Ads might not reach intended target market 2.Can be perceived as “junk” and ignored 3.May not be cost effective based on target audience

Use of as a form of promotion 1. ads can offer special offers and promotions Sometimes perceived as unwanted or spam 2.E-newsletter can provide information, special offers and promotions to customers

Use of as a form of promotion E-marketers compile or purchase customer databases from sites visited by consumers. E-marketers may use this information to tailor messages for target marketing