Divyasree v Roll. No:11 S3 MBA

 To study the structure of the organization.  To know the process involved in the production department.  To enhance the theoretical knowledge into practical.  To know about different departments in the organization.

FMCG INDUSTRY  FMCG industry, alternatively called as CPG (Consumer packaged goods) industry primarily deals with the production, distribution and marketing of consumer packaged goods. The Fast Moving Consumer Goods (FMCG) are those consumables which are normally consumed by the consumers at a regular interval.

 Common FMCG products  Some common FMCG product categories include food and dairy products, glassware, paper products, pharmaceuticals, consumer electronics, packaged food products, plastic goods, printing and stationery, household products, photography, drinks etc. and some of the examples of FMCG products are coffee, tea, dry cells, greeting cards, gifts, detergents, tobacco and cigarettes, watches, soaps etc.

 Market potentiality of FMCG industry  Some of the merits of FMCG industry, which made this industry as a potential one are low operational cost, strong distribution networks, presence of renowned FMCG companies. Population growth is another factor which is responsible behind the success of this industry.  Leading FMCG companies  Some of the well known FMCG companies are Sara Lee, Nestlé, Reckitt Benckiser, Unilever, Procter & Gamble, Coca-Cola, Carlsberg, Kleenex, General Mills, Pepsi and Mars etc.

 Name of the company : GOOD BUY SOAPS & COSMETICS (P) LTD  Nature of the company : manufacturer and supplier  Location. Industrial Development Area, Kanjikode (west), Palakkad  Year of establishment : 2007  Number of employees : 150  Major markets : Rural areas of North India and some areas in South India

Mission and vision of the company  To satisfy the labours in the organisation by means of providing monetary & non monetary benefits.  To provide high quality product and to create best impression in the minds of customers about the product.  Build quality on all activities through team work and human resource development.  Achieve cost control by effective quality system implementation.

MANAGING DIRECTOR GENERAL MANAGER PRODUCTION DEPARTMENT SALES DEPARTMENTT ACCOUNT DEPARTMENT STORE DEPARTMENT PERSONAL DEPARTMENT ACCOUNT MANAGER PRODUCTION MANAGER SALES MANAGERPERSONAL MANAGER AUDITORS ASSISTANT STORE IN CHARGE WORKERS STORE KEEPER STAFFS

DEPARMENTATION  ACCOUNTS DEPARTMENT  STORES DEPARTMENT  SALES OR MARKETING DEPARTMENT  PERSONAL DEPARTMENT  PRODUCTION DEPARTMENT

PRODUCT PROFILE  Kattar Kattar is our premium beauty soap with main ingredient as aloe vera juice. Aloe Vera has been used as a medicinal herb from thousands of years. Physicians recognized this herbal plant by different names such as ‘nature’s gift’ and ‘the miracle plant’. Aloe Vera has been used for health, beauty and skin care purposes from several centuries. This plant has been used byAlexander the Great as a medicinal plant to treat the soldier’s wounds. This herbal plant is also used as a moisturizer for the skin by Cleopatra.Kattar is available in 75g with 72% TFM. 

 Femina  Femina is a leading branded Toilet soaps which is having a wide demand in South India because of its attractive packets and quality.It is also available in different flavours such as Rose,Lime,Jasmine and Passion.Our Toilet soaps are available in various packs of 18g, 75g, 90g and 125g with 60% TFM.  Femina Jasmine: Femina Jasmine is our top quality toilet soaps for common man’s consumption its jasmine fragrance lasting at body.  Femina Lime: Lime peel feeling with natural freshness at day long existence.  Femina Rose: Rose effect brings you the memory of fine morning. A fresh Natural Toilet Soap.  Femina Passion: Your passion towards bath will fulfilled with old memories of good fragrance. 

Strength  Well experienced management  Less wastage,. And it has a proper way of waste disposal.  Eco-friendly.  Good relationship among management and employees.  Well developed infrastructure. Weaknesses  No proper training to employees.  Highly soluble in nature.

Opportunities  Product expansion.  Competitive advantage: Effective distribution Channel helps the company to attain competitive advantage  Unexploited overseas market. Threats  The increasing price of raw materials  MNC’s coming to India particularly in toilet and soap industries.  Stiff competition in the industry.  Aggressive pricing: Lower pricing by competitors may cause reduction in sales 

 The company is following a functional structure.  Well experienced management.  Producing quality products.  There is no information system.  The Human Resource department is not effective.  No proper training to employees.  Less wastage  It has a proper way of waste disposal.  Eco-friendly.  Good relationship among management and employees.  Well developed infrastructure  Market area is limited

 Organization should find new market for their product.  Retain the quality measures.  Introduce Information Systems.  Introduce a product performance checking system.  Maintain after sales services.  Human resource department should be properly maintained and improved  Information system should be improved  Training facilities should be improved  Pricing should be done in a manner that it should not exceed the price of the competitors  Market area should be widened

THANK YOU