Created by BM|DESIGN|ER Ouvi/Plus Retailer Consumer/Aggregator Brand
Created by BM|DESIGN|ER PARTNERS MNOs (Vivo, Claro, etc.) Integrators (Ouvi, GB Mobile, IPX Ericsson, etc.) Marketing agencies (i.e. SoLoMo, trade, mobile, promotional marketing) POS vendors (Linx, Alterdata, etc.) Payment provider/gateway Media groups (UOL, Terra, G1, etc.) Mobile wallet/payment providers (Bradesco, AmEx, etc.) Loyalty program providers (Multiplus, Dotz, etc.) VALUE PROPOSITION Increased footfall & sales One-stop-shop mobile coupon solution Media measurement (ROI) Mobile CRM (i.e. Big Data) Bargains Inter-retail clearing CUSTOMERS Big/medium retailers Marketing dept. Price-conscious consumers (cherry- pickers, etc.) FMCGs KEY ACTIVITIES Develop & maintain platform Maintain validation network Technical support Service provisioning Customer acquisition & retention Fraud management RELATIONSHIPS KAM Applications (FB, Android, iOS, etc.) KEY RESOURCES People Mobile coupon platform DISTRIBUTION & ACQUISITION CHANNELS Website (ouviplus.com) Commercial team Reseller network (POS vendors, media groups, retail consultants) App Stores, convencional media, mobile wallets, loyalty programs, etc. COST STRUCTURE Integrator costs Platform development & hosting Overheads (office, electricity, etc.) Employee costs Customer acquistion costs REVENUE STREAMS / PRICING Licensing fee (per store) Consulting (planning, creation, analysis) Premium SMS Maintenance fee Clearing fee
Created by BM|DESIGN|ER PARTNERS MNOs (Vivo, Claro, etc.) Integrators (Ouvi, GB Mobile, IPX Ericsson, etc.) Marketing agencies (i.e. SoLoMo, trade, mobile, promotional marketing) POS vendors (Linx, Alterdata, etc.) VALUE PROPOSITION Increased footfall & sales One-stop-shop mobile coupon solution Media measurement (ROI) Mobile CRM (i.e. Big Data) CUSTOMERS Big/medium retailers Marketing dept. KEY ACTIVITIES Develop & maintain platform Maintain validation network Technical support Service provisioning Customer acquisition & retention Fraud management RELATIONSHIPS KAM KEY RESOURCES People Mobile coupon platform DISTRIBUTION & ACQUISITION CHANNELS Website (ouviplus.com) Commercial team Reseller network (POS vendors, media groups, retail consultants) COST STRUCTURE Integrator costs Platform development & hosting Overheads (office, electricity, etc.) Employee costs Customer acquistion costs REVENUE STREAMS / PRICING Licensing fee (per store) Consulting (planning, creation, analysis)
Created by BM|DESIGN|ER PARTNERS Media groups (UOL, Terra, G1, etc.) Mobile wallet/payment providers (Bradesco, AmEx, etc.) Loyalty program providers (Multiplus, Dotz, etc.) VALUE PROPOSITION Bargains CUSTOMERS Price-conscious consumers (cherry- pickers, etc.) KEY ACTIVITIESRELATIONSHIPS Applications (FB, Android, iOS, etc.) KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS App Stores, convencional media, mobile wallets, loyalty programs, etc. COST STRUCTURE REVENUE STREAMS / PRICING Consulting (planning, creation, analysis) Premium SMS Maintenance fee
Created by BM|DESIGN|ER PARTNERS Payment provider/gateway VALUE PROPOSITION Inter-retail clearing CUSTOMERS FMCGs KEY ACTIVITIES Fraud management RELATIONSHIPS KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE REVENUE STREAMS / PRICING Clearing fee