Eyeblaster In-Games Casual Games / Downloadable Try and Buy Model

Casual Game / Downloadable Try and Buy Model 98% of downloaded games are cost generators 500M downloads in 2005 Only 10M transactions completed (2%) 490M game downloads provided for free Game download generated cost for destination sites

EB In Game Ads Solution for Casual Games Turn costs into profits –Monetize the trial mode –Enable price discrimination –Provide extended revenue generating trial mode $19 - No Ads $5 - Some Ads Free - Ads Supported

Current Status RealNetworks Expansion –12 EB enabled games running on Gamehouse / click for listclick for list –25k+ impressions per day and increasing (Q3 Inventory is sold out) –90-min demos doing 2.0 impressions per initiated download –ShapeShifter unlimited time is up to 9.1 impressions per initiated download and increasing –Conversion rates to purchase have not deviated –Rate Card CPM: $35 for 15 sec, $50 for 30 sec –Actual current CPM $20-$30 –Strong Performances

Ads Performances Strong Performances

Streaming In-Game Video Ads (ROS) General: Innovative new opportunity powered by Eyeblaster to deliver targeted streaming in-game video ads in casual games. Demographics*: Gender: 68% Female Age: 80% between years old Family: 60% Married, 50% have children Education: 78% College Educated Income: 50% have HHI over $50k Internet: 95% use internet daily, 90% from home, 84% broadband Social:50% of users refer their friends * Nielsen//NetRatings and RealArcade 2005 Annual User Survey Availability Per Month: DatesImpressions Unique No of advertisers Nov 15-30: 5,000,000 1,000,000 2 Dec 1-31 : 10,000,000 2,000, Format: 15 sec video, full screen option + reminder 30 sec video, full screen option + reminder Click for Demo Review List of Games In Game Streaming Video In Game Interactive Reminder For more info contact: Erwin Castellanos Executive Director, Media and Publisher Services T: C:

Coming Up Technical innovation and extended network –Developer coalition to be announced in Austin Game Conference More top developer Top leading games Target of eb enabled games (End of year) –Expansion to RealArcade with a goal of 10m in game video impressions per month (End of Q4) –Atrativa and Yahoo Brazil to utilize eb.in-games –Eyenet expansion –Version 2 in the market (Q4) Full screen video Clickable leave behind Integrated Images

EB In Game Ads Solution for Casual Games Demo Download and Install a game Click for video grab of a game

Game Sponsorship Game Sponsorship: Innovative new opportunity powered by Eyeblaster and RealNetworks to deliver Sponsored games: Web site promotion Entrance and Exit Messages In Game Streaming Video – on game start In Game Interactive reminder during game play Integrated Images during game play Offline Message in offline mode Demographics*: Gender: 68% Female Age: 80% between years old Family: 60% Married, 50% have children Education: 78% College Educated Income: 50% have HHI over $50k Internet:: 95% use internet daily, 90% from home, 84% broadband Social:: 50% of users refer their friends * Nielsen//NetRatings and RealArcade 2005 Annual User Survey Packages ClassExposure (min) In Game Video* Game Download* CPM Price Gold :10,000,000 1,000, ,000 $10 $100k Silver : 5,000, , ,000 $11 $55k Bronze: 3,000, ,000 75,000 $12 $36k * Estimated

EB In Game Ads Solution for Casual Games Unique Capabilities –Unique In Game Streaming Video ads 15 sec – 30 sec video ads Clickable video Full screen video (V2) Leave behind (V2) Detailed Reporting –Dynamic logo placements (V2) –Advanced ad policy For different e-commerce status of the game Ad policy is managed from a backend system that support: –Limit of ads per game –Min duration between ads –Min number of levels between ads –Start ads on level X or after X minutes

EB In Game Ads Solution for Casual Games Unique Capabilities –Offline Messages House ads are delivered if game is played offline (image or video) Advertisers offline ads (V3) –Detailed Reporting CTR, Video duration, reach & frequency, flexible time resolution etc Real time statistics Impressions per game developer, game ID or game publisher –Integration with backend system Fully integrated with Eyeblaster robust backend system –Advanced features –Integrated campaign reporting –Exciting business and billing relationship Standard integration with publisher ad server

Enabling Inventory In Game Events & Ad Policy Driven Game 1 Internal Communication Layer Game 2 EB Client DRM Component Notifying Event Type (1,2,3 etc) Report on Scenario in Game (Start, Level Change, Stage change) Create Container per ad policy Events Manager (Timer, Counter, Ad allocation) External Communication Layer EB Game Server EB Client Cache on PC 1 4 2,3 5

EB In Game Ads Solution for Casual Games High Quality In Game Video Ad Up to 30 sec high quality ad integrated in the game as a commercial break on game start, between levels and following game over – WOW effect, no distractions, no skip, click through option, integrated with the game look and feel and approved by game developer.

EB In Game Ads Solution for Casual Games Click Through Clicking on the video ad pause the video, takes the game to the background or minimize it and launch a browser on the landing page.

EB In Game Ads Solution for Casual Games Post Click Once browser is closed or minimized the game takes focus and video ads resume automatically. At that point a skip ad option that was not available previously becomes available.

EB In Game Ads Solution for Casual Games Leave behind and dynamic integrated logo placements Once browser is closed or minimized the game takes focus and video ads resume automatically. At that point a skip ad option that was not available previously becomes available. Clickable Reminder Dynamic Integrated Logo placements

Business, Money Flow – And EB Touch Points Game Developer (Game House) Game Publisher (Oberon) Game Distributor (MSN Games) Media Seller (Possibly Eyenet) Business Arrangement EB In Game SDK EB In Game Event Integration Tags from RMP $1-$5 CPM $ (%) $10 - $30 CPM $ (%) Partnership and tech integration

Game Load on PC Report ID EB Game Server Send Ad Policy Based on Event & Ad Policy – Ask for an Ad RMP Pub Ad Server Trafficking In Game Tags Ask for Ad (Include info on: Game id, developer, pub, genre, sub genre, language, rating etc) Send EB Tags Call RMP For Ad Report Impression per flight, creative type and game ID EB Enabled Game

Use Case Game House and Pop Cap enabled each 5 games Game House and Pop Cap signed agreement with Oberon and submitted their EB enabled games Oberon integrates with EB (Events) Oberon submits 10 games to MSN and takes 40% of revenue generated from the games MSN distribute the games and inventory is created MSN Sell the Inventory to Avenue A Avenue A traffic In Game flight on RMP MSN generate code on RMP and submit in MSN Pub Ad Server MSN have 1 line in their server for Oberon games 10m impression delivered (Avenue A gets reports on flight and Ad level on RMP) Avenue A pays MSN $300,000 MSN pay to EB $30,000 rich media costs ($3CPM) MSN Delivers $120,000 to Oberon (40% x 300k) Oberon take 50% cut – $60,000 and have $60,000 to distribute to game developers Oberon ask EB report for % of impression associated to Game House and Pop cap In RMP every impression is associated with game ID – intern manually sum up the impressions per developer and report to Oberon on Excel sheet that Game House have 70% and Pop cap 30% of the flight Oberon pays GH $42,000k and Pop Cap $18,000