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Group Members:- Imranuzzman.Md……………………..08-11471-2 Hasan Mohammad Mehedi…………..08-11498-2 Islam Md Farhanur……………………08-11436-2 Kazi Hafijur Rasid……………………..08-11852-2 Shakawat hossain jewel………………08-11414-2 www.AssignmentPoint.com

Presentation On SUNPOWER COMPANY Marketing Plan www.AssignmentPoint.com

INTRODUCTION Purposes Objectives Scopes Limitation Sources www.AssignmentPoint.com

Uniqueness of the service Vision & Mission Company History Uniqueness of the service www.AssignmentPoint.com

Current Scenarios in Bangladesh We are dealing with electricity in our marketing plan. But it’s a great matter of sorrow that this electricity sector of Bangladesh is not in a good position that’s why we need to upgrade our production of electricity. The present condition of Bangladesh is like that. The rural people suffer most due to lack of access to clean, efficient and affordable energy. More than 80% of the rural people are forced to depend on cow dung, poultry wastes, crop residues etc which not only provide very low energy, but also pose environment & health threats www.AssignmentPoint.com

Sources of Raw Materials Labor Supply Sources of Raw Materials Suppliers/Transportation factors www.AssignmentPoint.com

Situation Analysis Now, can we depend on our present situation how our energy sector is controlled? No, we can’t followed by high systems loss and poor management power supply situation is continuing to deteriorate 40% of our people have access to grid electricity and 3% of our people have gas salvation. So, 57% people deprived of power www.AssignmentPoint.com

Market Summary Our first consumers will be the people of Badargonj area as well as the people of Rangpur. Then our plan is to expand our network and to provide electricity to all over the North Bengal. At first we will make an agreement with our govt. to segment our distribution channels. The areas we will provide electricity will not enter in that zones. In this way we will help our govt. to reduce power lacings of energy for ensuring the country’s long-term electricity security. Also, independent power plant should be encouraged to generate electricity without any disruptions. www.AssignmentPoint.com

SWOT Analyses Strength Weakness Opportunity Threat www.AssignmentPoint.com

Competitor Analysis Still now we don’t have any competitors in that area as sun power plant is the only company which will deal with solar Energy Moreover we will be in assistance of government and PDB, So actually we won’t face any abstanckley or problems. But some company like solar pack and other are doing there business in other place in this country www.AssignmentPoint.com

Marketing Strategies STP Analysis Segmentation Every business has marketing strategies and to ours business marketing strategy is basically STP analysis bared. The marketing strategic of our business are given below: Segmentation The prime theme of our business is to provide electricity to remote villages and in the industrial areas where electricity supply is short reducing our electricity problems. That’s why first we will supply electrically to some portion of our country is. We have made this regimentation mainly for the remote villagers who are sufferance for not having any and to the industrial areas which electricity supply. With the help of our project they will be able to lead a smoother life. www.AssignmentPoint.com

MARKET POSITIONING Advertising Advertise Through Newspaper www.AssignmentPoint.com

Target Market Our main target is to provide electricity to the people who are willing to use electricity but do not have any source. And also to make available electricity to industrial areas, helping them to continue their industrial works more effectively without consuming so much of country’s electricity or natural resources. www.AssignmentPoint.com

MARKETING MIX ANALYSIS Product Identifications Leaf – Letting Using bill- board and hoarding Public promotions through camping www.AssignmentPoint.com

Financing plan and Loan Required Sun power” company plans to contribute taka 164,00,000 covering the cost of the land, building and Equipment cost, A loan with be required for the rest of the project cost. Loan Owner’s Equity www.AssignmentPoint.com

Risk Analysis Potential Problems Obstacles and Risks Kazi Potential Problems Obstacles and Risks Alternative course of action www.AssignmentPoint.com

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