Patient Education for Pennies: In Your Community Thomas J. Weida, M.D. Professor Department of Family and Community Medicine PennState College of Medicine Recipient, 1993 Patient Care Award for Excellence in Patient Education

Approach to Patient Education Develop a global strategy Create teaching moments Promote your product

Goals Improved Patient Awareness of Health Improved Health Lifestyles More Informed Patient Decreased Managed Care Visits Increased Preventive Services Utilization Practice Marketing

Community Oriented Patient Education Community Talks Mini Med School Tours Courses/Group Visits Health Fair Newsletters Newspapers Board of Health Television Patient Education Nurse Internet

Community Talks Schools Firehouse Conference Room Elementary School Tours Industry Talks Local Fairs TAR Wars

Next to the Funnel Cakes

Mini Med School or Mini Residency Provides a glimpse of what the doctor in training receives. Reality education. Combine basic science with clinical science. Include Dean or Chief Hospital Administrator.

Tours School children are a receptive audience Believe it or not, there’s a lot children can enjoy at the office BE CREATIVE

“Richard” X-Ray

On the Ball in Physical Therapy

Computers and Copies

Getting a Charge Out of the Visit

Wired

Pictures of Health

Courses/Group Visits Anxiety and Panic Attacks CigNix (Smoking Cessation) CPR Elegance of Simplicity (Healthy Cooking) First Aid Training Kids in the Kitchen (Healthy Snacks) Normo/Tense Fairy tales Healthy Shopper Tours Cholesterol Breakfast

Lunch Room by Day Conference Room by Night

Kids in the Kitchen

Cholesterol Screening Breakfast

Health Fair Goals Details Networking Promotion Financing

1995 Health Fair Week Mon: Industry Day Tue: Nursing Home & Support Groups Wed: Educators Day Thur: Professionals Open House Fri: Chamber of Commerce Sat: Cholesterol Screening Breakfast Sun: Open House, Screenings & Talks

Industry Day

Professionals Open House

Cholesterol Screening Breakfast Draw the Blood

See the Food

Serve the Food

Give the talk

Get the Results

Health Fair Day – Stressed?

Health Fair Day – Sign Up for Drawing

Pick up the Patient Ed Pieces

Margaret McCrae, Phyllis Diller’s Joke Writer

Getting Physical, Measuring Body Fat

Pressure, Pressure, Pressure

An Ice Cream Treat

And Now the Cholesterol Beat

Networking with Other Specialists

Networking with the Ambulance Crews

Networking with the Ambulance Crews and their Newest Member

Sweet Stuff

Kids in the Kitchen

Healthy Snack Time

Newsletter –Inception Goals Format –Conception Articles Printing and Mailing –Reception Patient comments Underwriting Expansion to Other Practices

Newsletter Expenses, Quarterly Preparation - 33 cents per piece –15,000 pieces Mailing - 21 cents per piece –9,000 pieces mailed Total Expense $6840

Newsletter Income 12 $600 per quarter Total Income of $7200 Net Profit: $360 per Quarter

Newsletters, Other Options Pharmaceutical Financing Low cost Copier method Post on web – –

Newspaper Informational Articles Patient Education Promotion Educational Column

Board of Health Outreach to Schools Partner with School Nurses

Television - Connect with Cable Ask the Doc –Simple format –Little preparation –Cost is minimal Health Watch –Join forces with hospital P.R. Dept. –Tape several shows at one time –Cost is free

Patient Education Nurse Health Coach Incorporate into CPT coding

The Internet: The Future Web based on demand patient education – Medicine

Measuring Effectiveness Patient Comments Survey Practice Growth Attendance

Measuring Effectiveness: 87% Read part of newsletter 84% Read 5 or more articles 52% Made lifestyle changes because of the newsletter 13% Shared the newsletter with someone else Newsletter Survey Results