WHAT IS A LOGO?

A LOGO is a word, graphic, or symbol used by organizations, business’ and even individuals to promote instant public recognition. It usually represents a business, product, or brand.

Popular Logos

Logos can simply be the name of a business or product.

What is a TAG? What is a TAGLINE?

A TAGLINEis a short, powerful phrase that is associated with your company name. It represents the tone and feeling you want for your products or services. They are memorable & longlasting.

It is part of your company logo. It only changes when you want to totally redefine your company. In many cases the tagline becomes so well known that it is instantly recognizable.

Why are TAGLINES important? Differentiates similar brands Sums up what the product is about Helps you remember the product or business

What should a TAGLINE be? Simple Concise Memorable Easy to say Appealing to the person reading/hearing it An accurate representation of the brand

Can you name the brand these TAGLINES go with ? 1.Think Outside the Bun. 2.Get the door. It’s ______. 3.The few, the proud, the ____. 4.When you’re here, you’re family. 5.Let’s Build Something Together. 6.More saving. More doing. 7.It’s everywhere you want to be. 8.Better ingredients. Better pizza. 9.Eatin’ Good in the Neighborhood. 10.That was easy. 11.Like a Rock. 12.The uncola. 13.Don’t leave home without it. 14.The quicker picker upper. 15.Finger lickin’ good.

Answers 1.Taco Bell 2.Domino’s Pizza 3.Marines 4.The Olive Garden 5.Lowe’s 6.The Home Depot 7.Visa 8.Papa John’s 9.Applebee’s 10.Staples 11.Chevy Trucks Up 13.American Express card 14.Bounty 15.Kentucky Fried Chicken

What is a SLOGAN?

Originated from the Scottish word meaning "battle cry." Your slogan goes with the battle you are waging right now. They are often used only for one product, or one campaign. They change regularly to advertise a specific aspect of a product or service.

A SLOGAN is slightly different than a TAGLINE because… They are intended to be less long lasting. Because slogans change often, they are usually current and modern. It gives an impression of being new and trendy. Example of Disneyland’s slogans from some of its campaigns: "Where dreams come true" "I'm going to Disneyland” "Where the magic began" "Happiest homecoming on Earth"

SLOGAN or TAGLINE?

Your turn to create a TAGLINE! DIRECTIONS: 1.Look at and study the candy wrapper for 1 min. 2.List 4 adjectives that describe the packaging. 3.Open candy, BUT DON’T EAT IT! 4.Again look at candy, touch it, feel it, smell it. 5.List 4 adjectives to describe the look of the candy. 6.Take 1 minute to eat the candy. 7.Again list 4 adjectives to describe, flavor, texture, sensation you get from eating it.