Guesthouse Management and Marketing Training in Karakol

Marketing & Promoting YOU and Your Business

What to expect from the training

Your attitude & mindset – growth or fixed?

Why are you here?

Ownership Acceptance Responsibility _____________________________________ Blame Excuses Denial

Since the last training…. What have you implemented? What are your results?

What specifically did you implement? 1.Business boundaries & mindset 2.Financial reporting 3.Team 4.Technology & online presence 5.Position in the market 6.Additional revenue streams/upselling 7.Database – management and communications 8.Guest attraction system 9.Website 10.Learning & Development

me now

Performance indicators Occupancy rates Income Profit Trip Advisor/Booking.com reviews

Successful businesses run on systems The 3 systems we need in hospitality are:

Attract More Guests Increase Guests’ Spend Repeats and Referrals

System # 1 Your Guest Attraction System

Your Circle of Influence Social Media Joins your list Build relationship Makes an enquiry/asks a question Makes a booking Notices you online

Research On Trip Advisor Travel Forums The questions your guests have asked you

Gather 7 – 10 questions Gather pictures

Create your Free Guide

Add… Title Table of contents Short description of you and why you are qualified to write this guide Picture of you/your team Contact details – at the top and at the end Links to other places to find you online

And… Font & spacing Links Border & watermark Logo/banner Footer

Save it As a Word document As a PDF

Upload it to your website or send as an attachment Not available without name and

Make a pretty cover image in Canva.com

Create a new page on your website and name it

Go to Create a web form inside your list manager and embed it on your new page

To do over lunch… Create a new page on your website called /personal-introduction Locate the 5 templates for your free guide (not booked in guests) Modify the templates to your business Personalise them with your photos If you get this far, ask Tyncht to help you upload them to Active Campaign

Your homework Your “landing page” Ebook cover Pretty button in Canva

Shoot a personal introduction video using the script and instructions provided

Environment Equipment Props Mental Preparation

Upload it to You Tube following the instructions provided

Create another new webpage for your video and name it introduction

Grab the “embed” code from your video on YouTube and put it on your new web page

Undeneath, write what you’ve said in the video

Download a Facebook image from Google.com/images and add your Facebook link under your video

Create between 5 and 7 follow up messages in your list manager to build a relationship with links back to specific pages on your website (Templates provided)

Create a pretty button in Canva like this:

Put your pretty button linking to your landing page on every page of your website (in the sidebar)

System # 2 Your Guest Upselling System

Overview

Choose at least one upsell from the list of suggestions in your Training Manual

How do they say yes? How are you going to get paid? When are you going to get paid?

Create new pages on your website if necessary with short testimonial and “call to action”

Design the sales process for your 1 st upsell

Shoot your Personal Introduction Video following instructions given

Upload it to YouTube following instructions given

Create a new page on your website and name it

Grab the embed code from your video on YouTube and put it on your new webpage

Underneath, write what you’ve said in the video

Create a series of s in your list manager to send out with links back to your website where appropriate (Templates already provided) Test everything

Your homework! Shoot 2 videos Upload them both to You Tube Get the “embed” codes Embed the videos onto your two web-pages – Free guide subscribers - /personal introduction Booked in guests - /booked guests

New cool stuff! Active campaign – Go to your booking form for your booked in guests Add another custom field – call it language Select check box and configure the two options, delete the third Integrate the form again and embed on your webpage again for your booked in guests

And more! Go to your automation sequence for booked in guests Add another text box underneath your original text Add Russian/English text here Click on the “cog wheel” on the right of your text box and choose “Make conditional” Choose “language” then Russian Repeat for all your s

And finally… Create two more automation sequences Choose “date based” for the pre-arrival sequence and post-departure sequence Set to arrival date – 5 and departure date - 5 Make both active Add these new sequences to the main automation sequence Send test s to yourself and check format and links Make active!

Enter in some recent bookings to test your system and your upsells (date format)

Your signature and enquiries linking to your landing page to encourage sign ups to your free guide

Links to your “landing page” for your free guide on social media and around the web

Social Media Facebook Linked In Twitter You Tube Trip Advisor

Write a blog post and share around the web

System # 3 Repeats and Referrals System

Upload your database of past guests into your list manager

Create a re-introduction for your list of past guests with a link to your Free Guide landing page

Send out your re-introduction from your list manager to your past guests

Create your annual Marketing Plan for reasons to return to Karakol (Template provided)

Monitoring and reporting in Active Campaign

Wrap Up & Next Steps