© Copyright 2004 Frost & Sullivan. All Rights Reserved. European Polyphenols Market Continuing Consumer Education Crucial to Market Growth Food & Food Ingredients Group “Substantial new product development and growing consumer awareness make this an attractive market, as long as participants take action to avoid strong internal competition.”

© Copyright 2004 Frost & Sullivan. All Rights Reserved. Report Outline and Segmentation Market drivers, restraints and challenges Market forecasts for the European polyphenols market Trends by application and geographical region Competitive structural analysis Strategic recommendations Segmented by product type into: Green tea flavonoids Grape polyphenols Red fruit anthocyanins Olive polyphenols

© Copyright 2004 Frost & Sullivan. All Rights Reserved. Key Findings Consumer awareness is increasing, as publicity of the relationship between diet and health grows, in terms of the ‘French Paradox’ and ‘Mediterranean’ diet, for example More established products face strong internal competition from newer polyphenol ingredients that are backed by heavy media interest Increased demand for natural ingredients continues to benefit some polyphenols such as grape and red fruit extracts, as companies increasingly prefer them to alternative synthetic colours Limitations on product format are preventing full exploitation of the market and must be overcome

© Copyright 2004 Frost & Sullivan. All Rights Reserved. Key Content Percentage Breakdown of Market Revenues by Product Type,

© Copyright 2004 Frost & Sullivan. All Rights Reserved. Who Would Benefit From This Report? Sales Department Providing an appropriate level of customer support Understanding your end users Improve knowledge of competitors Marketing Department Monitor competitor trends Develop strategies for improving customer and consumer awareness Following end-user trends Research Department Identify key product developments Identify key areas of interest for further research All Departments Identify niche opportunities and competitor activity Identify opportunities for joint ventures

© Copyright 2004 Frost & Sullivan. All Rights Reserved. Featured Companies Indena Jan Dekker Kalys Linnea Monteloeder Plantextrakt Sensient Europe Artemis BioSerae Burgundy Chr. Hansen Diana Vegetal Emil Flachsmann Furfural Espanol

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