Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 Chapter 11: Global Public Relations This multimedia product and its contents are protected under copyright law: any public performance or display, including transmission of any image over network; preparation of any derivative work including the extraction, in whole or in part, of any images; any rental, lease, or lending of the program.

Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 Overview What is international public relations? What is international public relations? International corporate public relations International corporate public relations International government public relations International government public relations The rise of NGOs The rise of NGOs Public relations development in other nations Public relations development in other nations Opportunities in international work Opportunities in international work

Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 What is International Public Relations? International Public Relations: The planned and organized effort of a company, institution, or government to establish mutually beneficial relations with the publics of other nations.

Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 International Corporate Public Relations Challenge: Differences in languages, laws, and culture High Context (ex. Europe and the United States) High Context (ex. Europe and the United States) Low Context (Ex. Japan and Thailand) Low Context (Ex. Japan and Thailand)

Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 International Corporate Public Relations US firms might be hired by other countries to …  hold off protectionist moves.  defeat legislation.  support expansion.  provide ongoing information.

Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 International Government Public Relations Advance political goals Advance political goals Ascertain probable U.S. reaction to a projected action Ascertain probable U.S. reaction to a projected action Advance the country's commercial interests Advance the country's commercial interests Assist with communications in English Assist with communications in English Convince key publics to support a policy Convince key publics to support a policy Lobby for changes in legislation in the nation’s self-interests Lobby for changes in legislation in the nation’s self-interests

Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 The Rise of Nongovernmental Organizations (NGOs) NGO depend on international support for their causes. Examples Greenpeace Greenpeace Amnesty International Amnesty International Doctors without Borders Doctors without Borders Oxfam Oxfam

Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 Public Relations Development in Other Nations China China Thailand Thailand Japan Japan Australia, Singapore, and Hong Kong Australia, Singapore, and Hong Kong Mexico Mexico India India Brazil Brazil Russian Federation Russian Federation Middle East Middle East Africa Africa

Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 Opportunities in International Work New Golden Age of Global Marketing New Golden Age of Global Marketing Foreign Language Facility a Key Foreign Language Facility a Key Corporate Protocol an Increasing Specialty Corporate Protocol an Increasing Specialty Openness to Language and Culture Central Openness to Language and Culture Central Graduate Study Is an Asset Graduate Study Is an Asset

Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 Opportunities in International Work Take multiple courses in international relations, global marketing, foreign languages, etc. Take multiple courses in international relations, global marketing, foreign languages, etc. Study abroad for a semester Study abroad for a semester Serve an internship with a company in another nation Serve an internship with a company in another nation A note of caution: American students should not assume they have an “inside” advantage working for an American-based global corporation.