No ”Second Life” for fraudsters Danish Customs and Tax Administration’s presence in a parallel world Rikke Madsen.

Slides:



Advertisements
Similar presentations
Do you know... Return to Menu Return to Menu Lets learn...
Advertisements

Affiliate Success Stories. | Affiliate Success Stories 2 Success Stories? What are they?When do I use one? A success story is a tool for a sales rep,
The Right List specializes in results oriented online & offline marketing solutions. The Right List has in-depth profiles of confirmed opt-in subscribers.
It All Takes Time. It’s a World Wide Trend that you can take advantage of Online reach is growing every day Cost Efficient for Companies & Customers Greater/Faster.
Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.
Web leaders don’t redesign their websites every 3 years, they nourish them every day (734)
A Teachers’ Overview of Digital Marketing Education in China Guangzhi Chu Professor of Advertising, Communication University of China Chenyu Li Ph.D. Candidate.
Social Media Marketing and Web 2.0. What is social media? A different way to socialize using the web.
Online Fundraising Maya Yette October 20, “There is a growing sense that there is going to be a $100 million entry fee at the end of 2007 to be.
1 Personal Financial Planning. 2 Investing for Retirement Will you be able to retire? –When? –At what standard of living? –How much will you need to retire?
Inbound Statistics Slides Attract. 1 Blogging There are 31% more bloggers today than there were three years ago 46% of people read blogs more than once.
Pizza Rewards Slice into success by rewarding customers with America's favorite food. Pizza! As customizable as a pizza pie itself, Pizza Rewards are.
A new format of video ads Pre-Roll An offer of online ads.
Marketing What is marketing? Marketing is the art and science of management process through which goods and services move from concept to the customer.
Inside – Outside All Around the House Give your home and yard a facelift! Multiple Opportunities for Multiple Sponsors.
Live Better Share More Grow Together. International Community 2010 A STABLE PLATFORM ESTABLISHED IN 2010 Influence and cooperation -Set an ambitious agenda.
Dining Certificates Set the table of a great promotion with Dining Certificate Rewards, which offer a discount at thousands of restaurants nationwide.
Linkedin. What is Linkedin? Linkedin was established in May 2003 Operates the worlds largest professional network on the internet Linkedin’s mission is.
Jawad Tahsin Khizer Zulfiqar Kazim Zaidi Zulfiqar Hadi Danish Mustafa Zaidi.
By: Aaron Gustafson Owner Computers N’ Stuff.  Facebook is FREE!!!  Youtube is FREE!!!  Twitter is FREE!!!  Google Plus is FREE!!!  Website hosting.
Phoenix TV’ s Innovation In New Media Emma Feng 14/05/2009.
Korea Employment Info. Service & Systems Introduction (WorkNet, HRD-NET)
CAPITALIZING ON TECHNOLOGY : CAPITALIZING ON TECHNOLOGY : GOVERNMENT 2.0 Dwane Brinson Lee County Tax Administrator Chair, Public Relations Committee.
To provide a Marketplace that harnesses the power of the Internet to serve local residents and businesses by using technologies that assist consumers.
Internet Business Networking Globalisation and Culture.
Regardless of what you are marketing today the internet has opened up a whole new world of opportunity. But the way people now access the internet has.
Socialize Your Brand & Connect With Real People Social Media Optimization.
Microsoft Advertising successfully increases brand awareness for Canon EOS Digital Cameras in Singapore Canon, the Japanese imaging and optical products.
Mid-south Online City Guide Memphis On The Web Everything you need is Just a click away !!!
Regardless of what you are marketing today the internet has opened up a whole new world of opportunity. But the way people now access the internet has.
Providing citizens of Boston with training, hardware and if qualified, low cost access. TGH offers residents the ability to improve their quality of life.
Welcome NETWORK. DubLi Auction Advantages DubLi.com - Top brand products at low prices - Access to hundreds of offers - DubLi delivers the products -
Investment Challenge The Stock Market Game™ Program.
How Facebook became the newest form of communication and entertainment while making money!
Introduction to Social Media Richard Roaf Ecodemia RESOLVE.
Embracing social media in the NHS Gayle Culross, Communications Manager, NHS Tayside *in the time that it takes to read this, another 14 people will have.
Tuition Help?. Ways To Help With Tuition!! OSAP (Ontario Student Assistance Program) Ontario grants (offer 30% off tuition) Entrance Scholarships Banks.
Coffee Break Cards Good to the last drop, Coffee Break Cards are the endlessly appealing reward that gives recipients the ability to enjoy their favorite.
On the Internet, an intelligent agent (or simply an agent ) is a program that gathers information or performs some other service (typically search queries.
Electronic CommerceNonhlanhla Shongwe  Introduction  Mission statement  Product  Business model  SWOT Analysis  Conclusion.
Social Media Project University of Washington March 2011.
Fitness Downloads Busy schedules and limited free time have seen many people turning to at-home workouts, making fitness downloads a reward with high-value.
MassHousing’s Mobile Website Communications/IT Joint Session: Is Your Website Mobile friendly? NCSHA Annual Conference September 29, 2015 Presented by.
Educate Engage Excite Mr. Patrick B. Nixon President Mr. Patrick B. Nixon President.
1. 2  Building the brand among the current dealer network. And also attracting potential partners. (B2B)  Building awareness for the ‘branded’ product.
Using Social Media for Fundraising and Communication with Supporters Lindsay Boyle – Communications & Research Coordinator Claire Chapman – Information.
New Media ICA 1 Successful Story: Best Job in the world Campaign.
The Number 1 Online Job Provider In Nigeria Work With WIN Today Advertise With WIN Today.
BT RABATPILOT BT´s new Campaign platform March 2015.
Features Available Today :  Online Real-Estate Forms and Instructions  Online Approvals with RERA  User to User Discussion Forums  Complaint Capture.
Directgov – strategic change, or just another website… Will Stengel.
Public Relations & Social Media
Web leaders don’t redesign their websites every 3 years, they nourish them every day (734)
Marketing Online Strategy. What I have noticed looking at your competition Both direct competitors and important brands -Consistency with every of their.
New Networking Strategies How to Develop Your Business and Build Sales Through Social Media Shaa Wasmund.
What you need to know about the media market place DMC U1 1.2, 1.3.
Definition: Freemium is a business model by which a product or service (mostly a web-based offering such as software, media, games or web services) is.
1 – international global info-investment platform, aimed at providing support and business projects technical implementation.
DIGITAL AND INTERACTIVE QUICK FACTS. $214m was spent in the interactive category in 2009 in New Zealand, this is up 11% YOY* The interactive category.
Online Games That Can Bring Website traffic. Introduction With a rapid development in the realm of virtual entertainment, a plethora of things are coming.
What is E-Commerce?? Full form is Electronic Commerce.
Salesforce Training In Hyderabad Salesforce Training In Hyderabad.
What is Digital Marketing? What is the use of Digital Marketing? Strategies of Digital Marketing Opportunities Search Engine Optimization.
Key points Content :- What is Digital Marketing? What is the use of Digital Marketing? Strategies of Digital Marketing Opportunities Search Engine Optimization.
| Sites like backpage | Alternative to backpage | Site similar to backpage
E-Commerce and Social Networks
Pre-Roll A new format of video ads An offer of online ads.
How Does Digital Marketing Help to Business Growth?
Internet marketing.
Benefits of outdoor digital billboard. OUTDOOR DIGITAL BILLBOARD IS AN IMPORTANT ADVERTISING TOOL THAT ALLOWS THE MANAGEMENT AND DISTRIBUTION OF DIGITAL.
Presentation transcript:

No ”Second Life” for fraudsters Danish Customs and Tax Administration’s presence in a parallel world Rikke Madsen

No ”Second Life” for fraudster Side 2 Tuesday, 21 June 2016 What is Second Life Privately owned internet-based 3D virtual world Launched June 23, 2003 Came to international attention via mainstream news media in late 2006 Constructed and maintained by users Provides an advanced level of a social network service Residents can explore, meet other residents, socialize, participate in individual and group activities, and create and trade items and services with one another Internal currency called the "Linden Dollar" (L$) 1 US$ = 265 L$

No ”Second Life” for fraudster Side 3 Tuesday, 21 June 2016 Why SKAT entered Second Life Second Life became rather popular at the end of 2006 International stories of people who have earned a lot of money in Second Life Question: is income from Second Life taxable? SKAT: Could it be “fun” to establish SKAT in Second Life...? SKAT was the first Danish authority in Second Life - and among the first Danish companies Media attention

No ”Second Life” for fraudster Side 4 Tuesday, 21 June 2016 SKAT in Second Life - I Bought an island – Danmark Built a small town with typically Danish and recognizable symbols Focused on 2 approaches: information and “adventure” Information on Real Life campaigns against tax fraud General information on tax and customs Design of t-shirt Several locations on the island offer moonlighting If one accepts the offer -> prison SKATs presence generated intense and positive media attention

No ”Second Life” for fraudster Side 5 Tuesday, 21 June 2016 SKAT in Second Life - II Almost no interest in Second Life end-2007 Should we stay - or should we go? The presence should be used to analyze the possibilities and limitations in relation to the presence in a virtual world as an authority Important to find out who the users are and why they are there Get others to help maintain the island Analysis completed in August 2008

No ”Second Life” for fraudster Side 6 Tuesday, 21 June 2016 Typical user...?

No ”Second Life” for fraudster Second Life - facts 15,000,000 registered users worldwide 1,200,000 logged in during the last 2 months Approximately 500,000 active users Between 15,000 and 60,000 members online simultaneously Number of active users has dropped by 30% since mid-2007 Approximately 5,000 Danish users Side 7 Tuesday, 21 June 2016

No ”Second Life” for fraudster Side 8 Tuesday, 21 June 2016 Users Users are very different Age from 18 to 54 years. Average: 35 (no pensioners) High proportion of highly educated – all kinds of jobs and income Fluent in English Slightly more men than women Active in Second Life less than 6 months 50%: less than 2 hours/day. 10%: More than 40 hours/week Experience excitement, creativity, fun and socialization across borders Uses Second Life to forget Real Life problems

No ”Second Life” for fraudster Requirements and challenges for SKAT The number of Danish users does not justify a presence, unless users would be a group that could not be reach otherwise Users are good at using the Internet. SKATs Website offers more than Second Life can (e.g. personal information) The technical, virtual and resource requirements for SKATs presence are great. Current platform is inadequate Users justification for the use of Second Life is not a need for information. August: 33 visitors in the house – 240 visitors on the island No savings No interest from the media in Second Life Side 9 Tuesday, 21 June 2016

No ”Second Life” for fraudster Conclusions Second Life can only bee seen as a supplement - not a substitute for existing guidance channels There are better and more inexpensive ways to target the users than through Second Life No regrets Side 10 Tuesday, 21 June 2016