Wendy Alpine President T HE A LPINE PR A PPROACH

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” -Public Relations Society of America T HE A LPINE PR A PPROACH : In simpler words, we let people know who you are, what you do, and why they should care. What is Public Relations (PR)?

About Alpine Communications Alpine Communications, Inc. is a 14-year-old public relations company based in Atlanta, with an expertise in healthcare, technology and B2B products and services. We create public relations campaigns and strategies that generate positive awareness for business. In the area of media relations, we work with key media and social influencers to maximize positive coverage that gives companies a competitive advantage. “Alpine Communications devotes high-level perspective to the PR process. They helped us with a product launch, which resulted in significant media placements and much business as a result of the media exposure. I would absolutely recommend them.” - Lance Whipple, Vice President, Sales and Marketing, Lathem, Inc., Atlanta

What We Do Build positive awareness and credibility for your business Establish you as a thought leader in your field Enhance and protect your reputation Create and encourage engagement with customers, employees and other stakeholders “HealthGate is an e-commerce company that connects consumers to discount healthcare services. We knew we needed to develop credible community awareness. Advertising wouldn’t do that. That’s why we hired Alpine Communications. Within three months, they helped build our trust factor with articles on the front page of the Atlanta Journal-Constitution business section and in neighborhood newspapers, as well as a news feature on WSB-TV“ - Tanya Mack, President, HealthGate By doing all of this, we get you more customers.

Public Relations Services A fully powered public relations program includes: PR strategy and leadership Media relations Marketing communications Social media You need these communications tools to tell a complete story that inspires audiences and builds brand value. “We’ve engaged Alpine Communications for a variety of campaigns and programs that have helped raise awareness of our company, including blogging, award promotion and developing marketing materials. Wendy is an awesome writer who uses her journalism experience to go beyond typical marketing copy. I can always depend on Alpine to be proactive and responsive. They keep our communications organized and on track, and are an essential member of our team.” -- Scott Brown, President, Sability, Inc.

Public Relations Strategy and Leadership Public relations is about building awareness; obtaining third-party endorsement via the media, social influencers, and word-of-mouth channels; and gaining trust for your brand. We will serve as your communications advocate, ensuring your stories are communicated, your news gets out and you are heard above the noise. Alpine public relations services include positioning statements, message development, communications planning, thought leadership, content development, and strategic counsel.

Media Relations Media relations matters. It gives your story credibility. While social media plays an important role for many brands, companies still want their stories picked up by local newspapers and national media outlets. Alpine media relations services include story development, understanding and identifying key media in target markets, developing press releases, media pitching and follow up, and media training.

Marketing Communications As content developers, Alpine helps influence and position your brand in a positive, consistent and credible manner by creating engaging content for marketing campaigns, including: Blogs Bylined articles Customer profiles Ebriefs newsletters Fact sheets Press releases Speaker engagements Testimonials Other marketing collateral

Social Media Social media can be a powerful tool to inform and engage your target market. In the B2B world, it can help engage your customers and generate leads for your business. We know the tips and techniques to leverage these social media channels for your brand. Services include: Blogging Social media strategy and audits Editorial calendar development Content creation

Why Work With Us? Senior-level practitioners. We provide senior-level leadership at both strategic and tactical levels. Clients pay for professionals – not overhead. Quick learners: We create PR campaigns and programs that build your brand and increase credibility, getting up to speed quickly so that we don’t waste a lot of your time. Results-oriented media relations professionals and former reporters: We know what makes a good story, who to contact and how to maximize coverage. Strong writers: Whether we’re writing a bylined article or press release, editing a blog post or developing the subject line in a media pitch, we work to write engaging and compelling content.

About Wendy Alpine Award-winning media and public relations professional, Wendy Alpine, president of Alpine Communications, has more than 20 years’ experience in public relations, with an expertise in Healthcare, Technology, HR and other industries. Wendy oversees all aspects of public relations for Alpine Communications, including strategic counsel, writing and editing, local and national media relations, planning and implementation of communications campaigns and content development. A recipient of the Phoenix Award of the Public Relations Society of America (PRSA), Georgia Chapter, and the International Association of Business Communicators Golden Flame Award, she is a member of the Georgia Chapter of PRSA, the Metro Atlanta Chamber of Commerce and the Technology Association of Georgia (TAG). She is a member of the TAG Marketing board. With expertise in healthcare and technology, Wendy leads promotional efforts for the Atlanta Health IT Leadership Summit and provides public relations counsel to the Southeast Chapter of the International Association for Human Resources Information Management. A graduate of the State University of New York at Albany, with a Bachelor’s degree in French and Journalism, Wendy worked as a reporter before pursuing her PR career.

Wendy Alpine Learn more at alpinepr.com