Social Media Social Media Tools Social Media Campaign For IIOE.

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Presentation transcript:

Social Media Social Media Tools Social Media Campaign For IIOE

SOCIAL MEDIA PublishShareDiscuss Social networks Micro blogs Live stream Live cast Virtual world Social games MMO Social Media Landscape

6 Marketing trend to watch o Media Fragmentation – Platforms are numerous o Smartphone adaptation – 50% population o Content marketing is still king o Facebook is still dominant o Users notice more branded content on their news feed o Twitter getting more popular Social Media Trends

How to Boost your Personal Brand on Social Media ? Reap what you sow Model real life – Share ! Be Likeable Share, Share, Share Conduct a whuffie audit Provide value – join conversation. Resources

 Figure out the brand you want to project  Do help people out by offering values  Post update/tweets that are funny, interesting, or valuable.  Engage with people  Be authentic and show personality  Build a community around your brand  Mix up your updates/tweets with broadcast, questions, engagements, personal and professional  Use social network as part of your customer service  Drive people to your website or blogs. Social Media “ Dos”

What your FB page will have? OR Ways to engage your customers

 Breaking News  Tips  General Thoughts  Tools  Resource Links  Photos  Videos (Avg. length 1min.40sec)  Polls  Events  Tags  Quotes  Question  Facebook ads

Ways to Attract Fans/Likes

The explanation for this slide is continued on word doc attached in the mail…