© 2010 MediaMind Technologies Inc. | All rights reserved Analytics Tools & Reports

© 2010 MediaMind Technologies Inc. | All rights reserved ▸ Analytics Tools ▸ Campaign Reports ▸ Pre-defined Reports ▸ Custom Report Builder ▸ Campaign/Summary Presentation ▸ Delivery, Unique Metrics & Engagement Summary Reports AGENDA

© 2010 MediaMind Technologies Inc. | All rights reserved ANALYTICS TOOLS

© 2010 MediaMind Technologies Inc. | All rights reserved Analytics Solutions PredefinedCustom Campaign Monitor CRB & Service Predefined Report Campaign Summary Plug-in for Excel Data Feed

© 2010 MediaMind Technologies Inc. | All rights reserved Plug-in for Excel Why should you use it? To perform initial analysis To slice and dice your data To work with all your account data in a Pivot Table To enable off-line analysis When should you use it? When trial and error analysis helps you define your needs When you need immediate customized results Complexity and user types High complexity Analysts Analyzing

© 2010 MediaMind Technologies Inc. | All rights reserved Data Feed Why should you use it? Integration with client data systems When should you use it? When clients have their own data system Complexity and user types High complexity Analysts, most probably have in house analytics software Analyzing

© 2010 MediaMind Technologies Inc. | All rights reserved Analytics Platform  Left Menu

© 2010 MediaMind Technologies Inc. | All rights reserved Analytics Platform  Report Output

© 2010 MediaMind Technologies Inc. | All rights reserved Analytics Platform  Report Output

© 2010 MediaMind Technologies Inc. | All rights reserved CAMPAIGN REPORTS

© 2010 MediaMind Technologies Inc. | All rights reserved Analytics Tasks Presenting Analysis Reporting Monitoring Is it up and running? How is it performing? What should I show my client? How can I make it better?

© 2010 MediaMind Technologies Inc. | All rights reserved Reporting ▸ Predefined Reports – already built, formatted and styled reports ▸ Custom Report Builder – allows you to customize your report by either basing it on a pre-defined report or creating your own report from scratch ▸ Custom Reports – reports created by our custom report team (fees may apply) Reporting

© 2010 MediaMind Technologies Inc. | All rights reserved PRE-DEFINED REPORTS

© 2010 MediaMind Technologies Inc. | All rights reserved What are Predefined Reports? ▸ Predefined reports make it easy to meet your different analytics requirements ▸ Quick and easy to create ▸ Preformatted and styled ▸ Choose from a wide range of reports covering different categories: Delivery Creative Comparison Engagement Unique Metrics Conversions

© 2010 MediaMind Technologies Inc. | All rights reserved Predefined Report Structure View Legend or Graphs Expands the report for more granular data Benchmarks Included for Vertical

© 2010 MediaMind Technologies Inc. | All rights reserved Predefined Reports Reporting Why should you use it? To quickly create ready-made reports To produce styled and formatted reports To choose from a wide range of report categories When should you use it? Whenever you can! These reports include the most useful information about your campaign performance Easiest and quickest way to get the data When you want a holistic view of your data Output complexity and user types Low to medium complexity Traffickers, media planners and analysts

© 2010 MediaMind Technologies Inc. | All rights reserved CUSTOM REPORT BUILDER

© 2010 MediaMind Technologies Inc. | All rights reserved Analytics Platform  Custom Report Builder

© 2010 MediaMind Technologies Inc. | All rights reserved Analytics Platform  Custom Report Builder

© 2010 MediaMind Technologies Inc. | All rights reserved Analytics Platform  Custom Report Builder

© 2010 MediaMind Technologies Inc. | All rights reserved Custom Report Builder and Custom Reports Reporting Why should you use it? To create customized reports To easily manipulate data - no predefined formatting When should you use it? When you want to customize your reports with more/different metrics When you need an unformatted, non-aggregated Excel When analysis needs are clearly defined Complexity and user types Medium complexity Media planners and analysts

© 2010 MediaMind Technologies Inc. | All rights reserved Custom Reports Reporting Why should you use it? If there are client custom reporting needs that cannot be addressed otherwise When should you use it? To provide advanced analytics for clients which may supply additional fields or metrics that are not provided within pre-defined reports, custom report builder, or excel plug in Output complexity and user types Variable complexity Must be created and enabled by the Custom Report team

© 2010 MediaMind Technologies Inc. | All rights reserved Custom Reports (cont.) Reporting The “path to conversion” report is a custom report that must be enabled for a specific account. This report comes at no cost. This report shows each conversion, with path information (previous ads viewed and clicked), as well as information collected through variables.

© 2010 MediaMind Technologies Inc. | All rights reserved CAMPAIGN / SUMMARY PRESENTATION

© 2010 MediaMind Technologies Inc. | All rights reserved Analytics Platform  Campaign / Summary Presentation

© 2010 MediaMind Technologies Inc. | All rights reserved Analytics Platform  Campaign / Summary Presentation

© 2010 MediaMind Technologies Inc. | All rights reserved Campaign Summary Why should you use it? To easily create a visual representation of your campaign data. To create a campaign summary presentation (PPT) and Excel data file in one click. When should you use it? When you need a quick visual overview of your campaign. When you want to show the campaign performance to your client. Output complexity and user types Low to medium complexity Mainly media planners Presenting

© 2010 MediaMind Technologies Inc. | All rights reserved Campaign Summary Presenting All your info in one place

© 2010 MediaMind Technologies Inc. | All rights reserved DELIVERY SUMMARY

© 2010 MediaMind Technologies Inc. | All rights reserved Analytics Platform  Delivery Summary

© 2010 MediaMind Technologies Inc. | All rights reserved Analytics Platform  Delivery Summary

© 2010 MediaMind Technologies Inc. | All rights reserved Analytics Platform  Delivery Summary

© 2010 MediaMind Technologies Inc. | All rights reserved Delivery Summary – Main Benefits Detect over/under delivery Share of each publisher in the campaign Discover trends over time Provides delivery performance data including Impressions, Clicks and Interactions

© 2010 MediaMind Technologies Inc. | All rights reserved Delivery Summary – Main Metrics CTR - The percentage of Total Clicks out of Served Impressions. Total Interactions - The total number of user-initiated actions. The number includes Clicks, opening (expanding) a panel, Flash movie replay, Video Mute, Video Sound On, Video Pause, Full Screen Video mode Start/Pause/End, or MediaMind Custom Interactions defined in an ad. Interactions Rate- The percentage of Total Interactions out of served Impressions. Delivery Rate - The number of impressions served during the defined period divided by the number of expected impressions for the same period. ▸ Delivery rate for over/under delivery

© 2010 MediaMind Technologies Inc. | All rights reserved CTR and Interaction Rate ▸ One ad was served. The ad was clicked on 3 times. Interaction Rate is 300% CTR is 100% WHY? Interaction Rate is 300% CTR is 100% WHY? The Interaction Rate counts all interactions per impression CTR is counted only once! The Interaction Rate counts all interactions per impression CTR is counted only once!

© 2010 MediaMind Technologies Inc. | All rights reserved Delivery Summary – Data by Site Graphs ▸ Which site performed best based on CTR and interaction rates? The highest rate belongs to Times US and the lowest to Post.com

© 2010 MediaMind Technologies Inc. | All rights reserved Delivery Summary – Data by Site Graphs ▸ For each site, see its share of impressions and whether its share correlates with its CTR and interaction rates. ▸ Get insight on future media buys. For Times US and Post.com there is no correlation between the two. Times US has the lowest number of impressions, but at the same time the highest ‘CTR’ and ‘Interaction Rate’. For Times US and Post.com there is no correlation between the two. Times US has the lowest number of impressions, but at the same time the highest ‘CTR’ and ‘Interaction Rate’.

© 2010 MediaMind Technologies Inc. | All rights reserved UNIQUE METRICS SUMMARY REPORT

© 2010 MediaMind Technologies Inc. | All rights reserved Unique Metrics Summary Report © 2010 MediaMind. All rights reserved Analyze the activity of unique users

© 2010 MediaMind Technologies Inc. | All rights reserved Unique Metrics Summary - Main Goals Displays data about unique users and their interactivity with your ads. Analyze your reach vs. frequency

© 2010 MediaMind Technologies Inc. | All rights reserved Unique Metrics Summary - Main Metrics Unique Clicking users – unique users who clicked on the ad Unique Expanding users – unique users who expanded the ad’s panel Unique Video Viewers – unique users who viewed the ad’s video Unique Dwelling users – unique users who moused over the ad for at least one second Unique Impressions - The number of impressions viewed by different users. Multiple impressions viewed by the same user are counted as a single unique impression. Note: To track unique users, the users must have cookies enabled.

© 2010 MediaMind Technologies Inc. | All rights reserved Unique Metrics Summary - Main Metrics “Impression with” metrics – impression with at least one action Impressions with Dwell – number of impressions in which a user moused over the ad for at least one second Impressions with Interaction – number of impressions in which a user interacted with an ad Average Frequency - The average number of times a user was exposed to the ad.

© 2010 MediaMind Technologies Inc. | All rights reserved Unique Metrics Summary - Insights Largest number Smallest number

© 2010 MediaMind Technologies Inc. | All rights reserved Why Unique Cannot Be Summed Up… ▸ Example: I visit the national geographic site I visit the Washington Post site If I were aggregating all the campaign's placements: Actual campaign level should show: 5 impressions1 Unique user 2 impressions1 Unique user 7 impressions2 Unique 7 impressions1 Unique user

© 2010 MediaMind Technologies Inc. | All rights reserved ▸ Shows which sites yield the highest rate of engaging unique users. Unique Metrics Summary - Graphs MSN.com has the largest number of ‘Unique Dwelling Users’. *Rates are displayed by site when selecting a single campaign, and by campaign when selecting multiple campaigns.

© 2010 MediaMind Technologies Inc. | All rights reserved ENGAGEMENT SUMMARY REPORT

© 2010 MediaMind Technologies Inc. | All rights reserved Engagement Summary Report © 2010 MediaMind. All rights reserved Analyze interactivity metrics in rich media ads

© 2010 MediaMind Technologies Inc. | All rights reserved Engagement Summary Main Goals ▸ The Engagement Summary and Creative Summary reports are similar reports taken from different perspectives. Creative perspective Media buy perspective Rich media analysis

© 2010 MediaMind Technologies Inc. | All rights reserved Engagement Summary Main Metrics ▸ Expansions Metrics ▸ Video Metrics Dwell Average Duration -The total amount of time users spent engaging with an ad. The metric sums the following user actions: The time a mouse was over an ad, user initiated video duration, user initiated expansion duration and any user initiated Custom Interaction duration. Unintentional dwell instances, lasting less than one second, are excluded. Interaction Rate- The percentage of Total Interactions out of Served Impressions. The number includes Clicks, opening (expanding) a panel, Flash movie replay, Video Mute, Video Sound On, Video Pause, Full Screen Video mode Start/Pause/End, or MediaMind Custom Interactions defined in an ad.

© 2010 MediaMind Technologies Inc. | All rights reserved Engagement Summary - Graphs ▸ See how long users interact with different sites/campaigns. ▸ The Dwell Average Duration shows you exactly how much time users spent engaging with the ad. Users spent a lot of time dwelling the NY Times and Po.com ads.

© 2010 MediaMind Technologies Inc. | All rights reserved Engagement Summary – Graphs Evaluate RM performance (interactions, total expansions, and CTR rates) The number of interactions was not so high for Po.com.

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Summary - Graphs Evaluate the performance of the ads (interaction, total expansions, and CTR rates)