A FRESH Approach to Bottled Drinking Water Team Group Photos 55 Increasing scarcity of safe drinking water, changing lifestyles and aggressive expansion.

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Presentation transcript:

A FRESH Approach to Bottled Drinking Water

Team Group Photos 55 Increasing scarcity of safe drinking water, changing lifestyles and aggressive expansion by market players is likely to turn the Rs 2000 crore bottled, drinking water industry the next oil industry In the past few years, the domestic and commercial sectors have also been feeling the pinch of the growing disparity between the supply and demand of clean, drinkable water Consumer perception of bottled water – offering a cleaner, healthier, better tasting alternative to tap water – is likely to ensure sustainable growth of this sector over the coming few years Demand For Clean, Drinking Water Is Not Going To Come Down… Because…

Bottled Water is today one of the country’s fastest growing industrial sectors Although the concept of bottled water in Western countries picked up in early 1900, in India we tasted bottled water only in the 70s. A Story in Numbers The market is expanding at a whopping 55 % per annum India is counted among the top ten countries in terms of bottled water consumption

Our Team 12 Water that has been packaged in sealed containers for human consumption Water that comes from a wide variety of sources including springs, aquifers, or municipal supplies that is treated to make it fit for human consumption Under the existing law, bottled water CANNOT contain sweeteners or chemical additives and must be calorie and sugar free Bottled natural mineral water commands just 1% share of the bottled, drinking water market What is Bottled Water?

Our Services hours is the average time that customers will spend with your water bottle. 15% will keep the bottle as a decorative office or house item, or collect them. 42% keep and recycle their custom- branded water bottle. Each bottle and label will be exposed to an average of five other people. 99% will take a look at the label more than 20 times for an average total time of 55 seconds. Private Label: A Huge Branding Opportunity

Progression 22 Increased Brand Awareness Through our product The potential to retail your own brand of bottled water in place of, or along side, generic brands of bottled water and retain a good profit margin on the sale, while increasing your brand awareness. A healthy brand association by having your own brand of fresh bottled water Your brand of bottled water in the hand of each delegate or event participant will dominate the visual landscape of your brand event. Custom branded bottled water is ideal for getting across your marketing message. Because of the uniqueness of the product, your targets will take the time to read the label - can you say the same about a branded pen or a brochure? Benefits of Private Labeled Bottle Water YOUR LOGO

Work Process Corporate Events 02. Trade Shows 03. Charities and Community Events 04. New Product Announcements 05. Restaurants / Bars / Clubs / Hotels Where can you use Custom Labeled Water

Vadodara (Gujarat)- headquartered Aditya Corporation is a leading processor and distributor of premium quality, bottled drinking water. Growing at a meteoric pace, we have started operations in Surat and Ahmedabad as well. We are very bullish about our future in private label space and want to aggressively ramp up our presence in that market. 06 About Us In Gujarat, our plant, infrastructure and operations are equivalent to that of Bisleri Gujarat Ltd. Our present production capacity is 5 bottles (1 liter) per second. We run end-to-end operations, right from manufacturing our own bottles from petroleum granules to water treatment (processing), packing, bottling and labeling. From the present turnover of Rs 5 crore, we expect to grow our business to Rs 20 crore in FY

Target 19 Door-to-door delivery Supply of industry- certified, safe drinking water Fresh (200 ml Pet bottle, 500ml Pet bottle, 1 liter Pet bottle and 20 liter Pet jar) and labels that can be customized to your specific business needs Competitive pricing Prompt and efficient service What Is Our Strategic Business Plan?

An Unbeatable Track Record & the Purity of Our Brand Campaign 21 Our water has zero bacteriological level, sparkling “whiteness” and natural sweetness of fresh water. We have the following certifications for FRESH brand: ISI from the "Bureau of Indian Standards" certifying that the water is safe for human consumption ISO : An International Quality Management System Standard BIS - IS : 2005 ISO

Raw Water Multimedia Filtration Granular Activated Carbon Filtration Ultraviolet Sterilization Reverse Osmosis Softening Ozonation Absolute Filtration Our Seven-Step, Purification Process

Going Forward Our Services 08 Our rapidly changing lifestyles and aggressive expansion by category players will lead to an increase in bottled water sales in the coming years The growth will be in double digits, with per capita consumption increasing proportionately There would be room for growth for everybody, considering the woeful shortage of water and lack of portable water facilities in India. Both problems are likely to persist.