Séminaire de Formation des Acteurs du Cinéma et de l’Audiovisuel « Renforcement du Secteur Audiovisuel au Sénégal et dans Certains Pays d’Afrique » DAKAR – 1, 2 SEPTEMBRE, 2014 Séminaire de Formation des Acteurs du Cinéma et de l’Audiovisuel « Renforcement du Secteur Audiovisuel au Sénégal et dans Certains Pays d’Afrique » DAKAR – 1, 2 SEPTEMBRE, 2014 The Future of Film, TV, New Media Industries: A Window of Opportunity Rob Aft

The Future of Film, TV, New Media Industries: A Window of Opportunity Release WindowsRelease Windows Ultra VOD (rare) Ultra VOD (rare) Theatrical Theatrical Premium Video-on-Demand Premium Video-on-Demand DVD DVD Transactional VOD Transactional VOD Cable/Satellite/iTunes/AmazonCable/Satellite/iTunes/Amazon Digital Purchase Digital Purchase Digital Rental Digital Rental Pay TV (Satellite and Cable) Pay TV (Satellite and Cable) HBO Asia, AXNHBO Asia, AXN Subscription VOD (Streaming) Subscription VOD (Streaming) Netflix, Amazon PrimeNetflix, Amazon Prime Other TV – Cable/Satellite/Broadcast Other TV – Cable/Satellite/Broadcast Ad-Supported VOD Streaming (YouTube) Ad-Supported VOD Streaming (YouTube)

The Future of Film, TV, New Media Industries: A Window of Opportunity New Distribution Platforms New Distribution Platforms Device Generally IrrelevantDevice Generally Irrelevant TV TV Computer Computer Tablet Tablet Game Consoles Game Consoles Phone Phone Cloud - UltraViolet industry standard for fully interoperable cloud storage and access Cloud - UltraViolet industry standard for fully interoperable cloud storage and access

New Distribution Platforms

The Future of Film, TV, New Media Industries: A Window of Opportunity New Distribution Platforms New Distribution Platforms VOD for Full-Length Feature FilmsVOD for Full-Length Feature Films Transactional (iTunes, Amazon, Cable/Satellite) Transactional (iTunes, Amazon, Cable/Satellite) Ultra (before theatrical run)Ultra (before theatrical run) Premium (during theatrical run)Premium (during theatrical run) Standard (after theatrical)Standard (after theatrical) Subscription (Netflix, Amazon Prime) Subscription (Netflix, Amazon Prime) Ad-Supported (YouTube – 55/45 split) Ad-Supported (YouTube – 55/45 split) Channel Model or MCN – Multi-Channel NetworkChannel Model or MCN – Multi-Channel Network Pirate Pirate

The Future of Film, TV, New Media Industries: A Window of Opportunity New Distribution Formats New Distribution Formats TV Series TV Series Web Series (Webisodes) Web Series (Webisodes) Film Clips Film Clips User-Generated Content User-Generated Content Cat VideosCat Videos Anything you can imagineAnything you can imagine

The Future of Film, TV, New Media Industries: A Window of Opportunity Revenue ModelsRevenue Models Transactional VOD Transactional VOD Price Point (Premium vs. Standard)Price Point (Premium vs. Standard) Revenue Share with PlatformRevenue Share with Platform Subscription VOD Subscription VOD Subscription FeesSubscription Fees Revenue Share with Platform/AdvancesRevenue Share with Platform/Advances Ad-Supported VOD Ad-Supported VOD Ad Rates (vary by platform)Ad Rates (vary by platform) Revenue Share with PlatformRevenue Share with Platform

The Future of Film, TV, New Media Industries: A Window of Opportunity What is Different About New Media Contracts? Contractual ConsiderationsContractual Considerations Exclusivity Exclusivity Which Distribution Window? Which Distribution Window? Geo-Blocking Geo-Blocking Global Distribution Global Distribution Payment Terms/Reporting Payment Terms/Reporting Producer Control of Revenues (ad-timing/sales) Producer Control of Revenues (ad-timing/sales) Producer Obligations/InvolvementProducer Obligations/Involvement Delivery Considerations/Costs Delivery Considerations/Costs Marketing to Affiliate Community Marketing to Affiliate Community General Promotion General Promotion Do Not Violate Agreements Do Not Violate Agreements ExclusivityExclusivity Territorial RestrictionsTerritorial Restrictions WindowWindow

The Future of Film, TV, New Media Industries: A Window of Opportunity OpportunitiesOpportunities Develop Local Distribution Platforms Develop Local Distribution Platforms Develop Global Distribution Platforms for Senegalese Content Develop Global Distribution Platforms for Senegalese Content Reach Senegalese Living Outside of SenegalReach Senegalese Living Outside of Senegal Attract Non-Senegalese Francophone Audiences and Audiences that need English Sub-TitlesAttract Non-Senegalese Francophone Audiences and Audiences that need English Sub-Titles

The Future of Film, TV, New Media Industries: A Window of Opportunity Conclusion: Understand the Available Release Platforms and how to maximize revenues from each window Educate yourself on agreements and general business issues – ask people actively engaged in the business (recently) Be Proactive and Take Risks – Don’t Wait Until the Business Model is Perfect