Marketing isn’t just advertising; marketing is doing whatever it takes to get new business in the door. Marketing is finding out what people want, and.

Slides:

Advertisements

Similar presentations

Strategic Planning and the Marketing Process

Advertisements

Developing a Marketing Strategy & the Benefits

Acquire foundational knowledge of marketing-information management to understand its nature and scope Marketing Indicator 1.05.

UNIT 4 – MARKET SEGMENTATION

Marketing 1.05 MIM.

Lecture 07 Marketing. Working Definition of the concept > – The process of determining customer wants and needs and – then providing.

School Store Operations Chapter 1

Unit Eight Global Marketing. Unit 8 Vocabulary Consumer Market International Marketing Marketing Environment Marketing Plan Marketing Process Organizational.

“You cannot be all things to all people”

What Is Sports and Entertainment Marketing?

PowerPoint Presentation by Charlie Cook Copyright © 2005 Prentice Hall, Inc. All rights reserved. Chapter 10 Understanding Marketing Processes and Consumer.

Sports and Entertainment Marketing © Thomson/South-Western ChapterChapter What Is Sports and Entertainment Marketing? 1.1 Marketing Basics 1.2 Sports Marketing.

Competitive Analysis Writing and Presenting a Business Plan Chapter 2.

SPORTS AND ENTERTAINMENT MARKETING

Marketing Planning Chapter 2 Mrs. Newbegin. The Marketing Plan SWOT Analysis – An assessment that can foster the business’ success and what could make.

IDENTIFY AND MEET A MARKET NEED

Market Research.

Marketing in Today’s World

Ms. Smith Marketing.  Marketing is the process of planning, pricing, promoting, selling, and distributing ideas to create exchanges that satisfy customers.

Marketing in Today’s World

Marketing and the Marketing Concept 1.1

Unit 1 The World of Marketing

4.4 Select target marketing appropriate for product/business to obtain the best return on marketing investment.

Basic Marketing Concepts. Objectives: 1. The Marketing Concept 2. The difference between customers and consumers 3. What a market is and how it can be.

What is Marketing?.  The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.

Marketing Is All Around Us. Quick Think How would you define Marketing? Activities that fall under its umbrella.

PromotionPromotion Promotion in Sports Marketing the Game.

MARKETING MARKETING ENT 12.

Marketing Essentials Section 1&2 Marketing Concept Market Segmentation

Product Planning.  Product Planning  Decisions about the features and services of the product  Ideas that will help sell the product  Packaging /

Fundamentals of Marketing

Basic Marketing Concepts

™ Market Research 17.1 © 2004 Ewing Marion Kauffman Foundation.

PowerPoint Presentation by Charlie Cook Copyright © 2005 Prentice Hall, Inc. All rights reserved. Chapter 10 Understanding Marketing Processes and Consumer.

Applying the Terms.  The process of developing, promoting, and distributing goods and services to meet the needs of customers.

P’s Sports Marketing Entertainment Marketing Core Standards Catch all.

The Marketing Plan. SWOT Analysis Good marketing relies on good plans Planning efforts begin with a critical look at itself and its business environment.

Marketing Is All Around Us

CULS Czech University of Life Science Introduction to marketing Richard Selby.

Marketing Plan. Marketing Plan Objectives Most important piece of your plan Build on industry and marketplace analysis – define your niche Identify your.

August 6th Bell Work What is good and bad about the Share a Coke campaign?

Chapter 12 1 Understanding the Customer Prepared by Norm Althouse University of Calgary Prepared by Norm Althouse University of Calgary Copyright © 2011.

Segmentation, Targeting and Positioning. Divide a market into separate groups.

The Marketing Concept Marketing Mix. What is “The Marketing Concept”? Satisfy customers’ needs and wants Make a profit.

© 2011 South-Western | Cengage Learning Global Marketing and Consumer Behavior Marketing Around the World The Marketing Mix and the Marketing.

1 Introduction to Marketing Chapter 7 What is marketing? ‘ Marketing is the management process that identifies, expects and satisfies customer requirements.

Chapter Thirteen Marketing: Helping Buyers Buy Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Developing a Marketing Plan

A Marketing Review Marketing Co-op. Marketing O The process of planning pricing, promoting, selling, and distributing products to satisfy customers’ needs.

REVIEW. MARKETING CONCEPT FOCUS ON MAKING A PROFIT FOCUS ON SATISFYING WANTS AND NEEDS OF CUSTOMERS FOCUS ON COMPETITION.

Basic Marketing Concepts Std. 3. Marketing Concept The idea that you must satisfy a customers’ needs and wants in order to make a profit. Businesses must.

Course standard BMA-IBT-5

1 Agribusiness Library LESSON L060037: DEVELOPING A MARKETING PLAN.

Chapter 1.3 Fundamentals of Marketing. Market and Market Identification All products do not appeal to all customers. When making new products, marketers.

What Is Sports and Entertainment Marketing?

Marketing Concept Satisfy customer’s needs and wants Do it better than the competition.

The Fast Game Be someone’s hero!. Rules A definition or question will be posted on the board. Provide the correct definition/answer and win You can only.

Marketing Concepts. Marketing Defined  Marketing is the total process of finding or creating a profitable market for specific goods or services.  It.

Objectives  Identify the four stages of the product life cycle  Describe product positioning techniques.

* * Chapter Thirteen Marketing: Helping Buyers Buy Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin.

* * Chapter Thirteen Marketing: Helping Buyers Buy Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin.

The Marketing Concept Implementing the Marketing Strategy.

Basic Marketing Concepts. Marketing Concept -to make a profit a business must focus all of its efforts on satisfying the needs and wants of its customers.

Marketing in Today's World Unit 4, Chapter 13 Page

TOPIC 5 Search For a New Venture Building a Powerful Marketing Plan.

Professor Kudek. Choose a product(s) from your Fortune 500 company. Answer the following questions in a two-page paper (no need for cover page) 1. What.

1 MARKETING ENT What is Marketing? Marketing Activities directing the flow of goods and services from producer to consumer or user. Marketing consists.

The Value of Market Research

Marketing Your Product/Service

Presentation transcript:

Marketing isn’t just advertising; marketing is doing whatever it takes to get new business in the door. Marketing is finding out what people want, and giving it to them. Our job is to help people get what they want. Marketing is everything you do to promote your business. MARKETING IS NOT AN EXPENSE – IT IS AN INVESTMENT

Let’s Assume For Just A Minute That Outfitters / Guides Are In Business To Make Money!!

What is Marketing? Research Industry Information Trends How Your Business “Fits” Analysis Your Customer – Customer Profile Your Competition – competitive Matrix Your Trade Area? Your Market Size and Trends The Market Potential – Projected Sales Volume Strategies – “The Marketing Plan” Positioning Your Product Location Packaging Distribution Pricing Promotion

Demographics Age Gender Location Education Occupation Income Level Martial Status Household type

Psychographics NEEDS – Security, esteem,. Love, beauty, acceptance, understanding, good health VALUES – Status, success, greed, simplicity BUYING – Price, fads, quality, technology STYLES – Luxury, convenience CULTURES – Modern, artistic, religious, liberal, conservative, environmental INTERESTS – Sports, reading, fitness, cooking, workaholic, gardening

Marketing Plan A.Market Size and Trends 1.Who are your potential customers? 2.How will you attract and hold your share of market? 3.Research, Market/Demographic. B.Competition Analysis 1.Who are your competitors? How are their businesses prospering? 2.Where will the business be located? 3.Pricing. C.Target Market and Positioning Strategy 1.How will you promote sales? 2.Who will be your best suppliers? Why? D.Marketing Mix Strategy 1.Production – (planning will help you have necessary resources when you need them). 2.Price – (critical success of business) Market Value, Competitive & Cost Price. 3.Place – (distribution). 4.Promotion – (sales strategy). 5.Position – The purpose of your product/service as it benefits a potential customer. 6.Profit – It’s why you are in business.

Ten Most Costly Marketing Mistakes and How to Avoid Them 1.Centering Your Focus on Your Company, NOT On Your Customers 2.Not Knowing Everything About Your Customers and Their Problems 3.Not Knowing What Specific Benefits Your Product/Service Provides 4.Not Taking the time to Qualify Your Customers BEFORE You spend ANY Money Marketing Your Products to Them 5.Focusing Your Marketing Communications to the Masses – Not Speaking Directly to Your Customer

Ten Most Costly Marketing Mistakes and How to Avoid Them (cont’d) 6.Not Stating the Specific Problem Your Customer Has and What That Problem is Costing Him/Her Every Minute it is Left Unsolved 7.Not Using the Most Powerful First Line of Your Document to Attract Attention 8.Not Giving Your Customer a Compelling Reason to Act Immediately: While You Have Their Attention! 9.Not Using Testimonials in ALL Your Marketing Communications 10.Not offering a Guarantee of Satisfaction