A MESSAGE FROM THE SMALL BUSINESS SECTOR

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RATINGS  Displays no real development of ideas  Lacks convincing support for their ideas with little to no creativity  Includes no analysis, synthesis, interpretation, and/or other critical manipulation of ideas  Displays no audience engagement NEEDS IMPROVEMENT 0-2 POINTS

RATINGS  Displays central point, although not clearly developed  Develops ideas superficially or inconsistently  Provides weak support for ideas with very little creativity  Includes little analysis, synthesis, interpretation, and/or other critical manipulation of ideas  Engages the audience in some way ACCEPTABLE 3-4 POINTS

 Displays an adequately developed point  Develops ideas with some consistency and depth  Provides adequate support for ideas; illustrates some creativity  Includes analysis, synthesis, interpretation, and/or other critical manipulation of ideas  Adequately engages the audience RATINGS GOOD 5-6 POINTS

RATINGS VERY GOOD 7-8 POINTS  Displays clear, well-developed and concise central point  Displays insight and thorough development of ideas  Develops strong support of concepts and ideas in a highly creative way  Includes thorough analysis, synthesis, interpretation, and/or other critical manipulation of ideas  Strongly engages the audience

RATINGS SUPERIOR 9-10 POINTS  Central point is uniquely displayed and highly developed  Displays extreme insight, offering significant creativity  Exemplary support for main ideas and concepts  Includes critical and disciplined analysis, synthesis, interpretation, and/or other critical manipulation of ideas  Outstanding engagement of audience

Clearly defines the problem Provides facts that confirm problem How are customers solving their problems today? PROBLEM What product or service is being offered? Detailed solution provided? How does this solution solve the problem that your customers have? SOLUTION How compelling is the business model? Have the resources for the venture been addressed? How reasonable are the financial projections? BUSINESS MODEL

What features or benefits does this company offer that the competitors don’t? Are the customer’s primary needs and wants addressed? How is the competition positioning themselves? POSITIONING Does the plan adequately address price, product, place and promotion? Are the key customers identified? What types of activities/partnerships are needed to make business a success? MARKETING & SALES Who else is solving customer pain points? Is the competitive advantage addressed? How is this solution better or different? COMPETITION

Is the right team in place to execute the plan? Do they have the right industry experience & background? Have members of the team had entrepreneurial successes before? TEAM Are both short-term & long-term projections included? Are projections realistic? Were funding scenarios detailed? FINANCIAL PROJECTIONS Are milestones provided? Does plan detail key metrics to be measured? Have key assumptions been addressed? NEXT STEPS

RATE THE PRESENTER  Did the speaker adequately cover all the required categories?  Was the information well communicated?  Did the speaker maintain eye contact with the audience and was he/she poised, confident, and engaging?  Was the speaker well prepared, informative and effective?