First Class Breakfast Strategic Plan & Implementation 1

2 Agenda I.Breakfast Program Background II.HISD Breakfast Program III.Implementation Plan IV.Communication Plan

Breakfast Program Background

4 Breakfast Program Background Benefits of Breakfast - Secondary Research Eating Breakfast Improves School Performance Breakfast Reduces Behavioral Problems School Breakfast Improves Children’s Diets School Breakfast Can Help Reduce Obesity Source: Food Research and Action Center (FRAC) Report 2008

5 Nationwide, fewer than 1 out of 3 children who qualify for free or reduced-price meals receive breakfast at school 35-38% of kids skip breakfast! Breakfast incidence among kids declines as they get older! Nationally, in , 8.5 million eligible children participated in the School Breakfast Program (4% increase to PY) Breakfast Program Background Benefits of Breakfast - Secondary Research Source: Food Research and Action Center (FRAC) Report 2008

6 Breakfast Program Background 2009 HISD Student ViewPOINT Results – Primary Research Gender# of Students Total % Male28547% Female31552% Prefer not to answer20% Grades of Respondents Margin of Error at 95% Confidence Level +/-4%

7 Breakfast Program Background HISD Student Perception of Breakfast 62% 73% 62%

HISD Breakfast Program

9 HISD Breakfast Program Student Participation Participation is defined as # of Meals Per Service Day divided by Enrollment 4.2%5.4% SEPTEMBEROCTOBER National15.4%19.7%18.4%19.6% HISD26.6%32.0%28.8%33.0%

10 First Class Breakfast (breakfast in classroom) at 36 HISD campuses –81% of students participate Breakfast in cafeteria at 261 campuses –30% of students participate HISD Breakfast Program Featuring First Class Breakfast

Implementation

Rollout Schedule 60 Schools during Weeks All 180 remaining Elementary & Middle Schools--10 schools per week Prioritized based on high opportunity schools 60 Schools during Weeks Schools during Weeks

13 The Guaranteed Delivery Method (or GDM) The GDM was developed especially for HISD Food Services  Designed for highest customer satisfaction with speed of service and menu variety  Designed at HISD - used across the country  Created for optimum operating efficiencies and regulation compliance Integral part of award winning AMP Up with Breakfast concept

Prompt classroom delivery Hot student favorites No handling of money Student meal status remains confidential Eliminates classroom mess Optional student helpers Reduced custodial labor in cafeterias Remote record keeping Cards cannot be lost No paperwork Compliant with regulations Pre-determine Classroom delivery routes Student ID Cards provided to classrooms Food carts arrive shortly before first bell Students hand ID card to attendant and receive their breakfast 2 week breakfast menu cycle is planned Breakfast is cooked and prepared each morning Students deposit trash in garbage bags Trash bags picked up by custodians or food service Collected ID cards are returned to teacher mailboxes Preparation Daily Implementation GDM Implementation 14

15 Award-Winning Concept AMP Up with Breakfast™ Designed to address the barriers associated with successful breakfast implementation NutritionConvenienceTasteValue

16 Pre-Startup Communication StepDetailsContact 1 Introduction letters sent to Principals from SuperintendentSuperintendent Discuss program and communication details Establish start date Food Service 2Discuss program details, seek buy-in and address any concernsFood Service 3Promote the program and communicate with parents and communityFood Service 4Recap outstanding issues and principal / teacher feedback and concernsSuperintendent, CBO and Food Service

17 Communication Toolkits

Questions?