BOOK TRAILERS®

DEFINITION “A visual representation of a book. In one way book trailers ® are similar to a movie trailer; they are designed to interest a reader in a particular book." Chance and Lesesne (2012) Term copyrighted by Sheila Clover in 2002.

To attract readers to a book and its author so that they will purchase the book and/or go to websites for more information. MAIN PURPOSE

In an increasingly digital world people are primed to consuming video. The number of global Internet users is getting higher and higher. The higher the percentage of Internet users, the larger the audience for online videos. WHY A BOOK TRAILER®?

An effective and engaging book promotion strategy. Boosts a marketing campaign. A wide global audience can be reached. Attracts visually-oriented readers. Maximizes distribution via the Internet. PROS

Enhances the writer’s online identity. Increases the writer’s credibility. Forges more connections with the reader. Cost-effective (eternal as long as it remains online, continuously introducing new readers to an author’s work). Easy to consume and share.

Allows the author’s loyal fans to get a sneak- peek into the story before the book is released. People drifted away from reading by the excitement of visual entertainment can gain interest in reading. However, a bad trailer® is worse than no trailer.

Animated ‘slideshow’ type of video Movie-style trailer Clip of the author talking about his/her book Animated cartoon Documentary style TYPES

Good script Creative editing Brevity Essential features GOOD BOOK TRAILERS®

Appeal to the same audience as the book. Present the key points of the plot creatively. Don’t literally explain all the details of the storyline (reflect the idea behind the book, not the book itself). Don’t give away the ending of the book. GOOD BOOK TRAILERS GOOD BOOK TRAILERS®

Convey the tone of the book accurately. Make the content of the book clear to the viewer (are easy to understand). Entertain the viewer as well as inform. Have a brief and simple script. Have the script very thoughtfully aligned with the imagery.

Create suspense in the audience. Spark curiosity for the book. Have the right pace (neither slow nor quick). Use music/sound effects that match the pace of the storytelling to the storyline. Use simple transitions and video effects. Have no choppy, abrupt transitions or long pauses.

Have high resolution images. Don’t have slides overwhelmed with text. Have a clear and enjoyable voiceover narration. Have no spelling or grammar mistakes. Are short in duration (a minute or less). Start and finish strongly. CONCISE, WELL-DESIGNED, SIMPLE

er_id=184 k-trailers/ trailers-a-good-idea/ Pros-and-Cons-for-Using-for-Book-Marketing REFERENCES

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