Obj. 1.02

 How do you use desktop publishing software to develop different types of digital communication products?  How do you apply graphic design features to develop an effective digital communication product?

 Standard pre-formatted layouts  May contain a color scheme, font scheme, pictures, and preset margins  Let’s try: find templates in the software available in your classroom. Show examples of the print-layout designs discussed in this objective, such as the business card, letterhead, etc.

 organizing content on a page, using any combination of margins, guides, rows and columns.  Commonly seen in web design and in newspaper and magazine layouts with columns of text and images.  Used to achieve a consistent look and feel

 non-printing lines used to assist the developer in placing objects  Margin guides – indicate the space between the edge of the page and the document contents  Column guides – control the flow of text within columns  Gutter - space between columns  Ruler guides – used to precisely align objects

Column Guides Gutter Margin Guides

 Page size – varies according to publication  Master page – includes items and formats common to every page; used to maintain layout consistency  Prototype – (also called mockup) an example of how the final document should appear  Let’s try: how to add and adjust guide lines in the software available to you.  Let’s try: how to adjust page size and use master pages according to the software available in your classroom.

 Mark is using a preformatted layout for his presentation to achieve a consistent look and feel. Which layout option is he using?  A.Margin Guides  B. Grid System  C.Gutter  D.Ruler Guides

 Mark needs to align all the graphics along the left side of the page. Which guide does Mark need to use?  A.Page Guide  B.Column Guide  C.Gutter  D.Ruler Guide

 Jenny is creating a publication and using a preformatted layout so the information can be filled into existing text boxes and graphic placeholders. This is an example of a:  A.grid  B.guide  C.prototype  D. template

 What are templates?  What are grids?  What are guides?  What are some formatting considerations?

Objective 1.02

Contains contact information Used to remember you or your business Typically includes The contact’s name Company Logo Address Telephone, cell & fax numbers address Website Slide 15

 Company stationery containing a printed heading  Usually includes  The name and logo of the company  Address  Phone and fax numbers  address & website Slide 16

 The color scheme and graphics of the business card and letterhead should match Slide 17

One-page document Used to inform or advertise a one-time event Slide 18

 Used to advertise or provide information more long-term than a flyer  Printed on higher grade paper  May be printed front and back, bi-fold or tri- fold Slide 19

Distributed weekly, monthly, or quarterly Formatted in columns with side headings, graphics, and text boxes Keeps organization, club, agency, or business members updated on news and current events Slide 20

 A notice or announcement in a public medium promoting a product, service, or event  Quick assignment: find an Advertisement example in a magazine or on the web. Slide 21

 The arrangement of graphics and copy in a magazine Slide 22

 Graphical representation of data or information intended to present complex information quickly and clearly Slide 23

Slide 24

 What are business cards?  Letterhead?  Flyer?  Brochure?  Newsletter?  Advertisement?  Magazine layout?  Infographics?  Why do you need consistency?

 Research various business cards and letterhead on the internet to find samples that most match you.  Using Microsoft Word, create a business card and letterhead for yourself as a young entrepreneur in 5 to 10 years.  After submitting to Canvas, you must evaluate the work of two other students on Canvas as a peer review.

 Create Business Card by Template (15 Pts) or Custom Design (20 Pts)  Two or more colors, two or more fonts, design a logo (20 Pts)  Include first/last name, address, city/state/zip, phone numbers. Check spelling and grammar. (15 Pts)  Include extra fact that sets you apart (10 Pts)  Coordinating letterhead (30 Pts)  Critique from another student and revisions made (5 pts)

 In either Microsoft Word or Publisher, you will create an advertisement (for newspaper or magazine) and flyer (to promote, sell, or educate) for another young entrepreneur in the classroom (Chosen by teacher).  1 st part: question the young entrepreneur about their business using the questionnaire provided.  2 nd part: create the advertisement and flyer to their expectations. Submit to Canvas.  3 rd part: have the young entrepreneur review your work and make comments about the work on Canvas.

People you are working with:  Alexis - Josh  Jordan – Chun  Jackson – Eric  Bradley – Jeffery - Marlin  Shakiya – Chanience  Kaiya – Asia

Collect Information (10 Points) Were you interviewed prior to starting this project? Design Details (10 Points) 1. Did the project contain images, text, colors, or other design details you chose? 2. Were specific features or effects included? Purpose of Design (10 Points) Was the purpose accomplished/achieved with this design? Please select all that apply: ☐ educate ☐ sell ☐ promote Flyer & Advertisement: Style (20 Points) Was the project reflective of your style? Colors (20 Points) Do you have a preferred color scheme for your design? Were the colors used? Inspiration (20 Points) Did the logos/designs/ads/media used represent your company? Deadline (10 Points) Was the project completed on time?

Obj. 1.02

 Illustrations and photographs used to convey meaning and add appeal Objective

 A print effect in which a color or an object appears to run off the edge of a page Objective

 Brief descriptive text, usually placed near an image Objective

 An enlarged character at the beginning of a paragraph  Drops below the line of text  Grabs the reader’s attention Objective

 Quotation taken directly from the body of the article  Used to draw attention  Often made larger  Can be placed  Between columns  Alone in a column  Right justified  Beneath the headline Objective

Objective

 Smaller, self-contained story alongside a larger story Objective

 A symbol used to indicate the end of an article or news item  Objective

 Nameplate – banner on the front of a document  identifies the publication  includes the name of the publication, a logo, and a motto

 Main Heading – title of the article, usually set in a larger font  Subheadings – subtitles  usually set in a smaller font than the title  can be used to break up body copy

 Gives credit to the author or contributor of photo or article  Usually placed just below the headline or photo or at the beginning or end of the article

 Kicker – words positioned above a headline, usually as a lead in or teaser  Deck – placed between a headline and an article to provide a segue between the headline and the body of the article

 The bulk of the publication  Paragraphs – use paragraph settings to adjust the space between paragraphs  Characters – use fonts, styles, leading, kerning, and tracking to enhance the publication

 tells readers which page to refer to for the continuation of an article Continued on B3

 Running text at the top and/or bottom of a document.  Used for identifying information, page numbers, date, section titles Objective

Objective

 What are graphics?  Define: bleed, caption, drop case, pull quote, endmark, sidebar.  What is title/heading information? Heading & subheadings? Byline? Kicker & deck? Body? Jumpline? Running headers/footers?

 Karen made a sketch of a postcard she is creating in desktop publishing software for her peers to review. Which document design has she created?  A.Footer page  B.Header page  C.Master page  D. Prototype

 What desktop publishing feature is used when the pages of a newspaper are numbered at the top of every page?  A.Caption  B.Jumpline  C.Running headline  D.Running footer

 Jenny is creating a publication and using a preformatted layout so the information can be filled into existing text boxes and graphic placeholders. This is an example of a:  A.grid  B.guide  C.prototype  D. template

 Jessica placed her name below the headline of the article she has written. Which type of heading or subheading has she used?  A.Byline  B.Deck  C.Kicker  D.Running headlines and footers

 Taylor wrote an article for the school newspaper that was more than one page in length. She placed "continued on p.2" at the end of the article on page one. This is an example of a:  A.dropped cap  B. jumpline  C.pull-quote  D.sidebar

 Eddie is creating a flyer for the chorus concert and wants to add clipart to make it more colorful. This is an example of a(n):  A.graphics  B.bleed  C.sidebar  D.caption

 Newspaper Search:  Write Section and date at top  Using a section from the newspaper, answer all 12 questions about that section for Newspaper Section Search.  For Newspaper Elements: Write on your newspaper the 15 different terms and also write the page number of the assignment sheet.  Turn in your assignment sheet and newspaper section.

 Study for Objective 1 Test tomorrow and Hand out progress reports  Finish all work from Objective 1. Due Tomorrow!

 Song Lyrics: Alexis, Marlin  Wanted Poster: Alexis, Jackson  Newspaper Research: Asia, Kaiya, Jackson

 Create a magazine layout.  Using instructions provided on Canvas, create the magazine layout.  Make sure that the layout has all elements required before submission.

 Objective 1 Test: No talking until every person has finished. Put away all materials on the floor.  Create an infographic  Using the internet, collect data or information about a growing community, school, or global concern. I will also allow you to use a famous person.  Decide on format  Using Publisher, create an 8 ½” x 11” infographic related to your topic.