How ad companies persuade consumers to spend $$$.

Slides:

Advertisements

Similar presentations

Persuasion Is All Around You!

Advertisements

Persuasive Techniques

Persuasion Is All Around You!

Persuasion Is All Around You! What is persuasion? A means of convincing people: to buy a certain product to buy a certain product to believe something.

Propaganda and Persuasion Techniques. Propaganda is… The spreading of ideas, information, or rumor for the purpose of helping or injuring an institution,

Propaganda Information that is spread to influence the way people think, often to gain support for a cause May twist facts and use generalizations to sell.

Techniques and Uses. Definition techniques used to influence opinions, emotions, attitudes or behavior Purpose: to benefit the sponsor to persuade Appeals.

Recognizing Emotional Appeals 1. What is persuasion? The process of guiding people toward the adoption of an idea, action, or attitude. Often it is illogical.

Propaganda Techniques

Persuasion Techniques

Examples of Persuasive Techniques in Advertising Bandwagon Bandwagon is an appeal to the subject to follow the crowd. Since everyone else is buying it,

Propaganda Part One. What is Propaganda? Method or approach to spread ideas that further a cause, such as political, commercial, or religious There are.

Advertising Techniques Don’t be a sucker! These are the advertising techniques companies try to trick you with to buy their product! “A sucker is born.

Propaganda and Advertising What is Persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to.

Persuasive Techniques Propaganda and Advertising.

Persuasive Writing Persuasion- writing or speech that tries to get people to think or act in a certain way. It is used in editorials, speeches and advertisements.

Bell Ringer—Journal Write about a time when someone talked you into something you didn’t want to do. How did they persuade you? Do you find that you are.

Propaganda Techniques. What is propaganda? It is designed to persuade. Its purpose is to influence your opinions, emotions, attitudes, or behavior. It.

Propaganda techniques in the media Clipart-Microsoft Office XP 2002 Whose voice guides your choice?

Miss Harris’ Reading Class

Want to know how to get people to spend their money on YOUR product?

WARM-UP! In your journal answer the following prompt Quick Write: In a paragraph convince me that having a snow day is better than having school. Really.

Persuasion Is All Around You! What is persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way.

THE MESSAGE  First, focus on determining what message will you communicate.  What is your CLAIM?  Are you for or against?

Persuasive Techniques used in Advertising What Consumers Should Know.

Persuasion Is All Around You! “Can You Hear Me Now?”

WWI Propaganda.

8 th grade Media Messages PROJECT. Your group will craft a media message, either an advertisement or a PSA (public service announcement).  It must have.

Introduction to Persuasive Writing. Propaganda Authors sometimes use techniques to persuade you to act a certain way based on emotions.

Advertising Techniques in Magazine Ads Bandwagon A ‘Bandwagon’ advertising technique appeals to the consumer’s sense of belonging. Join the crowd. Everyone.

Propaganda Techniques. Glittering Generalities Positive words to describe product.

Can you name the trees these leaves belong to? 1.Redbud2.Maple3. White Oak 4. Silver Birch5. Black Walnut6. Tulip Poplar Images from Ladd Arboretum.

Persuasion Is All Around You! “Can You Hear Me Now?”

Persuasion, Propaganda, Advertising

HOW TO KNOW WHEN YOU’VE FALLEN FOR THE TRAP! Pesky Propaganda (Advertising Techniques)

Analyzing Mass Media Messages English 8 – Unit 2 Fall 2009.

Propaganda Techniques Illustrated Name __________________________ Professional Communications March 11, 2015.

Advertising Terms and Definitions.  Avante Garde  The advertiser suggests that the product will put the consumer ahead of the crowd by having the product.

9 propaganda techniques used by advertisers.

Examples of Persuasive Techniques in Advertising

Persuasion Techniques Propaganda and Advertising.

Advertising The power of persuasion. What is Persusasion?

What is Persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point of view.

Introduction to Persuasive Writing. Propaganda Authors sometimes use techniques to persuade you to act a certain way based on emotions.

ADVERTISING TECHNIQUES Propaganda and Persuasion.

  THEY TRANSFER A FEELING THAT YOU HAVE ALREADY TO A PRODUCT.  E.G.: USING TURKISH FLAG, ETC. TO SELL A TURKISH PRODUCT. TRANSFER.

WHAT DOES PROPAGANDA HAVE TO DO WITH THE CHOICES I MAKE?

Bandwagon Peer Pressure Repetition Testimonial Transfer Loaded Words Appeal to Logic.

Persuasion Techniques

A few things you need to figure out…  Authorship  Format  Audience  Content  Purpose.

Persuasive Techniques

Persuasive Techniques

Propaganda is the use of emotional and often illogical appeals to influence people to support a cause or buy a product. It is also commonly used to damage.

PERSUASIVE TECHNIQUES IN THE MEDIA. NAME CALLING/INNUENDO Creates a negative attitude Hints/implies towards a side Loaded, emotional, slanted language.

Advertising Techniques What creates the need? “Buy it for me now!”

ADVERTISING TECHNIQUES COMMON PERSUASIVE TECHNIQUES USED IN THE MEDIA.

Persuasion Is All Around You! “Can You Hear Me Now?”

Persuasion Is All Around You! It’s also called - Propaganda “Can You Hear Me Now?”

Propaganda Techniques and Uses.

Persuasive Techniques

Examples of Persuasive Techniques in Advertising

PROPAGANDA TECHNIQUES.

The 7 Types of Propaganda

Elements of Propaganda

Advertising Techniques

Examples of Persuasive Techniques in Advertising

Propaganda Techniques and Uses.

Whose voice guides your choice?

Propaganda Techniques and Uses.

Presentation transcript:

How ad companies persuade consumers to spend $$$

How savvy are you?  When it comes to watching ads on TV or reading them in magazines, be aware of the ways in which you are persuaded to buy, try, wear, or eat certain products.  The following techniques are among the most widely used:

Name Calling or Innuendo  This type of ad creates a negative attitude by hinting or implying that you “wouldn’t want to buy, try, eat, or wear that!”  Looks down upon another company by calling them names or saying negative things about the competition  Don’t buy a gas- guzzling, gigantic SUV—the VW Beetle is just right for you!”

Name Calling: Explain Example Retrieved from content/uploads/2009/11/bestVDIsolution1.gif on March 21, 2010http:// content/uploads/2009/11/bestVDIsolution1.gif

Glittering Generalities  Telling only part of the truth; generalizing from only a small bit of evidence  NO REAL FACTS ARE STATED!  She must be the best candidate, since she has had the most experience.

Glittering Generality: Explain Example

Bandwagon  Creating a desire to join a large group satisfied with the idea; making people feel left out if they don’t join the crowd.  Thousands of people buy our product, so it must be terrific!  The lines are out the door for their newest CD. Hurry!

Bandwagon: Explain Example Retrieved from content/uploads/2009/03/gap-spring-09-ads.jpg on March 21, 2010http://whatshaute.com/wp- content/uploads/2009/03/gap-spring-09-ads.jpg

Testimonial  Using the declaration of a famous person or authority figure to give extra credibility.  What does that mean??? Retrieved from on March 21,

Testimonial Example Retrieved from on March 21,

Appeal to prestige, snobbery, or plain folks  Using a spokesperson to appeal to the audience—makes the person want to be like the spokesperson by appealing to their lifestyle (simple; rich; decadent, etc.) Maybe it’s Maybelline All American--Tommy

Appeal to Emotions (with example)  Connecting with emotions such as loyalty, pity, nostalgia (a longing for the “good old days”), fear, love of family, peace, or justice Retrieved from side.jpg on March 21, side.jpg

You can find more than 1 technique in any add… How many can you find? Explain. Retrieved from ng_4C_pos_300x.JPG on March 21, ng_4C_pos_300x.JPG

Is it wrong to use techniques such as these? How can knowing these techniques help us be smart consumers?