Unit 5 Getting the message Listening Listening

Brainstorming: 1. What is advertising? 2. What’s the function of advertising? 3. Do you like advertising? Why?

What message does this picture convey?

Public good ads (non-profit ads)

Discussion: What are the advantages and disadvantages of advertising? AdvantagesDisadvantages Help customers find good product Help companies make money Can be used to inform people about important issues Can lead people to buy the wrong products Can make teenagers want things that are bad for them Can be ugly and noisy

What information was given about Ad1, Ad2, Ad3? What information was given about Ad1, Ad2, Ad3? Ad1: laptop ________________price________________price the best deal the best deal 4,000 yuan 4,000 yuan ____________screen____________screen most _______________for your money most _______________for your money the beat choice the beat choice reasonable 14.1 inch computing power

Ad 2 the perfect laptop for________________ the perfect tool for youthe perfect tool for you for modern leaders who ___________________ for modern leaders who ___________________ the choice of many of our________________the choice of many of our________________ watch the others look at you___________________ watch the others look at you___________________ today’s successful businessmen. make a difference in the world most powerful companies with respect and envy

ad3 the new E- Brain from Diamond Computer has got _________hopping all over China. it’s an_________________ it’s an_________________ __________price__________price all the basic software you need all the basic software you need brand new music system brand new music system looks _______than anything else on the market looks _______than anything else on the market teenagers expression of who you are affordable affordable cooler

Part two: You need to think carefully before you buy __________________ like computer. Start by ___________________ of the features you need. What you are going to use the computer for?Once you _________________ of what you want, you should ____________________. Look at as many models as possible and compare not only prices but also ______________________. The price is important,but you should consider __________ and ____________. an expensive product making a list making a list have a better idea have a better idea shop around shop around what you get for your money weight laptop’s size

monitor Ask the store about _______________ and use the Internet to see if there are cheaper ______________.It’s possible to buy used laptops, but computer ________________. It’s better to buy a new one. Finally, you should consider buying _____________and __________.If you will use the laptop a lot, you need _____________ monitor. Try different kinds and ____________ which mouse, keyboard and monitor you like best. special offers alternatives alternatives tend to get old fast tend to get old fast a separate keyboard monitor monitor a bigger and better find out find out

Answers to part two: Exercises two: 1 They are selling a car. 2 The New Century The advertisement will begin May the 1 st. They choose this date because it will give people three months to see the ad before August 1 st, when most people like to buy their new cars.

4 The advertising will last three months. 6 TV and cinema ads are good because the car looks good and people can see it. Magazine and newspaper ads are good because they can give the customers useful information about the car they have seen on TV or in the cinema. 8 Total cost of advertising: 750,000 pounds