P EPSI C O C OMPANY A NALYSIS Name Institution

I NTRODUCTION PepsiCo is one of the largest companies in northern America It deals with a large variety of brands that together contribute to the success of the company PepsiCo’s main brands include the Pepsi cola Brands, Frito-Lay Brands, Tropicana Brands, Quakers Brands, Gatorade Brands.

OVERVIEW OF THE COMPANY PepsiCo is the world’s second largest company dealing with production of food and beverages. The company works independently as well as using contracts, which are given by manufacturers to create markets for their products Has the role of coming up with solutions to the global challenges that they may experience while carrying out their operations

C URRENT LEADERSHIP AND ORGANIZATION Mission: to produce the safest and best tasting foods worldwide Vision: to become the leading producer of food and beverages worldwide Main goal: aims at offering good customer service and ensuring that the end needs of the customers are met fully Currently, the company has revenue of 60 billion dollars and approximately 285,000 employees worldwide

CORPORATE STRUCTURE The employees have dedicated themselves to ensure that they offer the customers a wide variety of products to choose from. Creation of affordable cost for the customers so the customers can get the products needed at reasonable prices. Revenue management is one of the most important parts of this strategy. The management of the company is responsible for carrying out internal control over the finances and ensuring that reporting is well done

I NTEGRATED M ARKETING C OMMUNICATION PLAN (IMC) PepsiCo currently has a variety of products for everyone regardless of the age, gender or nationality. Through re-branding and coming up with many products PepsiCo is rising to glory. PepsiCo is the only food and Beverage Company to sign voluntary agreements regarding beverages is schools and snacks in schools

I NTEGRATED M ARKETING C OMMUNICATION PLAN (IMC) PepsiCo reaches through to the children under the age of 12 through various means of advertisement (TV, radio, print, and internet advertising). unlike Coca-Cola company revenues from its carbonated soft drinks constitutes less than 55% of the total revenue. over 60% of revenue comes from noncarbonated brands, for example, Gatorade and Tropicana.

I NTEGRATED M ARKETING C OMMUNICATION PLAN (IMC) In order to implement and achieve organizational effectiveness a thorough and integrated framework need to be set in place that address the aforementioned organizational effectiveness elements: Strategy Structure and capacity Leadership Employee engagement

R ECOMMENDATIONS It is the responsibility of a company to execute various strategies and engage employees. The organization needs to be equipped with any eventualities. It needs to keep on trying new business trends to maintain and sustain its productivity. Employee engagement needs to be driven in the organization to deliver productivity and profitability.

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