Theme 1: Marketing & People This theme enables students to understand how businesses identify opportunities and to explore how businesses focus on developing.

Slides:

Advertisements

Similar presentations

Quality Management Strategic Quality Planning Organizing for TQM

Advertisements

1 UNGC Module 2 – Session 2 THE UN GLOBAL COMPACT MODULE 2 - THE BUSINESS CASE Session 2: Understanding the Business Benefits of Corporate Environmentalism.

What is Strategic HRM? Strategic human resource management: The pattern of planned human resource deployments and activities intended to enable an organization.

Product/Service Management

Regional Economic Development 101 Module Two. Session Overview Defining economic development Exploring major trends Examining your economic development.

EMPLOYEE ENGAGEMENT Company Name Contact Center Brand/Name.

HOSP2030 Hospitality Human Resource andDiversity Management HOSP2030 Hospitality Human Resource and Diversity Management Paul Bagdan, Ph.D.

Operational Strategies: Innovation A2 Business Studies.

Code of Practice for Packaging Design, Education and Procurement Packaging Council of New Zealand (Inc) June 2010.

Approaches to HRM A2 Business Studies. Aims and Objectives Aim: Understand different approaches to HRM Objectives: Explain the internal and external influences.

Business AS and A-Level Starting September 2015 (Edexcel)

Year 12 Business Studies Operations REVIEW.

Chapter 2 Manageable Trends. Six Trends  IT influences different industries, and the firms within them, in different ways  Telecommunications, computing,

Human Resource Management in Organizations

The EM & CSR Sandor Kerekes Anju Mathew and Neil Miller.

Idea Name Team Members. Market Need What problems or needs your product will solve?

Regional Economic Development. IT’S A CHANGING WORLD: MAJOR TRENDS.

TERM 3: BUSINESS ROLES AND BUSINESS OPERATIONS ENTREPRENEURIAL QUALITIES AND SUCCESS FACTORS PART 2.

AOF Entrepreneurship Unit 3, Lesson 6 The Role of Marketing Copyright © 2009–2012 National Academy Foundation. All rights reserved.

Facilitated by Wesley Clarence

Employee Training The value of training to a business.

SOCIAL BUSINESS PLAN. SOCIAL BUSINESS  Social enterprise is a business that trades for a social purpose. The social aims of the business are of equal.

Human Resource Management Corporate / Organisational Culture.

PDE3 – Frameworks for interoperability of Product Data in SME based environment Lecturer: Ricardo Gonçalves.

Market Research & Product Management.

Week 5 Team Presentation. Strategic Plan  Develop Strategic Plan ○ Environmental Scan ○ Strategy Formulation ○ Strategy Implementation ○ Evaluation and.

WELCOME TO People Management in the Hospitality and Tourism Industry Tom Baum

1 UNIT 6: STRATEGIC ANALYSIS: EXTERNAL ANALYSIS. 2 Two sets of factors primarily shape a company’s strategy: -External factors (macro environment, industry,

Factors Affecting Human Resource Plans.  The most human resource plans can be affected by internal and external change, so forecasting and flexibility.

1.3 Marketing mix and strategy - sections

ENTREPRENEURSHIP CHAPTER 3 ENTREPRENEURIAL PROCESS

1-1 Human Resource Management Gaining a Competitive Advantage Chapter 2 Strategic Human Resource Management McGraw-Hill/Irwin Copyright © 2008 by The McGraw-Hill.

A2 Unit 6 External Influences. Objectives To introduce the new module and its contents Students should understand the concept of social responsibility.

1.4 M ANAGING PEOPLE R ECRUITMENT, SELECTION AND TRAINING Edexcel Business T HEME 1: M ARKETING AND PEOPLE How do staff flow in to a business? How.

What would be the features of your perfect job?. Theme 1: Marketing & People This theme enables students to understand how businesses identify opportunities.

QUALITY MANAGEMENT IN HUMAN RESOURCE. Quote, “… "Outstanding leaders go out of the way to boost the self-esteem of their personnel. If people believe in.

© Cambridge University Press 2012 CHAPTER ONE ROLE OF OPERATIONS MANAGEMENT Topic 1 Operations.

Theme 1: Marketing & People This theme enables students to understand how businesses identify opportunities and to explore how businesses focus on developing.

Feasibility Study The First step in any business plan.

Business ethics. Ethics Ethics are concerned with what is ‘right’ or morally correct. Business ethics are concerned with the conduct, principles and patterns.

Learning and Development HR1007 Introduction to the module Module Leader Barbara Maiden CA1007 Tel:

Theme 1: Marketing & People This theme enables students to understand how businesses identify opportunities and to explore how businesses focus on developing.

Theme 1: Marketing & People This theme enables students to understand how businesses identify opportunities and to explore how businesses focus on developing.

Postgraduate podcasting: An innovative approach to assessment Lynne Powell and Dr. Fiona Robson.

INSTRUCTOR'S MANUAL Chapter 2 INSTRUCTOR'S MANUAL ENTREPRENEURSHIP.

Product/Service Management

1.3 Marketing mix and strategy Marketing strategy

Theme 1: Marketing & People

The Role and Purpose of Marketing Communications

Theme 1: Marketing & People

The Times 100 Business Case Studies Edition 16

Theme 1: Marketing & People

1.3 Marketing mix and strategy Marketing strategy

Theme 1: Marketing & People

Theme 1: Marketing & People

Handout 8: Implications of innovation

Channels Management of Logistics

CIMA E2 Project and Relationship Management.

Design Management in Practice

Theme 1: Marketing & People

Theme 1: Marketing & People

Theme 1: Marketing & People

Can you name products that…..

1.4 Managing people Recruitment, selection and training

External Influences on Business

Basic Marketing Concepts

Paper 1 24th May 2019 (AM) Paper 2 4th June 2019 (PM) What’s assessed?

B207A Big ideas in organizations

YEAR 9 – GCSE Business HT 1 (3rd September – Friday 25th October, weeks) HT 2 Wk1 Wk2 Wk3 Wk4 Wk5 Wk6 Wk7 Wk8 HOLIDAY Wk9 HT 2 (4th.

Presentation transcript:

Theme 1: Marketing & People This theme enables students to understand how businesses identify opportunities and to explore how businesses focus on developing a competitive advantage through interacting with customers. Students develop an understanding of how businesses need to adapt their marketing to operate in a dynamic business environment. This theme also considers people, exploring how businesses recruit, train, organise and motivate employees, as well as the role of enterprising individuals and leaders. 1.3 Marketing mix and strategy Subject content Product/service design What students need to learn: a) Design mix: function aesthetics cost b) Changes in the elements of the design mix to reflect social trends: concern over resource depletion: designing for waste minimisation, re-use and recycling ethical sourcing

Product & Service design Do you like this design? What did they need to think about when making this product? How might it change? What external influences may change it?

Get creative…. Come up with an idea for: The elderly Girls in their 20’s People with high income

Why do businesses create new product ideas?

Design mix: Function

Design mix: Aesthetics Design mix:

Cost Design mix:

Aesthetics Economic manufacture (cost)Function/ Quality Where would you plot: The latest iPhone Packaging of a Cadbury £5 Easter egg New double decker bus for London

What do you think the design process is? What are the steps?