HIGH AND LOW CONTEXT SOCIETIES KAYLA POWERS

These cultures communicate through fewer words that have more meaning Found more commonly with lower racial diversity, are more tradition-based and group- dependent Found in most Asian, Latin American, and Eastern European countries HIGH CONTEXT SOCIETIES

LOW CONTEXT SOCIETIES These cultures are much more explicit with communication Often found in with higher racial diversity, and are more independent They’re found in Scandinavia, Israel, and most English-speaking countries

CONFLICTING SOCIETIES Marketers often find marketing to differing cultures difficult This is especially true with creating websites Some of the issues they face are from language barriers Many companies have been more successful with websites that use less contextual cues.