All-Star Corporation Team 6 Joe George Alan Hu Gena Mathews Joseph Riel

Mission Statement Our mission as a pharmaceutical corporation is to make a difference in our customer’s health and well- being. All-Star Brands is well-known for our OTC drugs for allergies and common cold. The health of our customers comes first. All-Star’s goal is to provide ethical drugs for an inexpensive price.

Marketing Objectives To increase net income by 6% each period To maintain a consistent stock price that does not fall below $50 per share at any time To ideally have an increased market share and increased stock price as each period passes To have the majority of market share, in their own competitive industries, for each and every product we produce

To increase net income by 6% each period

To maintain a consistent stock price that does not fall below $50 per share at any time

To ideally have an increased market share and increased stock price as each period passes

To have the majority of market share, in their own competitive industries, for each and every product we produce

Competitive Analysis Strengths: - Reputation -Market share holdings -Sales force -Products

Competitive Analysis, Cont. Weakness: -Differentiation -Diversification -Seasonal changes -Outside competition

Competitive Analysis, Cont. Opportunities: - People –Locations –Support & outside services –Manufacturing –Sales

Competitive Analysis, Cont. Threats: -Competition -Legal and political issues -Fluctuating economy -Popularity of drugs

Target Market All-Star targets a wide range of ages, from infants to senior citizens for the fact that we sell cough and cold medications. Our firm has now established a new line of medication that is targeted at the children from ages 3-12.

General Timeline General Timeline of Marketing Objectives Completion Objectives Period - increase market share by 10% - introduce children’s four-hour cold medication - have majority of market share in respective industries - increase advertising budget

Marketing Activities Marketing mixes that we used to meet our objectives included: 4 P’s 4 C’s –Product- Cost –Price- Consumer –Place- Communication –Promotion- Convenience

Lessons Learned Should have increased the price of our product in correlation with the inflation rate Distribution in direct sales force Neglecting of line extension Purchasing a survey

Questions and Comments Thank-You!