Macadamia Nuts M&Ms

Forrest Mars got the idea from the Spanish Civil War Founders of M&Ms History The idea came from Forrest Mars Sr. of Mars Candy in 1930 Forrest Mars got the idea from the Spanish Civil War Founders of M&Ms The introduction of M&Ms

Production The birth of M&M’s Original colors In the 1950s, the Black ‘M” was printed in black & changed to white in 1954

S.W.O.T Analysis Strengths Macadamia Nuts Provide high energy Has No Cholesterol Weaknesses Price Allergies Interest in the product Opportunities Increased Revenue Increased value in M&Ms Seasonal colors Threats Competitors

Macadamia Nutrition Alternatives No cholesterol Good protein Low sodium

Packaging/Pricing Customized Packaging $1.99 per bag Minimum of 10 bags per order Premium Packet 7 oz. bag $5.00 Silver Tin

Size 1.2 cm in width 3.25 cm in circumference

Marketing Strategy Sugar Free Seasonal

Competitors