HEADS WE WIN

Group Members Mayur Rahate87Komal Redkar89Shraddha Salvi92Prachi Telwane108Krupa VagalAmita Chaubal International Business – Prof. C.S. Balasubramaniam

Introduction to Canada

Canada Geography –Shares border with US & the U.S. state of Alaska –Latitudes 41° and 84°N, and longitudes 52° and 141°W. –The population density, 3.3 inhabitants per square km –Quebec City – Most Densely populated –Daily average temperatures are near −15 °C (5 °F) but can drop below −40 °C (−40 °F) with severe wind chills. Government and politics –Strong democratic traditions upheld through a parliamentary system –The Queen Elizabeth II, serves as head of state of 15 other Commonwealth countries and each of Canada's ten provinces and resides predominantly in the United Kingdom.

–PMO office most powerful institution –House of common –308 Members of Parliament in the House of Commons Law –The Constitution Act, 1867 (known as the British North America Act prior to 1982) –Western Canada, Central Canada, Atlantic Canada, and Northern Canada (Eastern Canada refers to Central Canada and Atlantic Canada together). Economy –Canada is one of the world's wealthiest nations, with a high per-capita income –Canada is a mixed economy –The largest foreign importers of Canadian goods are the United States, the United Kingdom, and Japan. –Canada is one of the world's largest suppliers of agricultural products - wheat, canola, and other grains

Canada Map

Demographics –Average age of population is 39.5, in –Total population - 34,574,000 –A daily increase of 1,137 individuals –Language - English and French Technology –Canada is an industrial nation with a highly developed science and technology sector. –1.88 percent of Canada's GDP is allocated to research & development (R&D). –Canada ranks twelfth in the world for Internet usage with 28.0 million users, 84.3 percent of the total population. –Canada was ranked third among 20 top countries in space sciences.

Socia l o Canada's two official languages are English and French. o Canada's official national sports are ice hockey and lacrosse o Festivals of Canada – Calgary Stampede – Caribana, Toronto – Carnival de Quebec – Caribbean Days Festival, North Vancouver – Festival du Voyageur, Winnipeg – Folk lorama, Winnipeg – Friendship Festival, Fort Erie

India – Canada relationship In 2009, Canadian exports to India totaled C$2.1 billion, while in the same year Canadian imports from India totaled C$2.0 billion,

An Overview of Wig industry Sales in Wig the Hair Goods Industry have increased in the US and Canada from around 200 million dollars in the 60s to almost 2 billion dollars per year presently Main Producer is china Chinese products sold for 350 to 1200 dollars as compared to French and Swiss lace and European hair were selling for 3000 to 9000 dollars each saw a drop in sales to around 1.7 billion dollars due to - Unemployment - More women are looking for lucrative business opportunities and are getting into the hair and wig business

Heads we Win’s International business strategy Strategic alliance with foreign wig distributors Opening a single roof shop for all hair’s Internet business and strong distribution through retail chain and medical shops Online Internet store More of B2B

Business Plan Tie ups with local barber and temples in different state Setting up of manufacturing and hair processing unit near sea port. Order through internet and social media and company’s own website. Two way marketing need to be done i.e. – Domestic market – International market Tie up with overseas and domestic hair and wig suppliers by shopping the Internet to compare prices, shipping terms, transit times and credit arrangements.

Products Human hair wigs for Women Short Wigs Medium Wigs Long Wigs Human Hair Hairpieces Monofilament styles and custom made wigs for cancer treatment (chemotherapy), alopecia, trichotillomania.

Product Pricing NATURAL COLOR ( BLACK HAIR ) 10" to 14" $ 85 15" to 18" $ " to 23" $ " to 27" $ " to 32" $ " to 36" $ 325 WAVY & CURLY HAIR WIGS PRICE LIST: 10" to 14" $ " to 18" $ " to 23" $ " to 27" $ " to 32" $ " to 36" $ 360

SILKY STRAIGHT & DEEP,BODY,JACKSON WAVY HAIR WIGS PRICE –10" to 14" $ 120 –15" to 18" $ 145 –19" to 23" $ 195 –24" to 27" $ 270 –28" to 32" $ 310 –33" to 36" $ 390 SPECIAL COLOR WIGS PRICE : + EXTRA PRICE DARK COLOURS NOS : 1B,2,4,5,6,7,33,33B. : + $ 25 MEDIUM COLOURS NOS: 8,14,18,28,ASH/19,BUG,BLUE/88,DEEP PINK/65,GOLD/33,GREEN,ORANGE/34,VIOLET/66/YELLOW. : + $50 LIGHT COLOURS NOS : 22, 24, 27 : + $75 LIGHTEST COLOURS NOS: 60, 613 : + $ 100

Production process Raw hair is processed under hygienic condition, soaked in shampoo for overnight, washed several times in soft water, and then dried. Henceforth, they are hackled and combed (No chemically washed or treated with solvents), to remove the unwanted unhealthy hair, lice or nits from them. Once the cleaning of these hair is over, they are further put for being graded size wise and there after tied and styled with yellow twine thread. The process of production is being performed by experts under hygienic conditions and regular quality inspection, carried out on different levels. Backed with three headed machines, the company produces excellent quality of machine wefts and extensions.

Transportation Sea ways Air way – in case of urgency

Quality Standards The wig products are as per the quality standards specified by quality control organizations CABC Licensed (Cosmetologist Association of B.C) Council of Canadian Quality Assurance (QA) & Control Standards

Marketing plan- STPD Segmentation - Quebec and Ontario Target Women Transsexual and cross dresser(untapped market) Cancer patient Medical patient and others Positioning – NOT REAL YET ORIGINAL

Differentiation Customized wigs Ready to wear wigs Quality of hair( real hair ) Strong distribution channel’s

Promotion Internet pop up Fashion magazines and print media Social media like twitter and facebook Website promotion Virtual image player where you can view which wig or hair extension would suit you. Special promotion for foreign distributor like: – Minimum order of wigs 100 nos – You will buy 1500 nos wigs free of shipping cost.

Competition Indian players Nu - Style Savvy Wigs Vandana Hair extensions Foreign players Evelyn’s Wigs Mane street wigs The Lace Wig Store

Wigs are an artificial covering for the head consisting of a network of interwoven hairir is completely concealed Hair piece used to cover the top or crown of the head shop.perimart.com/images/D/ jpg WHAT ARE WIGS & HAIR PIECES?

Important role in fashion Specialists in hair additions and enhancements are increasingly in demand Runway, hair shows, on print and video shoots cdn2.ioffer.com/img/item/435/214/36/e131_1_bo.JP G

For extreme thinning or total hair loss *wigs can make them feel better about their appearance

The client consultation offer some degree of protection to both you and the client Large financial and emotional investment Conduct the consultation with understanding and sensitivity

Concerns may include: *how she looks *how her husband will feel about it *whether people will know it is a wig *how much money it will cost Key point checklist…

1.Determining need and desire 2.Matching the style with the client 3.Finding the right balance 4.Working with the client’s hair type 5.Selecting the appropriate hair addition

Human Hair versus Synthetic Hair Pull a strand of hair from the wig or hairpiece and burn it with a match Human hair will: * burn slowly * gives off a distinctive odor

Synthetic hair will: * “ball up” and melt *extinguishing itself *burn out very quickly *will not give off an odor hottscizzors.com/images/burning.jpg

Advantages of Human Hair Wigs Realistic appearance Greater durability Same styling and maintenance as natural hair Can be custom colored, permed Tolerates heat from a blow-dryer, curling iron, or hot rollers List price $

Disadvantages of Human Hair Wigs May frizz or lose its curl in humid weather After shampooing, hair needs to be reset Color will fade Hair will break and split if mistreated

Advantages of Synthetic Wigs Strong and durable-Kanekalon Natural lustrous look and feel A great value, less expensive Style and texture are set into the hair Very easy for clients to maintain Shampoo in cold water img.en.china.cn/0/0,0,205,16063,330,349,a48e4...

SWOT Analysis Strengths Original & best quality Indian hair Low priced Advanced hair grooming technique Online order booking Virtual customization Weakness Low advertising budgets More reliance on B2B Opportunities Strengthening the foothold of the company’s business Gaining major market share as early as possible Strategic alliances with foreign distributors Transfer of technology Threats Local and foreign competition Change in taxation policies New entrants Currency fluctuations