GOOGLE TAG MANAGER

INTRODUCTION Google Tag Manager (GTM) is a free solution, introduced in October Google Tag Manager (GTM) is a free solution, introduced in October GTM is for managing Google Analytics, advertising and other tracking tags across your website or multiple websites. GTM is for managing Google Analytics, advertising and other tracking tags across your website or multiple websites.

 Tags are tiny bits of website code that let you measure traffic and visitor behavior.  Adding tags without efficient management prompts big problems.  Incorrectly applied tags can result in duplications or missing data.  With Google Tag Manager, you eliminate these problems and run your campaigns when you need them. If you have too many tags in you website. If new tags to be added in future, you can directly add in GTM.

How does GTM actually work?   GTM offers more versatile tag-management technology  is cookie less domain. It  GTM is cookie less domain. It keeps track of a set of tags and tag-firing rules that define when those tags should be made available on your site.   When a user visits the site, the most up-to- date tag configuration is sent over to the end-user’s browser with instructions for which tags should come into picture.

Benefits with GTM :-  GTM can be used in both Mobile sites and Normal sites.  To Evaluate your tagging strategy for both improvements and corrections.  To Manage tags outside of development work.  To Quickly implement new tags.  Decrease page load time by firing tags in GTM.  To Expand the possibilities of the analytics.  Increase the accuracy and consistency of tags.  Increase visibility of what tags exist across site.

Is It Securable? Automatic Error Checking Automatic Error Checking Prevents publication if tags aren’t properly formatted. Error Recovery Features Error Recovery Features To make sure that no one will deploy a tag that’s going to break the site. User Permission Controls User Permission Controls To grant different levels of access. History Revisions History Revisions

What Tags we can Add?  To add AdWords Conversion Tracking Tags.  To add Google Analytics Tracking Code.  To verify Google web master tools.  To add double click Floodlight tags.  To add other non-google related tags.  To add custom Image Tags.

How to Configure GTM?  GTM only takes a few minutes to set up an account.  Google Tag Manager has built-in tag Templates for AdWords Conversion Tracking, Google Analytics, DoubleClick Floodlight, and AdWords Remarketing.  Process of GTM Creation: 1.Go to google.com/tagmanager to create a Google Tag Manager account. 1.Go to google.com/tagmanager to create a Google Tag Manager account. 2.Create a container for your site in the account 2.Create a container for your site in the account 3.Add the container snippet to your site. 3.Add the container snippet to your site.  You’ll then be ready to add tags to your site via the Google Tag Manager user interface.

Preview of GTM Code:

Tracking Google Analytics Events with GTM :-  In GTM, go to the Google Analytics tag panel and check the "Tracker Name" check box in the Google Analytics "Advanced Configuration".

2. Create a new "Custom HTML Tag". In this kind of tag you can put almost whatever you want. Paste in the text box the following code: $(function () { $('#targetLink').click(function () { _gaq. push (['_trackEvent', 'My Category', 'My Action', 'My Label']); }); }); 3. Click on the "Add Rule to Fire Tag" button 4. Select "All Pages" and click on Save.

Google Webmaster Tools Adds GTM Verification Support :- You can use Google Tag Manager‘s container snippet code to verify your site with Google Webmaster Tools. 1.G o to the Webmaster Tools home page. 2. Click Manage site for the site, then select Verify this site. 3. Then, you will be taken to the Verification page; select Google Tag Manager as the verification method.

Preview :-

CONCLUSION CONCLUSION  GTM is designed for medium to larger scale businesses that have multiple websites.  If you just have a single, small to medium website and are not using a customized or advanced installation of Google Analytics, then you don’t need to rush to get Tag Manager installed on your website.  If you are looking to expand your use and customization of Google Analytics or are looking to install additional tracking tags, then it might be worth setting up Google Tag Manager now to make your life easier in the future.

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