Mark Haslam P AY P ER C LICK B EYOND S IMPLE K EYWORDS

Google has announced 10 new AdWords features this month alone! What Keeps Us Busy?

Much More Than Just Keywords…

Affinity Audiences Businesses can display their ads to users based on their lifestyle and passions! Affinity Audiences lets you reach people based on their long term interests and browsing history. (Based on the types of sites they visit, repeat visits, time spent on sites etc.) Simply select the most relevant Affinity Audience to your business…

Custom Affinity Audience Create your own Affinity Audience to tell Google the type of person you want to target – simply select a range of interests / websites that correspond with your target audience. Users may have a low intent to book with your business, but you can help to create desire by reaching a hyper-targeted audience.

Gmail Sponsored Promotions (GSP) Reach users directly within their Gmail account – a teaser ad appears and expands to a full page ad linking to your website. Innovative targeting: Keywords Domain Interests

Display Select Keywords (DSK) Your ads will be placed only on highly relevant websites that have been earmarked by Google as ‘high intent’. Note: Display Select Keywords is a Beta product available to Loud Mouth Media Target users on the Google Display Network based on their search behaviour and likelihood to convert

In-Market Audiences Businesses can reach their target customer as their intent grows and they begin researching the products / services they sell. In-Market Audiences lets you reach prospects while they are actively researching and comparing certain products & services online. (Based on the types of sites, the frequency & recency of visits and history of clicking related ads). Select an In-Market audience which is relevant to your business…

Air Travel by Destination Air Travel by Class Hotels by Location Spas & Beauty Services Hotels by Star Rating Car Rental London, Las Vegas, Rome, Toronto… Economy, Business, First Luxury cars, Minivans, Compact, Mid-size… Paris, L.A, Orlando… 1, 2, 3, 4 & 5 Star

Remarketing

Remarketing Lists for Search Ads RLSA should be implemented for ALL Search campaigns Tailor your approach for users who have visited the website in the past, and are now searching on Google. Returning visitors will offer a higher conversion potential, so it is imperative that they are targeted differently than first time visitors

Customer Match Use your own data to drive sales when they show intent (enquiry or signing up for a newsletter) or create additional value by encouraging repeat purchases. Upload s and target these users across Search, Gmail and YouTube

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