SI Presents: The Art of Winter 2012 Sponsorship Opportunities

Event Overview Capitalizing off the success from its inaugural year in 2011, The Art of Winter will once again celebrate a variety of snowsports art and culture right in the center of downtown Denver. Currently slated for January 9 th – February 3 rd 2012, the event will continue to include the classic art installations of skis and snowboards featuring innovative graphics from companies around the country. In addition, a showcase of original works featuring recycled skis and snowboards designed by various Colorado artists will adorn the sidewalks of Larimer street. With “canvases” donated by Snowsports Industries America (SIA), the outdoor convergence of art, industry, innovation and snowsports is also a nod to the 3 rd year anniversary of the SIA Snow Show’s arrival in Colorado. As in the previous year, the individual works of art will also be showcased in an online gallery at where each ski/snowboard will be available for sale via an online auction. Proceeds from the auction will, once again, benefit the Larimer Arts District and aid in funding the second annual Something Independent Entrepreneur Award, given to a Colorado-based, startup with a connection to the snowsports industry. The award includes a cash donation of $1,500 and the winner will be announced on October 4. (Time/Location TBD)

New for 2012 New for 2012, the Art of Winter will also expand past its usual post on Larimer street into the burgeoning entertainment district of the 14 th street corridor near Denver Performing Arts Center and include live art exhibitions, spanning everything from music and dance to technology and innovation. An extensive closing party will also be planned featuring a one of a kind ice bar and the first ever announcement of a Viewer’s Choice Award along with a silent auction.

Event Details What: An indoor/outdoor art festival featuring ski/snowboard installations with innovative graphics from companies around the US as well as custom works from accredited Colorado artists on recycled “canvases”. Event will also include a series of live art exhibitions and a closing day party to conclude the online auction and announce the winner of the Viewer’s Choice Award. When: January 9 – February 3, 2012 Where: Lamp posts lining Larimer Square (Larimer Street between 15 th and 14 th streets) 14 th Street Entertainment District Colorado Convention Center lobby (during SIA show) Indoor exhibits at The 4 Seasons and The Spire Who: Presented by Something Independent and Larimer Associates Why: To celebrate the art and culture of snow sports and the diverse, innovative talent which enhances Colorado's entrepreneurial nature.

Sponsorship Benefits Opportunity to generate awareness for your products and services Connect with entrepreneurs and fans of the snow sports industry Interact with local members of the Colorado business community Excellent media coverage/exposure during SIA and beyond

Sponsorship Categories Food & Beverage Alcohol/Beer Hotel/Resort Automotive Consumer Products Media (TV/Print) Fashion

Sponsorship Levels Presenting Sponsor ($10,000) Logo on all collateral, event signage, and advertising Logo inclusion and messaging on 14 th Street LED screen 40 tickets to closing party/concert VIP access to Winter of the Rocks VIP access to all galleries/venues Limited edition poster signed by all artists in attendance Inclusion/presence in SI Business forum Opportunity for on-site giveaways/sampling Premier Sponsor ($5,000) Logo on all collateral and event signage 20 tickets to closing party/concert 10 tickets to Winter on the Rocks Opportunity for on-site giveaways/sampling Associate Sponsor ($1,000) Logo on all collateral 10 tickets to closing party/concert Opportunity for on-site giveaways

Appendix

Media Value Signage/Logo Placement Sponsor logos on 2 large overhead street banners lining Larimer Square and 8 smaller banners on lamp posts along the street Logo placement on printed Gallery Guides Larimer Square newsletter and website SI website Advertisements and other signage used for promotion Larimer Square impressions 225,000 automobiles and 100,000 in foot traffic throughout the 30-day period 7,500 automobiles a day (307,500 total impressions) 1,000+ foot traffic per day (on average) 14 th Street impressions 6,800 automobiles a day (278,000 total impressions) Print 5280 Magazine Promotion (print and web): over 10K impressions and $3,000 in media value

Past Sponsors Colorado Office of Economic Development and International Trade (OEDIT) The Colorado Office of Economic Development and International Trade (OEDIT), within the Governor’s Office, offers a host of programs and services tailored to support business development at every level. Colorado Creative Industries (CCI) The Colorado Creative Industries (CCI) mission is to promote, support and expand the creative industries to drive Colorado’s economy, grow jobs and enhance our quality of life. Colorado Small Business Development Center (SBDC) The Colorado Small Business Development Center (SBDC) Network is dedicated to helping small businesses throughout Colorado achieve their goals by providing free confidential counseling and various training programs. City of Denver Larimer Square Dorsey & Whitney, LLP Visit Denver