The New Naval OSA Strategy Bii Workshop December 13 th, 2012

Business Innovation Initiative

Better Buying Power 2.0 Promoting Effective Competition for the Life Cycle Enforce open system architectures and effectively manage technical data rights: Page 5 This item is continued from BBP 1.0 and will focus on improving the Department’s early planning for open architectures and the successful execution of the plan to provide for open architectures and modular systems. This will include the development of a business model and associated intellectual property strategy (data rights planning) that can be implemented over the lifecycle of the product, starting while competition still exists.

Bii and Support to OSA Bii Workshop December 13 th, 2012

The Macro View Of The OSA Strategy Naval OAET Actions Reports To Congress OA Execution Guidebook OA Products OSA Bii Actions Competition Planning Technical Frameworks Incentives Business Modeling Solution Synthesis

Bii and Support to OSA Bottom Up Top Down Vision Guidance Measurement Challenges Innovation Action Plans The New Naval OSA Strategy Business Innovation Initiative (Bii) Navy Leadership Acquisition Community / Industry OSA Timeline Provides Direction Allows Answers To Emerge Performance Incentives

Metrics/ Incentives Technical Frameworks Acquisition Planning Approved OSA Strategy Execution Guide Approved Scope & Content Execution Guide Draft Copy OA Business Innovation Initiative Government Industry Academia Incentivize Better Performance  Cohesive Text  Examples  Diagrams Discussion Products Invite/ Form Team1 Synthesis Conduct Workshops Formalize Results/ Recommendati ons OSA Strategy and Business Innovation Sequence Diagram Reports To Congress OA Execution Guidebook OA Products (Quarterly) Train The Domains Publish Interim Products (Forge.mil) Crowd Sourced Ideas Period Invite/ Form Team 2 Increase Market Access Bii MMOWGLI 2013

MMOWGLI Round 1: (Challenges) – Identify Challenges To The OSA Strategy – Explore Solutions and Develop Action Plans MMOWGLI Round 2: (Incentives) – Explore Incentives To Improve OSA Adoption and Performance Synthesis: – Merge recommendations into the OSA Execution Guidance (Phase I, II, III) Bii and Support to OSA

Prototyping and Testing Alternative Business Models Bii Workshop December 13 th, 2012

Business Model Prototyping How: – Use of Action Plans From Bii War Game – Develop Business Model (Canvas) – Vet Model in Bii Workshop – Retest in MMOWGLI What: – Business Model Schematics For OSA When: – September 2013 (Phase 1) “We are trying to find innovative ways of doing business to replace old outdated ones”

Business Model Canvas

Populated Business Model Canvas (Example For Discussion)