How did you use new technologies in the construction and research, planning and evaluation?

Blogger Once of my favourite posts posted on blogger was my ‘Similar Artist’ post. The reason I like this post is I feel it was key to the success of my music video and as a media producer the information was needed to create the products. It also incorporated different technologies from PowerPoint where the initial information was formatted to Slideshare which allowed me to embed it onto Blogger. This meant that when looking back I could easily see similar artists and links to their music videos was also there so I could refer to them and compare and contrast them to the Music video Idea I had. This also helped with Digipak and Magazine adverts as these artists all had artwork produced for their music and as they are from the same genre it allowed for me to gain influence. Pictures were also added so I could see the different ways in which each artist portrays themselves. Blogger was the most essential part of the production of my media products. It was key for keeping the organisation of everything together and following a structure. IT was the hub for information needed especially for ease of access to past research and planning which made the process of production easier as the information was available. RESEARCH

Prezi Prezi was used in the process of getting researched information into a presentable format for review. This allowed us to look at the information we had found out in a more, contemporary and advanced way rather than the standard format of just words and pictures. Prezi gave the ability to embed YouTube videos which can be viewed from the Prezi presentation without being redirecting to an internet browser. This was seen in the research of music video where I was able to embed videos from YouTube for easier playback. RESEARCH Furthermore, Facebook and souncloud was also important in finding out about the artist Tyler Noel and her audience that she already has and understand her as a person. This allowed me to work on an image that had been created and I just needed to meet and exceed audience expectations while meets the formats of the genre to succeed.

GarageBand/Photbooth Examples of feedback received: - ‘I think this is really good’ - ‘It looks professional’ - ‘I like the concept of your music video’ - ‘could see more of the narrative with boyfriend’ Garageband played a role in the recording of audience feedback. This was easily accessible meant that I could get a more honest opinion as some people felt some pressure when the camera was on them knowing that there actions are getting recorded aswell when recording with photobooth. RESEARCH All the feedback that I received has been taken into consideration and this helped the formation of the final product as it meet the needs of our target audiences. Photobooth was also used to gain audience feedback. This gave a variation in the format that the audience feedback was recorded and made it more visual. This allowed for the size of ghr group watching to be shown and the reactions that they gave as well to some shots that we supposed evoke some emotion. For example, when Tyler Noel was with her man and he told her to wait while he answers a phone call and walks off’

Youtube Youtube is a well established video sharing platform with over 1 billion users. This gave me a huge platform to share and view other videos. This was key in the initial research and planning as I needed to established a target audience and conventions of the R&B genre. This was similar to what Turow stated which was the formulas and formats give products greater chances of success. So by establishing what these formulas and formats were and understanding our target audience and expectations I could create a product which a great chance of success. RESEARCH This is a shot from Mary J blige’s music video who I felt was similar to Tyler Noel and From this I could read the comments and look and what people think of the artist and what type people are viewing this music. Furthermore, it gave me influence in the construction of my music video which the mirror shot was also used.

Powerpoint/Word Microsoft office was the main part of the planning stage. I took all the information I had gather from the research and audience feedback and then put into context of the media products I was creating. For the music video, I created a storyboard and animatic which was then posted on to blogger. PowerPoint was used to create a Casting advert to gain actors for the roles of the music video. A shot list was created on word to have a time and schedule when all the camera shooting was going to take place. These things were all essential in the creation of he music video as it meant that problems that occur could get rectified if any. For example the Schedule was carefully prepared to make sure than I was still filming in the daylight and it was to finish before it got dark. The magazine advert plan was using the initial research to create a template of how my magazine advert would look and the same for the digipak. This meant that the shots needed for the templates could come to life and if they didn’t work in practice then we could use a different one as numerous ones were created based on the research I had found. Final digipak One of the Ideas for digipak

DSLR Cameras Canon 650D Canon 600D In the process of filming, I used two cameras. One of the reasons is because we had the access to and another reason was due to the filming advantage it gave me. Using two cameras allowed me to capture the same shot from two different angles at the same time in HD which can give the video a more continuous look and also provide the audience with an idea of the surroundings. In addition, I felt the Canon 600D provided better video quality when capturing which then gave us the opportunity to use the 600D while filming and the 650D for stills at the same time. The 600D picture has brighter light in the shots which was the look I wanted for the music video. However, the natural earthy look from the canon 650D looked better for still images for the Digipak and Magazine advert. CONSTRUCTION

Iphone 6 With the increase in technological convergence. The mobile phone industry is seeing a boom in the quality of its cameras. This has been demonstrated in the Iphone 6 with the Full HD video recording capabilities and the images it produces are of high quality. This allowed for shots to be taken that we could more quickly and conveniently. This can be seen with some shots of the music video in pre-production and capturing people participating in our questionnaires. Furthermore, it gave me the ability to post it directly on to social media sites. For example, a shot filmed for the music video on the DLSR was also captured on the Iphone and posted directly to a social media app SnapChat where I was able to get immediate feedback. In addition, helped in the research stage where for shots of the locations we were going to use. CONSTRUCTION

Photoshop Photoshop was used for the editing of still images and for creating my Magazine adverts and digipaks. This was very useful with features such as magic crop allowing me to crop a particular part of a still image and place it onto another. This allowed me to try out different images in order to create different digipak and magazine advert ideas, until the final one was decided. Furthermore, the extensive abilities to edit blending layers of the graphics like the words made the titles look more professional with the use of shadows, outer and inner glow and many more. CONSTRUCTION Afterlight is an application on my Iphone. This app gave me the ability to edit still images on the go. The ease of access and the portability allowed me to continue editing the product while not having access to a computer. More basic than Photoshop but exospore, contrast and clarity features were useful Afterlight App

Final cut pro Final Cut Pro was our main source for editing video clips. This software is more complex and sophisticated than Imovie and in addition, provides more ability to adjust and edit clips. CONSTRUCTION Imovie was not our main editing software, but was very useful for making quick edits and previews. This can be seen with edits of some audience feedback which only needed small touches and cuts to be made to them.