Managing Risk and Growing Sales 24 th March 2016 Chris Lomax, Senior Director, EMEA Solutions Management
| Managing Risk and Growing Sales | March CyberSource Confidential Confidentiality notice By accepting this presentation and the information herein, you acknowledge that the information furnished to you is confidential, (the “Information”) and that your use of the information is limited to your business dealings with CyberSource Corporation, or its affiliated company, (“CyberSource”). You agree to keep the Information confidential and not to use the Information for any purpose other than in your business dealings with CyberSource. The Information may only be disseminated within your organisation on a need-to-know basis to enable your participation in business dealings with CyberSource. Please be advised that the Information may constitute material nonpublic information under U.S. federal securities laws and that purchasing or selling securities of Visa Inc., the parent company of CyberSource, while being aware of material nonpublic information would constitute a violation of applicable U.S. federal securities laws.
| Managing Risk and Growing Sales | March CyberSource Confidential Fraud is not the problem. Efficiency is.
| Managing Risk and Growing Sales | March CyberSource Confidential Spending too much time manually reviewing too many orders Inability to accurately measure fraud rates/metrics by sales channel Losing business by turning away too many good customers when trying to detect fraud Unable to use all customer or transactional data in our fraud management system Too much revenue being lost to fraud Dependence on in-house fraud systems straining IT resources 46% 45% 37% 28% 24% 23% Top eCommerce Fraud Challenges of Greatest Concern Source: 2016 UK CyberSource Fraud Survey Q.Which of the following eCommerce fraud challenges present you with the greatest concern? Base 196. Respondents could select 1-3 options. All options shown. Excludes ‘don’t know’ responses
| Managing Risk and Growing Sales | March CyberSource Confidential Improving process analytics Improving automated detection and sorting accuracy Streamlining manual review tasks and workflow Better managing omni-channel fraud Improving chargeback management efficiency Outsourcing portions of the review operation 53% 46% 41% 31% 30% 14% Priority Areas For Improvement Over Next 12 Months Source: 2016 UK CyberSource Fraud Survey Q.Which of these best characterises your top priority strategies/focus areas for improvement over the next 12 months? Base 188. Respondents could select 1-3 options. All options shown. Excludes ‘don’t know’ responses
| Managing Risk and Growing Sales | March CyberSource Confidential UK Budgets Remain Flat On average 66 % expect no change in budget over next 12 months 3.7 % average increase in budget over next 12 months* £ Source: 2016 UK CyberSource Fraud Survey * Of those respondents expecting a budget change
| Managing Risk and Growing Sales | March CyberSource Confidential Minimize fraud loss Control operational costs Maximize revenue A balancing act 7 A Balancing Act Accurate detection Reduce fraud rate Minimise chargebacks Positive customer experience Reduce false positives Increase acceptance rates Lower review rates Efficiency Maximize automated decisioning Streamline review process
| Managing Risk and Growing Sales | March CyberSource Confidential Goal Fraud loss | Lost sales | Cost of operations Profit Optimization Low High Low High Adverse profit impact Accepted fraud rate Increasing… Valid order rejection Manual review cost Adverse profit impact Profit optimization (least loss) Increasing… Chargebacks/fees Credits due to fraud
| Managing Risk and Growing Sales | March CyberSource Confidential How can you manage risk, protect your business whilst growing sales?
| Managing Risk and Growing Sales | March CyberSource Confidential Fraud Management
| Managing Risk and Growing Sales | March CyberSource Confidential MOBILE Tuesday 20:53 WEB Wednesday 12:15 PHONE Saturday 10:02 KIOSK Sunday 13:37 Omni-Channel
| Managing Risk and Growing Sales | March CyberSource Confidential Payment Innovation Frictionless checkoutMobile POSOmni-commerce
| Managing Risk and Growing Sales | March CyberSource Confidential Yes Easier to steal Customer apathy New threats: Rogue apps, malware, “smishing” Man-in-the-middle subverts SMS verification Variable internet protocol (IP) addresses and “diluted” digital fingerprint App “fatigue” and privacy considerations New customer behaviour/norms/history Customer/ preventions No Omni present Personal identification number (PIN) lock prevents access and usage GPS to quickly locate and deactivate Biometrics (Siri) New data elements to determine identity Mobile network security more secure than WiFi New validation methods (short message service (SMS)) Merchant/ mitigations Is mCommerce riskier?
| Managing Risk and Growing Sales | March CyberSource Confidential Transaction history Purchase velocity Shipping method data Bad customer list Good customer list Phone data Address validation Device fingerprint Packet signature inspection IP geolocation data Popular detection tests Card # / address match (AVS) Card verification number Valid account number Service checks Online/mobile Online (POS) Name histories Phone histories BIN checks Chargebacks and more… Billing/shipping histories address histories All brand names and logos are the property of their respective owners and the above-mentioned reference does not imply product endorsement or affiliation with Visa More data improves accuracy 3 rd -party data sources
| Managing Risk and Growing Sales | March CyberSource Confidential Move from fraudster-centric to customer-centric rules Fraudster-CentricCustomer-Centric
| Managing Risk and Growing Sales | March CyberSource Confidential Omni channel consumer behaviour Fraudster-Centric Customer-Centric ✓ ✕✕ Unusual Location Late Night Global Location Global Time ✓✓
| Managing Risk and Growing Sales | March CyberSource Confidential Streamlining Manual Review Big cost Delay Manual Review $ Merchant ✓ ✓ ✓ ✓ ✓ ✓
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