RICA

Agenda Progress to date Initiatives Dec & Jan Planned initiatives going forward

3 Progress to Date (Active customers) 3 83% of active customers have been successfully registered million active customers still need to be registered at the end of January Payment Method Registrations vs. Active base as at 31 January 2011 Base as at 31 December Last 3 Months active base as at 31 December 31-Jan Nov 2010 Registered NOT Registered % NOT registered Active base NOT registered Prepaid %22% Contract %22% Total %22%

4 Challenges experienced It took much longer, than anticipated, for customers to understand the RICA requirements Customers in outlying areas are not exposed to traditional media ie TV, print & radio Contract customers didn’t think they need to register as the Network have got their details Most Prepaid customers don’t have Proof of residential address –They have prepaid electricity, no accounts that indicate residential address. –Many people don’t receive post at residential addresses or at schools and at retail stores Prepaid customers are mainly located in rural & outlying areas, serviced by informal traders making it difficult to reach them. Customer’s apathy to registration slowed registrations down ie they’ll wait for the last minute to register

5 Initiatives Dec 2010 & Jan 2011 Rural areas (where people go home for holidays) –Permanent RICA registration facilities were set up in rural areas within Limpopo, KZN & Mpumalanga during the Christmas period, to register customers where they go home to for the Festive Season. Walk in centres –Permanent registration stations were place in the Walk-In Customer Care centers, Vodacare outlets and selected Vodashops. Additional Trade Partners incentives were put in place to register customers Implemented IVR announcement when you call the call centre to inform customer who are not registered to RICA before 30 June. RICA adverts placed in SAPS Community news papers Partners with Retail stores eg Game to offer customers free-bees to RICA eg 2 litre coke.

6 Activities during Dec 2010& January RICA Activities at the Community phone containers Malls: RICA registrations were included in all summer marketing campaigns in all the regions. RICA adverts in the SAPS news letters RICA promotion with Game RICA counter on the Mail & Guardian website

Initiatives Dec 2010 & Jan 2011 In December 2010 the existing registrations increased from per day in November to 9,876 a day in December. In January registrations decreased to 2914 per day. (The decline could possibly be contributed to the extension of the deadline) Month ContractPrepaid Per MonthPer DayPer MonthPer Day Jul - Dec ,94821,7913,444,229112,757 Jan to Apr 101,030,4418,6302,128,35417,748 May-1071,6922,313336,78110,864 Jun-1076,6392,555204,3736,812 Jul-10159,8465,156156,9685,063 Aug-10131,7634,250190,8056,155 Sep-10153,1455,105190,0046,333 Oct-10291,0859,390366,33511,817 Nov-10176,3315,878266,3248,877 Dec ,9945,032306,1419,876 Jan – 1142,6461,37590,3392,914 Total2,957,2847,680,653

Planned Initiatives Map Existing Contract 638,760 Individuals Rica at upgrades mandatory Account holders registered letters RICA Agent to Call customers & set up visit Universities, Colleges SME & business RICA Agents to call & set up visits Account Holders: Registered letters On-billers, Corp, Gov, Key CRC visits Account Holders: Registered letters to Dir Data lines s (billing , Vodamail Account holders: Registered letters Targets all members of household to register unregistered lines Prepaid 3,1 mil Individuals IVR Announcements Most used base station activities – 1000 customer culusters Stripmalls, Taxiranks, rural areas Universities, Colleges, industrial areas Traditional leaders activities eg KZN via King Goodwill Data lines IVR Announcements s (billing , Vodamail Targets all members of household to register unregistered lines Hostels, Universities, colleges

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