1 2016. Key Father’s Day Takeaways Almost 90% of consumers plan to spend the same or more than last year Broadcast delivers Father’s Day ratings & reach.

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Presentation transcript:

1 2016

Key Father’s Day Takeaways Almost 90% of consumers plan to spend the same or more than last year Broadcast delivers Father’s Day ratings & reach Broadcast TV delivers major Father’s Day categories Special outing such as dinner or brunch Gift cards Clothing Electronics Local Television Zeros in on key markets 2

Father’s Day Spending Projected to be Up 13% From Source: NRF Monthly Consumer Survey A18+, May 2016

Almost 90% Of Consumers Plan On Spending The Same or More Than Last Year 4 Source: NRF Monthly Consumer Survey A18+, May 2016

Recipients for Father’s Day Gifts 5 Source: NRF Monthly Consumer Survey, May 2016

Broadcast: Great Way to Reach Father’s Day Shoppers 6 Source: Nielsen NPower 4/27/ /14/2015 Adult Live+SD Ratings; A Cable Networks based on A18-49 Ratings. Adult Ratings

Broadcast TV’s Reach: Significantly Higher Than Cable 7 Source: Nielsen NPower. 6/18/15 Adults Live+SD.

Planned Father’s Day Spending 8 In Billions Source: NRF Monthly Consumer Survey A18+, May 2016

Wining and Dining with Broadcast Viewers 9 Source: GFK MRI Fall 2015, Base: Men 18+ Index, Women 18+ Index. Family & Steakhouse Restaurants 3+ times in the last 30 days. MenWomen

Target Adults Who Enjoy Dining Out at Buffalo Wild Wings with Local Broadcast 10 Source: GfK MRI 2015 Market-by-Market weighted by Adult 18+ population. Buffalo Wild Wings – Bought in the last 6 months. Index: Region vs. Total Buffalo Wild Wings: Bought in last 6 months

Broadcast TV Viewers Purchase Gift Cards 11 Source: GFK MRI Fall 2015, Base: Adults 18+ Index. Spent Any Amount on a gift card in the last 6 months. Top 10 Programs by Index

Broadcast TV: The Go To Destination For Men’s Clothing 12 Source: GFK MRI Fall 2015, Base: Men 18+ Index, Women 18+ Index. Shopped at The Gap, Men’s Wearhouse, Old Navy, or Sears in the last 3 months. MenWomen

Zero in on Sears’ Best Markets 13 Source: GfK MRI 2015 Market-by-Market weighted by Adult 18+ population. Shopped at Sears in the last 3 months. Index: Region vs. Total Sears: Shopped in last 3 months

Top Programs of Electronic Shoppers 14 Source: GFK MRI Fall 2015, Base: Adults 18+ Index. Shopped at any electronics store in the last 12 months. Top 10 Programs by Index

Greeting Card Shoppers Are Broadcast TV Viewers 15 Source: GFK MRI Fall 2015, Base: Men 18+ Index, Women 18+ Index. Greeting cards for Father’s Day bought in the last 6 months. MenWomen

Broadcast TV: The Source For Home Improvement Shoppers 16 Source: GFK MRI Fall 2015, Base: Adults 18+ Index. Any amount spent on Home Improvements. Top 10 Programs by Index

Cover Each Company’s Strong Markets with Local Broadcast 17 Source: GfK MRI 2015 Market-by-Market weighted by Adult 18+ population. Shopped at Home Depot/Lowe’s in the last 12 months. The Redder the better- High BDI

Aftershave & Cologne Customers Are Broadcast TV Viewers 18 Source: GFK MRI Fall 2015, Base: Adults 18+ Index. Cologne for Men Any amount spent for self or as gift. Top 10 Programs by Index

Broadcast TV: Delivering Tool Shoppers 19 Source: GFK MRI Fall 2015, Base: Men 18+, Women 18+ Index. Any tools acquired in the last 12 months. MenWomen

Broadcast TV Viewers Shop For Sports Equipment 20 MenWomen Source: GFK MRI Fall 2015, Base: Men 18+ Index. Women 18+ Index. Any sports/recreation equipment bought in the last 12 months.

Father’s Day Summary Almost 90% of consumers plan to spend the same or more than last year Broadcast delivers Father’s Day ratings & reach Broadcast TV delivers major Father’s Day categories Special outing such as dinner or brunch Gift cards Clothing Electronics Local Television Zeros in on key markets 21