NCSU - ECI 517 Fall 2012 September 9, 2012 Group #2: Marion Dickmann, Luis Krug & Melissa Thorpe Hill

What is a Blog? Although there is no one universally accepted definition, a weblog or “blog” is an online journal presented in reverse chronological order – you read it from the bottom up!

Blog History Justin Hall

Blog History Justin Hall Jorn Barger

Blog History Justin Hall Jorn Barger Peter Merholz

Blog History Justin Hall Jorn Barger Peter Merholz Word of the Year

Blog History Justin Hall Jorn Barger Peter Merholz Word of the Year 32 million Americans read Blogs

Blog History Justin Hall Jorn Barger Peter Merholz Word of the Year 32 million Americans read Blogs $100 million worth of Blog ads are sold

Blog History Justin Hall Jorn Barger Peter Merholz Word of the Year 32 million Americans read Blogs $100 million worth of Blog ads are sold 152 million Blogs active

Types of Blogs There are many types of Blogs, but we are going to focus on what we consider the four main types of Blogs.

Types of Blogs There are many types of Blogs, but we are going to focus on what we consider the four main types of Blogs. Personal Blog - An online diary or journal

Types of Blogs There are many types of Blogs, but we are going to focus on what we consider the four main types of Blogs. Personal Blog - An online diary or journal Corporate or Organizational Blog - Used to familiarize potential customers or employees with the company goals, products or purpose

Types of Blogs There are many types of Blogs, but we are going to focus on what we consider the four main types of Blogs. Personal Blog - An online diary or journal Corporate or Organizational Blog - Used to familiarize potential customers or employees with the company goals, products or purpose Media Blogs - Revolve around the type of media used such as video or audio

Types of Blogs There are many types of Blogs, but we are going to focus on what we consider the four main types of Blogs. Personal Blog - An online diary or journal Corporate or Organizational Blog - Used to familiarize potential customers or employees with the company goals, products or purpose Media Blogs - Revolve around the type of media used such as video or audio Genre or Topic Blog - Discusses anything such as art, history, sports, etc.

Why Blog? There are almost as many reasons one would establish a Blog as there are bloggers

Why Blog? There are almost as many reasons one would establish a Blog as there are bloggers Networking

Why Blog? There are almost as many reasons one would establish a Blog as there are bloggers Networking Advertising

Why Blog? There are almost as many reasons one would establish a Blog as there are bloggers Networking Advertising Commentary

Why Blog? There are almost as many reasons one would establish a Blog as there are bloggers Networking Advertising Commentary Recruiting

Why Blog? There are almost as many reasons one would establish a Blog as there are bloggers Networking Advertising Commentary Recruiting Education

Why Blog? There are almost as many reasons one would establish a Blog as there are bloggers Networking Advertising Commentary Recruiting Education Expression/Catharsis

Why Blog? There are almost as many reasons one would establish a Blog as there are bloggers Networking Advertising Commentary Recruiting Education Expression/Catharsis Reporting/Journalism

Blog Advantages Unlike s, chat rooms, discussion boards and other forms of internet communication, Blogs allow for the following:

Blog Advantages Unlike s, chat rooms, discussion boards and other forms of internet communication, Blogs allow for the following: Global Accessibility

Blog Advantages Unlike s, chat rooms, discussion boards and other forms of internet communication, Blogs allow for the following: Global Accessibility Fewer Controls

Blog Advantages Unlike s, chat rooms, discussion boards and other forms of internet communication, Blogs allow for the following: Global Accessibility Fewer Controls Linking

Blog Advantages Unlike s, chat rooms, discussion boards and other forms of internet communication, Blogs allow for the following: Global Accessibility Fewer Controls Linking Multiple Authors

5 Steps to Creating a Blog Step 1: Choose a Blog platform

5 Steps to Creating a Blog Step 1: Choose a Blog platform Step 2: Select a name and provide any personal information you would be willing to share publicly

5 Steps to Creating a Blog Step 1: Choose a Blog platform Step 2: Select a name and provide any personal information you would be willing to share publicly Step 3: Choose a design from among the standard options provided on the platform

5 Steps to Creating a Blog Step 1: Choose a Blog platform Step 2: Select a name and provide any personal information you would be willing to share publicly Step 3: Choose a design from among the standard options provided on the platform Step 4: Write whatever you’d like to share in your blog, and make it publicly available

5 Steps to Creating a Blog Step 1: Choose a Blog platform Step 2: Select a name and provide any personal information you would be willing to share publicly Step 3: Choose a design from among the standard options provided on the platform Step 4: Write whatever you’d like to share in your blog, and make it publicly available Step 5: Allow readers the opportunity to respond to your posts, allowing for a free flow of posts and communication

Congratulations! You are now the proud author of one of over 156 million public Blogs available on the internet

Resources for-beginners-2 for-beginners blogging blogging