How Britain is doing social Mark Frary,

Survey Carried out in March and April We spoke with tourism businesses from all parts of the UK – hotels, attractions, DMOs and tour operators – about their social media Sample included users and non-users of social media

Is social media important to you?

Some surprises

What is a picture worth?

And a moving picture?

Why not on social? 2.6% of respondents not on social

Marketing channels

Paying bloggers?

Effectiveness of channels

Takeaways Social media is important Many not doing because of staffing issues Opportunities for bloggers/digital marketing agencies

Takeaways marketing dominates and is effective Facebook advertising popular and effective On other major networks, organic more effective than paid

Takeaways Limited working with bloggers Low take-up of paid content marketing Instant messaging next big thing?