Clue in on Color Fashion Strategies. Blue Cool Color Moves away from you Suggests respect, responsibility, authority Needs a relief color Tranquilizing.

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Presentation transcript:

Clue in on Color Fashion Strategies

Blue Cool Color Moves away from you Suggests respect, responsibility, authority Needs a relief color Tranquilizing Elongate time Favorite color Poor color around food

Blue If blue is your favorite color, you are cautious, conservative, and sensitive to the needs of others. Your basic need for harmony often thrusts you into the roll of peacemaker. Words that best describe you are business-like, calm, and capable. You are a loyal, trustworthy friend, but expressing your emotions in a relationship is hard for you.

Red Hot, exciting, stimulating Highly emotional Raises blood pressure, pulse and heart rate Cellular reaction in heart and lungs Stimulate appetite Pay more Lose track of time Separate gender responses

RED If your favorite color is red, you want to be part of the action and are quite impulsive. Outspoken, quick-tempered, and intense are words that describe your personality. In a crowd you are dynamic and noticeable. If you are not careful you can become overbearing. You are emotional, exciting, and athletic. You give your opinion whether others will agree with you or not. Life for you must be lived to the fullest.

Yellow Requires the most visual processing Cheerful, warm, inviting Stimulate memory “Value for Money” Loss of minor muscle control in elderly Loose your temper quicker Baby’s cry more

YELLOW If you favorite color is yellow, you are intellectual and drawn toward the new and modern. High spirited, cheerful, and idealistic best describe your personality. You are vivacious, extroverted, and comedic. You have strong opinions and can be stubborn. You live by high standards and give sound advice.

Green Peaceful, relaxation, serenity Easiest for the eye to see Fastest adjustment time High socio-economic status Natural Cool color closest to warm

GREEN If your favorite color is green, you are fresh, friendly, and natural. You are persistent, well balanced, and stable. The environment is important in your life and you like things basic to the point of being simple. As a friend you are frank, sensitive, affectionate, and loyal.

Black Mysterious Positive and negative effects Dignity, solemnity, formality Mourning, sorrow, depression Power, strong authority when combined with white Limited positive response in décor Reinforces the color it touches, powerful accent

BLACK If you like black, you are sophisticated, mysterious, and dramatic. You are dignified and keep to yourself. You may be unhappy with how things are, but aren't quite certain you can change existing circumstances. A young child who chooses black exclusively may be depressed.

White Delicate, refined Symbol of purity, chastity, cleanliness All white feels empty or forced Soften edges between colors Encourages precision Clarity, openness and brightness

Gray/Grey Work longer Creativity More artistic Chameleon Needs accent colors Strong prejudice against grey

GRAY With gray as your favorite color, you are the middle of the road type, cool, conserved, composed and reliable. You tend to conform just to keep the peace.gray

Brown Homelike, masculine Warmth, snug, secure Universal Solidity Listener Positive food associations Less intensive behavioral response Needs natural associations and less yellow for a positive response.

BROWN If you like black, you are sophisticated, mysterious, and dramatic. You are dignified and keep to yourself. You may be unhappy with how things are, but aren't quite certain you can change existing circumstances. A young child who chooses black exclusively may be depressed.

Violet Stronger versions are called purple Uncertainty Royalty, dignity Women generally accept universally Tire of the fastest Seen as artistic and expressive

VIOLET If you like violet, you are creative! You consider yourself unique and set yourself apart from others. You are an artist at heart. Scheduling and mundane tasks bore you. You can frequently be found daydreaming and would actually prefer fantasy of reality. While you seek cultural events and luxury, you do not put yourself out to serve humanity. Many inventors claim violet as their favorite color.

Pink Sweet Can be calming Intensifies when applied Feminine Good accent clothing color, not as well used overall in clothing

PINK If your favorite color is pink, you are probably laid back and carefree. You may be somewhat sheltered and innocent, or you may wish you were. Words that describe you are shy, romantic, and feminine. You are gentle, almost to the point of being weak. You have a calming effect on those around you and people who need a friend seek you out.

Orange Declassifying Informality Stimulating Inexpensive Good around fast food Shares some qualities of red, slightly reduced

ORANGE If your favorite color is orange, you are unique. You are friendly and get along well with others. You radiate warmth and inspire those you are with. You tend to be social and are drawn to groups of people. You are the hearth of the home and grateful for family and friends.

Warm or Cool Skin Tone? This is based on the undertone of your skin - look at the underside of your arm. If your veins appear bluish you are cool toned, if they appear greenish you are warm toned.

Why is this important? With the correct colors (in cosmetics and clothing): Your skin tone will appear radiant and glowing Your eyes will appear brighter and clearer Your hair will reflect highlights You will hear compliments - such as "You look great"!

With the wrong colors (in cosmetics and clothing) Your skin tone will appear tired and drained Your eyes may appear shadowed, dark circles Even your teeth can appear with a slight yellow hue You will hear comments - such as "You look tired” "Do you feel OK?"

Cool Warm

COOL My skin is: Very dark brown with reddish or blue undertones Brown with pink undertone True olive (most Asians and Latinos) Medium with no color in cheeks Medium with faint pink cheeks Pale with no color in cheeks Pale with pink undertones Ruddy-pinkish red Brown or bronze when I tan

Who else has cool skin tone? Elizabeth Taylor, Demi Moore, Anne Hathaway, Courtney Cox, Sandra Bullock, Terri Hatcher, Kirstin Davis, America Fererra, Keira Knightley, Eva Longoria, Kim Kardashian, Jennifer Hudson, Liv Tyler, Alexis Bledel, Megan Fox, Jennifer Connelly, Shania Twain, Brooke Shields Sophia Bush, Penelope Cruz, Candace Bergen, Sarah Chalke, Hillary Clinton, Heather Locklear, Britney Spears, Sarah Jessica Parker, Christy Brinkley, Reese Witherspoon, Michelle Pfeiffer, Jeri Ryan, Jennifer Aniston, Ellen Pompano

WARM My skin is: Very dark brown with golden undertones Brown with golden undertone Medium with golden undertones Pale with peach or gold undertones Golden brown, when I tan

Who else has warm skin tone? Nicole Kidman, Meg Ryan, Cameron Diaz, Kate Hudson, Gwyneth Paltrow, Reba McIntyre, Julianne Hough, Sarah Ferguson, Marcia Cross, Calista Flockhart, Rebecca Romjin, Tara Reid, Renee Zellweger, Ellen Degeneres, Diane Sawyer, Amy Adams, Jillian Anderson, Amanda Bynes, Becki Newton, Nicole Richie, Kim Raver, Kristen Johnston, Leona Lewis